laura catalano app project

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{ StumbleUpon Laura Catalano

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Page 1: Laura catalano app project

{StumbleUpon

Laura Catalano

Page 2: Laura catalano app project

{A social media program that delivers high quality pages that suited to personal preferences.

StumbleUpon is essentially…

Page 3: Laura catalano app project

{ {• Uses sites highly

recommended by friends and followers to give the best possible results.

• Carefully chooses sites that pertain to your selected interest.

• “Through StumbleUpon Ads, anyone with a website can reach a highly targeted audience.  StumbleUpon Ads drives targeted traffic directly to your website.  Your ad is your actual webpage; we don’t serve any pop-ups/interstitials, banners or other invasive forms of advertising.”

How it works

Page 4: Laura catalano app project

Intended for…

Mobile App

StumbleUpon is intended for all audiences because it programmed to any audience’s preferences.

“People who are actively seeking to discover new, interesting information.”

“StumbleUpon is the 2nd largest source of social media referrals, sending more traffic than the remaining social media landscape combined”

Case Study: On average, sites increase traffic from StumbleUpon between 20% to 25% upon installing Badges. - StumbleUpon

Page 5: Laura catalano app project

{ {Key features

• StumbleUpon Bar – allows a user to “create a specific way of stumbling” it can often relate to particular words or phrases.

• StumbleUpon Channels – “content is kept separate from completely random content, but users can follow these channels to receive relevant stumbles” (Smith).

• Sidebar Suggestions – under a “Discover” tab, that allows you to search and find people and brands to follow as well as 3 random interests to stumble on at all times.

Benefits

• The more you stumble, the more SU would understand your interests and the more it would suggest you suitable contents. You need not have to search for the contents, instead SU would recommend you relevant contents (Varchese).

• You have the option to like or dislike a webpage to better refine StumbleUpon’s search results.

• There is an option to Stumble under categories to remain within one realm and to narrow down a search.Features and

Benefits…

Page 6: Laura catalano app project

{

Profile Pages: “likes” are showcased by similarity, revealing labels and individual posts in the center of the page

Users subcategories and comments, interests and channels are all available on the sides of a profile.

A new feature allows users to upload a profile pictures of themselves.

Features expanded upon…

Page 7: Laura catalano app project

Competitors

Reddit.com

Digg.com

V.S

Page 8: Laura catalano app project

How to set up an account

Page 9: Laura catalano app project

Supports applications such as…