launch by adobe: next generation tag management...launch by adobe adobe dtm adobe.com data elements...
TRANSCRIPT
Launch by Adobe: Next Generation Tag Management
2009
2018
CLOSED ECOSYSTEMS
MIS-ALLIGNEDOWNERSHIP
LIMITED FUNCTIONALITY
EXTENDABLE FUNCTIONALITY
OPEN ECOSYSTEM
MARKETOWNERSHIP
UNIFIED DATA
SYSTEM-WIDEAUTOMATION
EXTENDABLE FUNCTIONALITY
OPEN ECOSYSTEM
MARKETOWNERSHIP
UNIFIED DATA & FUNTIONALITY
SYSTEM-WIDEAUTOMATION