lava brands social media activity survey of 5 local & international burger restaurants in dubai

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FACEBOOK PAGE STATISTICS INSTAGRAM PAGE STATISTICS INTERNATIONAL RESTAURANTS LOCAL RESTAURANTS Lava Brands Social Media Activity Survey of 5 Local & International Burger Restaurants in Dubai Background & Methodology: We Analyzed Facebook and Instagram Pages of 5 Local & International Burger Restaurants in Dubai. Post/week data is collected for the period of 1 Jan 2015 to 30 Apr 2015(16 weeks). The rest of the statistics are collected till mid of May 2015 from the beginning. As with any study done, there is a margin of error due to using publicly available data, human error... THE IRISH VILLAGE RUTH'S CHRIS STEAK HOUSE HARD ROCK CAFÉ LIKES AVERAGE POSTS/WEEK Ratings (out of 5) PAGE STARTED REVIEWS PEOPLE CHECKED IN 5.6875 2009 60,199 4,898 1,006 73,276 420 318 5.0625 22,847 18,084 10,113 5,618 3.688 5.875 2011 152 1,201 2009 2012 2011 294 4.3 4.4 JOHNNY ROCKETS RIVINGTON GRILL Local Restaurants Local Restaurants Sheikh And Shake Hard Rock Café 24,594 4.5 4.2 4.4 AVERAGE NUMBER LIKES LIKES POSTS/WEEK AVG POSTS/WEEK PEOPLE CHECKED IN 6,738 16,251 0.6752 5.25 496.8 2.063 5.9375 28,116 International Restaurants International Restaurants Sheikh And Shake Hard Rock Café 200 2.6K The Boutique Kitchen The Irish Village 24,594 25,404 LIKES Hush Burger Hard Rock Cafe 4.5 4.9 REVIEWS REVIEWS Ratings (out of 5) Mooyah Hard Rock Cafe 73,276 1,212 5.9375 2.6K THE BOUTIQUE KITCHEN SHEIKH & SHAKE MOOYAH 0.375 2013 64 753 1,212 100 200 2.063 4,461 2,513 0.1875 846 468 0.313 0.4375 2014 - - 2012 2013 64 2013 16 455 4.7 4.1 HUSH BURGER SALT SALT MOOYAH THE BOUTIQUE KITCHEN SHEIKH & SHAKE HUSH BURGER 25,404 4.5 4.9 - LOCAL RESTAURANTS INTERNATIONAL RESTAURANTS JOHNNY ROCKETS RIVINGTON GRILL HARD ROCK CAFÉ FOLLOWERS POSTS RUTH'S CHRIS STEAK HOUSE THE IRISH VILLAGE Inference : International Burger Restaurants are more active on Facebook and on an average they have more number of followers, posts per week, number of reviews & ratings and people checked in than Local Burger Restaurants in Facebook. PEOPLE CHECKED IN Local Restaurants Local Restaurants SALT SALT SALT RUTH’S CHRIS STEAK HOUSE RUTH’S CHRIS STEAK HOUSE JOHNNY ROCKETS AVERAGE NUMBER 15,609.8 1,158 245 242 3.363 13.813 4.94 3.001 International Restaurants International Restaurants 659 515 1,689 74K Inference : Local Burger Restaurants are more active on Instagram. On an average they have more number of followers, posts and post/week than International Burger Restaurants in Instagram. FOLLOWERS POSTS FOLLOWERS POSTS POSTS/WEEK AVG POSTS/WEEK SOURCES https://instagram.com/hardrockcafedubai/ https://instagram.com/ruthschrisdubai/ https://instagram.com/capriceholdings/ https://instagram.com/johnny_rocketsuae/ https://instagram.com/hushburgeruae/ https://instagram.com/mooyahuae https://instagram.com/findsalt/ https://instagram.com/sheikhandshake/ https://instagram.com/theboutiquekitchen/ https://www.zomato.com/dubai/best-burger https://www.facebook.com/RuthsChrisDubai https://www.facebook.com/TheIrishVillageDubai https://www.facebook.com/RivingtonGrillDubai https://www.facebook.com/hrcdubai https://www.facebook.com/HushBurgerRestaurant https://www.facebook.com/mooyahuae https://www.facebook.com/SheikhandShake https://www.facebook.com/TheBoutiqueKitchen https://www.facebook.com/pages/FindSalt/653686391404980 https://www.facebook.com/pages/Johnny-Rockets-UAE/214404068581747 - 1,447 990 506 1,689 0.0 1.56 4.94 - Average post (per week) 1,689 - 202 78 515 173 5.5 58 3,116 533 342 74K 13.8 0.25 0.69 0.06 9 456 16 85 659 2

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FACEBOOK PAGE STATISTICS

INSTAGRAM PAGE STATISTICS

INTERNATIONAL RESTAURANTS

LOCAL RESTAURANTS

Lava Brands Social Media Activity Survey of 5 Local & International Burger Restaurants in Dubai

Background & Methodology: We Analyzed Facebook and Instagram Pages of 5 Local & International Burger Restaurants in Dubai. Post/week data is collected for the period of 1 Jan 2015 to 30 Apr 2015(16 weeks). The rest of the statistics are collected till mid of May 2015 from the beginning. As with any study done, there is a margin of error due to using publicly available data, human error...

