launching seo content - how to make your developer listen to you
TRANSCRIPT
Launching Content
How to make your developer listen to
you...
Rebecca Moss - Tecmark
There’s nothing worse...
Duplicate metadata
No open graph data
Twitter whitelist
no schemaNot added to xml sitemapno alt tagswrong url
structure...
We’re all busy people, I get it!
So, here’s what we can do
SEO’s need to put the hard work in
too!
Developers are not mind readers!
Specifics are the key to content launch success
Tight Briefs And an agreement
that if it’s not in the brief, it doesn’t get done...works both ways!
Is it worth
my time?
Particularly important for client based devs...
Get ‘buy in’ from the top down Leverage office
politics to get your own way Explain the impact on the wider campaign...and the commercial impact!
Evidence!Proof!Results! You know that your
recommendations will make a difference...show it to get the buy in
Because we all like it when charts do this....
Give copy+pa
stecode
Test, Test and Test again
Get some
developer
facetime!
We all forget things from time to time...
My content go-live check list
● Google Analytics Tracking Code
● Meta titles and descriptions for each page
● Opengraph markup for each page
● Social sharing buttons for each page
● Social banners linked to the correct live URL
● Internal links defined - sales pages? CTA?
● External links - correct target and follow status
● Canonical links on pages that require them
● Sensible URL structure● Any redirects required - set
up
● Alt text and titles for images
● Image file names ● Image
compression● Facebook
Developer Debugging Tool
● Twitter Card Whitelist
● Structured data testing tool
● Fetch as Google● Responsive/Mobile
Friendly ● Add to XML
sitemap & re-submit (if not dynamic)
● Request Protocol (HTTP/S?)
Be my pal!
@bexmossrebecca-moss.comRebecca Moss
I promise - I tweet more than just memes