Lauren Wire

786 Amsterdam • New York, NY • (717) 645-5303 • wirelauren2@gmail.com

Experience: Formula PR, New York, NY April 2012- Present Account Coordinator – Lifestyle Division

• Clients past/present: Entertainment Cruises, JDate, Laura Vela, Marley’s Mellow Mood, Nexia, Pottery Barn Kids, Schlage, sofa.com, Super 8® Hotel, Tru Fragrance, Wyndham Hotel Group, Zoës Kitchen • Write press releases, pitches, media alerts and social media for clients across the Lifestyle Division • Actively participate in team brainstorms for campaigns, events and new business angles in a fast-paced setting • Lead client calls as well as create agendas, call recaps and participate in daily client and internal communication • Build and maintain top tier media relationships resulting in coverage with About.com, am New York, Apartment Therapy, Atlanta Parent Magazine, Better Homes and Gardens online, Cottage and Bungalow, Essence online, Design Happens: HGTV.com, Men’s Health online, Metro, New York Daily News online, Parade online, Pregnancy & Newborn, The Dallas Morning News, Today Show, Wired online, WUSA9

Public Relations Assistant – Lifestyle Division

• Drafted creative pitches to distribute to relevant media, securing extensive client coverage and building relationships • Created and updated media lists using Cision for lifestyle and travel clients • Helped to plan and facilitate special events by securing attendees, ordering supplies and handling invitations and RSVPs • Attended events and networking functions resulting in new client prospects for Formula and client exposure on Today Show

Vantage Communications, Orlando, FL August 2011- February 2012 Account Coordinator – Green Products Division

• Used Cision to develop and update relevant media lists for clients • Researched tradeshow and award opportunities for clients as well as created briefing books for tradeshows • Secured client meetings with ed+c, Area Development, Entrepreneur Magazine TMCnet.com and Greenbiz.com • Wrote press releases and developed blog content garnering placements for clients in relevant trade publications • Created social media strategies as well as maintained and monitored Twitter, YouTube and Facebook on behalf of clients • Participated in weekly client meetings creating agendas and developing meeting notes

5W Public Relations, New York, NY May 2011- August 2011 Consumer Intern – Lifestyle Division

• Developed and maintained media lists for top tier trade publications, daily newspapers, & TV/radio using Cision • Processed clippings of monthly media hits and assembled clipbooks for client and internal office use • Drafted press releases, pitches & conducted research for KRUPS, The Original Soupman, Gray Line New York, Lifestyle Condoms and Hint Water • Assisted at press events garnering coverage in Vogue, Woman’s Day, Details, Dr. Oz, Good Morning America

MU Alumni Office of Special Events, Millersville, PA January 2010 – May 2010 Special Events Intern

• Spearheaded fundraising for Millersville University’s Homecoming Parade & Millersville’s 250th

Anniversary • Co-hosted the Millersville Business Expo, a community event helping to strengthen individual and corporate business needs through high exposure, event planning, pitching and fundraising; increased attendance by 10%

Education: Millersville University, Pennsylvania, PA Graduated: December 2010 Bachelor of Science in Communication Major: Public Relations | Minor: International Relations

Qualifications: • Thorough understanding and training in Microsoft Word, Excel, Outlook, Power Point, Adobe and Keynote • Exceptional knowledge of AP Style writing and editing • Well versed in event management, planning and use of external vendors • Adept in understanding the use of branding, messaging and building mutually beneficial relationships • Savvy in social media as well as written and oral communication

linkd.in/laurenwire710 | @ljwire