THE IRISH VILLAGE

RUTH'S CHRIS STEAK HOUSE

HARD ROCK CAFÉ

LIKESAVERAGE

POSTS/WEEK

Ratings(out of 5)

PAGE STARTED REVIEWS

PEOPLECHECKED IN

5.6875 2009 60,199

4,898

1,006

73,276

420

3185.062522,847

18,084

10,113

5,618

3.688

5.875 2011 152 1,201

2009

2012

2011 294

4.3

4.4

JOHNNY ROCKETS

RIVINGTON GRILL

Local Restaurants

Local Restaurants

Sheikh And Shake Hard Rock Café

24,594

4.5

4.2

4.4

AVERAGE NUMBER

LIKES

LIKES

POSTS/WEEK

AVG POSTS/WEEK

PEOPLECHECKED IN

6,738 16,251

0.6752 5.25

496.8

2.063 5.9375

28,116

International Restaurants

International Restaurants

Sheikh And Shake Hard Rock Café

200 2.6K

The Boutique Kitchen The Irish Village

24,59425,404

LIKES

Hush Burger Hard Rock Cafe

4.54.9

REVIEWS REVIEWSRatings(out of 5)

Mooyah Hard Rock Cafe

73,2761,212

5.9375 2.6K

THE BOUTIQUE KITCHEN

SHEIKH & SHAKE

MOOYAH

0.375 2013 64

753

1,212

100

2002.0634,461

2,513 0.1875

846

468

0.313

0.4375 2014 - -

2012

2013 64

2013 16 455

4.7

4.1

HUSH BURGER

SALT

SALT

MOOYAH

THE BOUTIQUE KITCHEN

SHEIKH & SHAKE

HUSH BURGER

25,404

4.5

4.9

-

LOCAL RESTAURANTS

INTERNATIONAL RESTAURANTS

JOHNNY ROCKETS

RIVINGTON GRILL

HARD ROCK CAFÉ

FOLLOWERS POSTS

RUTH'S CHRIS STEAK HOUSE

THE IRISH VILLAGE

Inference :International Burger Restaurants are more active on Facebook and on an average they have more number of followers, posts per week, number of reviews & ratings and people checked in than Local Burger Restaurants in Facebook.

PEOPLECHECKED IN

Local Restaurants

Local Restaurants

SALT

SALT

SALTRUTH’S CHRIS STEAK HOUSE

RUTH’S CHRIS STEAK HOUSE

JOHNNY ROCKETS

AVERAGE NUMBER

15,609.8 1,158

245 242

3.363

13.813 4.94

3.001

International Restaurants

International Restaurants

659 515

1,68974K

Inference :Local Burger Restaurants are more active on Instagram. On an average they have more number of followers, posts and post/week than International Burger Restaurants in Instagram.

FOLLOWERS

POSTS

FOLLOWERS

POSTS

POSTS/WEEK

AVG POSTS/WEEK

SOURCES

https://instagram.com/hardrockcafedubai/https://instagram.com/ruthschrisdubai/

https://instagram.com/capriceholdings/https://instagram.com/johnny_rocketsuae/

https://instagram.com/hushburgeruae/https://instagram.com/mooyahuae

https://instagram.com/findsalt/https://instagram.com/sheikhandshake/

https://instagram.com/theboutiquekitchen/

https://www.zomato.com/dubai/best-burgerhttps://www.facebook.com/RuthsChrisDubai

https://www.facebook.com/TheIrishVillageDubaihttps://www.facebook.com/RivingtonGrillDubai

https://www.facebook.com/hrcdubaihttps://www.facebook.com/HushBurgerRestaurant

https://www.facebook.com/mooyahuaehttps://www.facebook.com/SheikhandShake

https://www.facebook.com/TheBoutiqueKitchenhttps://www.facebook.com/pages/FindSalt/653686391404980

https://www.facebook.com/pages/Johnny-Rockets-UAE/214404068581747

-

1,447

990

506

1,689 0.0

1.56

4.94

-

Average post(per week)

1,689

-

202

78

515

173

5.5

58

3,116

533

342

74K 13.8

0.25

0.69

0.069

456

16

85

659

2