launch a emea affiliate program (why it’s invaluable)
Post on 14-Sep-2014
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DESCRIPTION
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Helping merchants understand the potential barriers with EMEA (Europe, the Middle East and Africa) affiliates and how to over come those barriers when starting an EMEA affiliate program.TRANSCRIPT
LAUNCHING AN EMEA AFFILIATE PROGRAMWhy it’s invaluable……
INTRODUCTION
KC Motamedy Experience: Affiliate and Email Program
Manager for cleverbridge, 5 years. Working in Online Marketing for 9 years. (SEM, PPC, Lead Gen)
Likes: Large Displacement Motors, Cycling, and Camping
OPPORTUNITY What's the right size affiliate program? What’s the standard EMEA affiliate program
size? What are the key next steps?
Communication Seasonality Approach
COMMUNICATION Language of
Communication Google Translate?
Type of Communication Phone Call
What works? Email
What's Preferred?
SEASONALITY Different Countries / Different Opportunities
21 Days of Christmas Value of a Santa Hat?
Understanding Culture The proper way to communicate?
APPROACH 2 Pronged Approach
Affiliates Identify top selling countries Top Affiliates in those countries
SEO Product Localization Title Tags, Meta Description, URL Pages
Why?
