Laura CzerniewiczSeptember 2012

ACADEMICS’ ONLINE PRESENCE

Assessing & shaping your visibility

Still true?

• On the Internet, nobody knows you're a dog

Peter Steiner, New Yorker 1993

•ht

tp://

www.

flickr

.com

/pho

tos/

ben_

laws

on/1

5559

5430

/

IDC

Repo

rt: T

he 2

011

Digi

tal U

nive

rse

Stud

y: E

xtra

ctin

g Va

lue

from

Cha

os, J

une

2011

htt

p://

www.

emc.

com

/col

late

ral/d

emos

/micr

osite

s/em

c-di

gita

l-uni

vers

e-20

11/in

dex.

htm

What is your digital footprint?

What is your digital shadow?

Take control

o Digital footprint- the content you create

o Digital shadow- content created about you• The amount of information that

individuals create themselves (digital footprint) is far less than the amount being generated about them (digital shadow)

Consider

What do you want your digital footprint to look like?

What kind of online presence do you want?

WAYS OF THINKINGAbout online presence

PRESENCE

Extent to which you as the scholar are

visible to others online

GROUPS

The extent of your

engagement with

communities

SHARING

Extent to which you allow users to exchange and distribute your

informationIDENTITY

The extent to which others can

identify you online as a

scholar

CONNECTIONS

The relevance and appeal of your work to

others

CONVERSATIONS

Extent to which others engage with you and

you with others

REPUTATION

Your online standing and the extent to which you influence

others

Building Blocks of the

Networked Scholar

ADAPTED FROM

Social media? Get serious! Understanding the functional building blocks of social mediaJan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. SilvestreBusiness Horizons (2011) 54, 241—251*Read the article here*

• The honeycomb of building blocks can be used to assess your level of online connectivity as a scholar.

• They are not exclusive and neither need all be present.

• They are constructs that allow us to make sense of different aspects of a networked scholar.

Scholarly primitives & the open researcher

• “…basic functions common to scholarly

activity across disciplines, over time,

and independent of theoretical

orientation.”• John Unsworth. "Scholarly Primitives: What

Methods Do Humanities Researchers Have in Common and How Might Our Tools Reflect

This?" "Humanities Computing, Formal Methods, Experimental Practice" Symposium,

Kings College, London, May 13, 2000. http://jefferson.village.virginia.edu/~jmu2m/Kings.5-00/primitives.html

Discovering Annotating Comparing

Referring Sampling Illustrating

Representing

Discovering Annotating Comparing

Referring Sampling Illustrating

Representing

Compare Resources

Take Notes/Annotate Resources

Find Research Materials

Manage bibliographic information

Make a dynamic map

Edit imagesBrainstorm/ generate ideas

Blogging Twitter

Sharing – the defining concept

o Opening scholarship through sharingo Sharing as multiplying, not dividingo Sharing used to mean exchange, now

means exchange AND distributiono Forms of sharing (Latour)• Intermediaries transport messages (content,

code, meaning) with-out transforming them. • Mediators transform, translate, distort, and

modify the meaning or the elements they carry

Wittel, A (2011) Qualities of Sharing and their Transformations in the Digital Age in International Review of Information Ethics Vol. 15 (09/2011)

The process

ASSESS

Assess & monitor your general online presence

Assess & monitor

o Regular Google searcheso On-going Google alerts of your nameo Measure your digital footprint

Example

Analyse the results

o How many of the results are relevant?o What types of results come up? • Are all of them from your institutions? • Publications? • Online profiles?

o If the results are obviously nothing to do with you, would that be obvious to someone else looking for you?

o Consider what you would like to appear

Consider your profile/s

o Profiles • LinkedIn• Academia.edu• Facebook?• Your institution• Google Scholar

o Decide on a main profileo Improve and maintain ito Link the others

Academia.edu

Social media analytics

Facebook analysis

http://blog.stephenwolfram.com/2012/08/wolframalpha-personal-analytics-for-facebook/

Improve your profile

Van

Scha

ilkw

yk, F

Pro

filin

g ac

adem

ics

onlin

ehtt

p://

ww

w.s

lides

hare

.net

/sca

p_uc

t/pa

o-sc

ap-t

oolk

it

Prof

iling

Aca

dem

ics

Onl

ine:

Onl

ine

Prof

iling

Too

lkit

http

://ww

w.flic

kr.c

om/p

hoto

s/cin

dy_m

c/69

6780

6783

/ Tha

nks

to S

am G

ross

My question is “Am I making an impact?”

Broaden impact

Consider

What changes would you like to make in your online profile/s?

What are your options?

What is realistic?

GET YOUR OUTPUTS OUT THERE

Maximise the visibility of your work

http:

//w

ww

.flic

kr.c

om/p

hoto

s/87

9137

76@

N00

/512

9607

997

CC-B

Y

Go as open as you can

o Put journal articles you can online• Check out Sherpa Romeo for publisher

archiving policieso Archive• in repositories• In subject portals and aggregators

o Publish in open access journalso Open everything – all scholarly output

possible (teaching, popular etc)

Open access & increased citations

o Open access publishing increases visibility, opportunity for use and possibility of impact

o Majority of studies have shown an increase in citations arising from open access• Of the 35 studies surveyed, 27 have shown

a citations advantage (the % increase ranges from 45% increase to as high as 600%), 4 showing no advantage

Swan A (2010) The Open Access Citation Advantage: Studies and Results to Date. Available at http://eprints.ecs.soton.ac.uk/18516/

Check the self-archiving agreement of existing journal articles

Archive in open access repositories

Use discipline-specific archives

Publish in open access journals

Upload videos & podcasts

Upload presentations

http:

//w

ww

.slid

esha

re.n

et/l

aura

_Cz/

why

-ope

n-ed

ucati

on-m

atter

s-in

-so

uth-

afric

a

Make sure your resources are properly curated

Maximise discoverability

Take metadata seriously

“Well said! "metadata is a love note to the future" from @textfiles talk via @nypl_labs & @kissane http://t.co/FjvCLVUZ

Consider

What can you realistically do to get more of your resources online?

Do you have funds to pay for help?

Is there someone in your university who can assist?

CONNECT & COMMUNICATE

Social bookmarking

o The value of social bookmarks• Delicious • CiteUlike

o Useful for you across deviceso Builds connectionso Consolidates your presence

Example: delicious

Example:citulike

Resources & community sites

o More than social bookmarking• Diigo• Mendeley• Research Gate

MENDELEY

community

device agnostic

Mendeley analytics

Make your name as a curator

http

://c4

lpt.c

o.uk

/dire

ctor

y-of

-lear

ning

-per

form

ance

-tool

s/co

nten

t-cur

atio

n-to

ols-

and-

serv

ices/

Get on to Twitter

Some Twitter guidelineso Get into a routine o It is legit to retweet your tweets especially if rephrasedo Provide updates from special eventso Use hashtagso Follow others / reciprocate o Promote your Twitter profile through your email signature,

business card, blog posts etc.o Being careful with Twittero Tweet about each new publication, website update or new blog

that the project completes.o Ask for feedbacko Link to a URL of publication, presentation, podcast etco Tweet about new developments of interest o Retweet interesting materialo Use Twitter for ‘crowd sourcing’ research activities

Mollet, A; Moran, D and Dunleavy, P (2011) Using Twitter in university research, teaching and impact activities, LSE Research Online

Blogging as a scholarly activity

o Create and write a blog• For colleagues, community and/or

studentso Scholarly blog aggregators• Research blogging

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/26/blogging-to-print/

All this & more

Thank you

http://lauraczerniewicz.uct.ac.za@czernie