Week of December 5, 2016

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Last Tuesday, Eataly Boston opened its 45,000 square-foot location in the Prudential Center.

Eataly Boston is the third Eataly location in the U.S., the others are in New York City and Chicago.

EATALY BOSTON

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The grand opening attracted Boston foodies, local media and celebrities, making this much

anticipated launch a complete success.

Almost every Boston publication was in attendance for the opening of Eataly on

Tuesday afternoon.

In fact, the media began covering the opening of Mario Batali’s newest culinary

endeavor over a year ago.

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Eataly Boston has over 2,000 Twitter followers, 8,500 Instagram followers and over 14,000 likes on its Facebook page.

In addition to attracting interest through their own media channels, Eataly’s launch was featured in a 25-minute Facebook Live video on boston.com’s page.

If the cuisine wasn’t appealing enough, foodies who attended Tuesday’s launch had a chance to see chef and Food Network star, Mario Batali, who was joined by Mayor Marty

Walsh and award-winning Boston chef Barbara Lynch.

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Between 500-600 new jobs

4 restaurants10 eateries

2 cafes3 bars

5 fresh production centers

10,000 productsHands-on cooking

classes

What Eataly brings to Boston:

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“‘Anybody can hit a home run,’ Batali said. ‘How many people can be Mickey Mantle? We want to be Mickey Mantle, or I guess Joe DiMaggio. Or even Babe Ruth.’”

“This is not a pop up. This is a 50-year investment. Hopefully we’ll become a part of the gastronomic culture that is Boston,” Batali said of Eataly.

How is Eataly going to achieve this?

Using social media to continue to spread awareness of the events at the location and highlight the every day experience there.

Maintaining the mentality that “opening day is the least difficult” to ensure that performance in the future remains high.

Using and promoting locally grown ingredients.

Asking customers to use a hashtag when they are dining or drinking at Eataly.

Channeling some of the greatest Yankees.