The purpose of this bookis to showcase cool executions.

My teams and I are also entirely

responsible for creative strategy

and concepts. A lot of this work

is part of a larger, integrated

campaign that does not translate

quickly in a book format. I’d be

happy to further discuss any of

these campaigns with you.

Bunny Hop Bicycle ShopWhat do you do to promote the quirky, ecclectic hipster bicycle shop on VCU’s campus?you can’t advertise to hipsters, but you can amuse them. The owner of the shop doodled all of the bunnies in his moleskin over the years. we just brought them to life.

Waffle HouseWh would probably never be this self-deprecating, I confess; however, since it is only ad school and not for a client, we could say what we really felt.

Salomon SkisThis is part of an integrated campaign we proposed in which salomon would call to professionals during their morning commute, encouraging them to quit their jobs and become salomon professional ski bums. We had subway takeovers, signage, business cards, an employee handbook, uniform and website.

Richmond SpcaThe Richmond SPCA isn’t just a shelter for homeless animals. it has grown to cover almost every facet of pet ownership. We decided to create a line extension to cover the only aspect of pet ownership we didn’t see The RSPCA already covering.

Campaign includes a website, events, posters and email invitations.

By the way, I also make film.I love Film. Love it. I won’t bore you with storyboards and scripts, but if interested, feel free to check out my youtube channel at www.youtube.com/gwaley. yes, confederates battling dinosaurs are included.

Thank You!Thank you for taking the time to review my book. This consists entirely of work completed at ad school. I am well aware that most ad school work is loud and a bit crazy; however, all “corporate” work I have worked on was actually done for companies and therefore, I cannot share that work due to contracts and privacy issues.

However, I am willing to take a “homework” assignment. I will make a beautiful piece that is a perfect match for your brand. Only if you like it, will you pay for it. This homework assignment should be a smaller item, such as an ad, poster or FLYER, AS ONCE THE AESTHETIC DIRECTION IS DETERMINED ON A SMALL PIECE, EXPANDING THIS LOOK AND FEEL TO A LARGER ITEM WILL BE NO PROBLEM.