Laura Ashley Company Background

• Founded in 1953 in the UK by Laura and Bernard Ashley

• 200+ stores --company owned in UK, France and Ireland

• 250+ franchised stores in:

Europe

Austria, Belgium, Cyprus, France, Greece, Holland, Italy, Luxemburg, Spain,

Switzerland, Ukraine, Russia, Bulgaria, Sweden, Denmark

Asia Pacific

Australia, New Zealand, Malaysia, Japan, Hong Kong, Korea

Global Turnover split

• 80% Furnishings• 20% Fashion

Laura Ashley Home Concept

• Offers complete and co-ordinated solutions for home décor

• Aimed at the middle to upper market segment

• Exclusive designs and fabrics

• Furniture ranges updated twice yearly

• Store layouts and room settings reflect the new ranges and options

Laura Ashley Home Concept

• Range consists of 4 product groups:

• Furniture

• Linen

• Décor

• Accessories

Upholstered Sofas & Chairs:

• 15+ designs of Sofa and Chair Sets each with between 3 to 7 seating

options

• 25+ designs of occasional and paired sofas, armchairs, footstools and

chaises

• 100+ options of upholstery fabric including Leather, Dobby, Chenille,

Velvet and Linen

Furniture

Cabinet Furniture:

15+ Ranges of Cabinet Furniture for the Lounge, Home Office,

Dining, Kitchen, and Bedroom consisting of :

Lounge & Home Office:

Side Table, Coffee Table, Nested Tables, Console Table,

Display Cabinet, Chest of Drawers, TV Cabinet, Bureau,

Office Chair, Sideboard & Bookcase

Furniture

Cabinet Furniture (contd):

Dining & Kitchen:

Dining Table, Dining Chair, Carver Chair, Kitchen Table, Armoire,

Dresser, Storage Cabinet

Bedroom:

Wardrobe, Dressing Table & Stool, Chest of Drawers, Side Table,

Jewelry Cabinet, Storage Mirror, Bed, Headboard, Mattress

Furniture

Linen

• Bed linen – 35+ coordinated style options in a variety of quality fabrics and colours:

• Duvet Cover, Bedspread, Pillowcase, Bolster, Decorative Cushion, Fitted Sheet, Valance

• Children’s range – 10+ ranges of themed Children’s Room Bed Linen including:

• Duvet, Pillowcase, Fitted Sheet, Decorative Cushion, Bedspread, Storage Boxes, Table Lamp, Rug, RM Curtains, Wallpaper etc.

• Bath Linen -- exclusive new range of luxury bath and toweling

products:

• Bath towel and sheet, hand and face towel, beach towel, bath

robe, slippers and accessories

Over 160 lighting options consisting of:

Chandelier, Wall, Pendant, Floor, Table Lights/Lamps, Bases,

Shades & Switch plates

16 options of wall mirrors

28 options of clocks and framed prints

150 options of cushions, throws and rugs

Range of coordinated Home Accessories:

Kitchen Accessories, Tableware, Kitchen and Table Linen, Kitchenware

Gifts and other Accessories:

Candles and Holders, Potpourri, Toiletries and Home Fragrances, Photo Frames, Storage Boxes, Linen Baskets etc

Accessories

• Readymade curtains -- 30 Ranges in 3 size options

• Curtains and blinds – over 180 fabric options

• 7 Styles of Made to Measure Curtains

• Curtain Accessories and Finishes – comprehensive range

• Wallpaper – 150+ options

• Paint – range of 40 shades

Decor

Catalogue

• There are two editions annually of the Laura Ashley Home

catalogue, which feature the complete range of the

Autumn/Winter and Spring/Summer collections respectively

• Minimum of 6 new “room set” collections are launched and

featured along with the new season’s catalogue launch

• The catalogue is a strong marketing and selling tool both for

internal and external communications

• For Download Catalogue

http://lauraashley.ae/pdf/1422949389.pdf

Made to Order

• There are over 10,000 options available for made to order

upholstered furniture

• There are over 1,200 standard options available for made to

order curtains and drapes.

• The ability to customize designs affords even more flexibility

and choice for the Laura Ashley customer

Home Concept

Laura Ashley Stores Middle East

UAE

• Dubai – The Dubai Mall : 04 3253245, Mercato : 04 3449238

• Al Ain – Al Ain Mall : 03 7800215

• Abu Dhabi – Al Wahda Mall : 02 4438939

Bahrain

• Seef – Seef Mall : 17 580993

Qatar

• Doha – Ezdan Mall : 44111737

• Web Site

www.lauraashley.ae

Communication

Raghu Ram Prasad

Mob : +971 50 210 1608

Email: raghuram@interstyle.me

Inter Style General Trading L.L.CTel: +971 4 346 7962

Fax: +971 4 388 3595

P.O. Box 126167

Dubai, UAE

Thank You