lavacon 2013 presentation: building content collaboration at lsi corporation using the vasont...
TRANSCRIPT
@VasontSystems @LavaCon
Building Global Content Collaborationat LSI Corporation
Jo’lene Jernberg, LSI Corporation
Suzanne Mescan, Vasont Systems
Building GLOBAL CONTENT
COLLABORATION at LSI Corporation
Jo’lene JernbergLSI Corporation
Suzanne MescanVasont Systems
LSI CORPORATION | VASONT SYSTEMS
We Help You…• Organize Your Business Assets• Manage Your Productivity• Disseminate Your Information through
Component Content Management Solutions
• Over 60 years in the information management and publishing industry
• Named four times to the EContent 100 list of the most important companies in the digital content arena
LSI Corporation is a leading provider of innovative silicon, systems and software technologies that enable products which seamlessly bring people, information and digital content together.
We offer a broad portfolio of capabilities and services including custom and standard product ICs, adapters, systems and software that are trusted by the world's best known brands to power leading solutions in the Storage and Networking markets.
LSI develops everything from chips to enterprise storage
LSI CORPORATION | VASONT SYSTEMS
LSI’s Situation
LSI CORPORATION | VASONT SYSTEMS
Dispersed technical communications team:7 U.S. locations and 1 location in Bangalore, India
LSI CORPORATION | VASONT SYSTEMS
Multiple locations
Colorado × 3
Pennsylvania
Texas
Georgia
Bangalore, India
California
LSI CORPORATION | VASONT SYSTEMS
Department structure: Multiple roles
5 Managers
6 Editors35 Writers
1 Technology Lead
2 Artists
LSI CORPORATION | VASONT SYSTEMS
Dispersed product development
Product development teams:+12 U.S. locationsIndiaChina
Product marketing:All locations
Program management:All locations
Product support:U.S.ASIAEurope
LSI CORPORATION | VASONT SYSTEMS
Multiple deliverables for multiple products: 3-dimensional publishing
Product types
Computer chips
Computer boards
Software
Solutions
Product flavors
Stan
dard
Custo
m
Hybrid
OEM
Chann
el
DeliverablesOnline help PDF
Mergers and Acquisitions
LSI CORPORATION | VASONT SYSTEMS
Mergers, acquisitions, divestitures added unique processes
Mergers, acquisitions and divestitures resulted in scattered information
Planning the Transition
LSI CORPORATION | VASONT SYSTEMS
Decide on a soft or hard transition of contentIdentify content
development processes
Identify tools needed
Define documentation
sets for products
Identify common processes
Determine personnel resources needed
Identify key stakeholders
Assess current state
of content
LSI CORPORATION | VASONT SYSTEMS
Transition Plan
List and priority of deliverables
Schedules
Plan for storage and management of content:
CMS
Plan for converting content from authoring environment
LSI CORPORATION | VASONT SYSTEMS
Access the corporate culture
Who are the content
developers?
What are their
pain points?
How are the stakeholder groups organized?
Was the company a
start-up?
What is the product development
process?
LSI CORPORATION | VASONT SYSTEMS
Soft transition
Goal: Meet the end
customer’s need for content while
transitioning the content to company
standards
LSI CORPORATION | VASONT SYSTEMS
Soft transition
For existing content to support products already in the market: light
rebrand
LSI CORPORATION | VASONT SYSTEMS
Soft transition
For new content to support new products:
Complete transition to
corporate standards
Transition to corporate processes
Transition to CMS
Translate content to authoring
environment
Implement standard
document development
processes
LSI CORPORATION | VASONT SYSTEMS
Hard transitionGoal: Complete and total rework of content to meet the acquiring company’s
corporate standardsBegin with
content analysis
Compare with
current standards
Reuse model
Translate all content to the new
system
Resources Priority planSchedules
Global Challenge
How do you begin to build
a content strategy when product/content creation is spread across the world?
4. Customer Experience
Multiple roles with central processes
are needed when building deliverables
from several locations
4. Customer Experience
Lead writer/content developer
Information architect
Content developers
Graphic artists
Editors
Reviewers
How the work gets done when building
deliverables from several locations
Topics and deliverables assigned to
content developers in
various locations
Central CMS location for
content storage & tracking
Central location for reviews
Automate the publishing cycle
LSI CORPORATION | VASONT SYSTEMS
Your Component Content Management System is the control tower for your content and processes
LSI CORPORATION | VASONT SYSTEMS
The CCMS’s graphical workflow implements your processes consistently
LSI CORPORATION | VASONT SYSTEMS
The CCMS’s graphical workflow automates your redundant tasks
LSI CORPORATION | VASONT SYSTEMS
The CCMS’s graphical workflow expedites your cycles
How to foster content
collaboration
Build team cohesion from the
start
Collaborate on each step of the
process
Change working styles
LSI CORPORATION | VASONT SYSTEMS
The CCMS’s collaborative review tool unites global
SMEs virtually
LSI CORPORATION | VASONT SYSTEMS
The CCMS’s collaborative review tool
facilitates once-and-done reviews
LSI CORPORATION | VASONT SYSTEMS
The CCMS provides governance over
your content’s structure
LSI CORPORATION | VASONT SYSTEMS
The CCMS provides governance over editorial guidelines
Efficiency example from original publishing system
Writer receives an email from support requesting a small update effecting a group of deliverables
Manual process is time-consuming3 to 5 weeks to make small updates
Manual process is time-consuming3 to 5 weeks to make small updates
1 week
Research, locate and make changes to each file.
1-2 weeks
Produce and send each deliverable for reviewand approval by SMEs and engineers
Send to editing to prepare deliverable
1-2 weeks
Efficiency example from new automated system
Writer receives an email from support requesting a small update affecting a group of deliverables
1 week
Writer receives email for updateSearches CMSLocates and corrects topic
Sends topic out for review and approval
Updated topic propagates to all documents using that topic
3 Days
Automating process removes 2-3 weeks from the process(actual savings may vary)
Automating process removes 2-3 weeks from the process(actual savings may vary)
Publ
ishi
ng E
ngin
e
Two days to review chunk and 1 week to review document
1 week
Publishing Engine generates and distributes updated deliverables
Editor checks text.
LSI CORPORATION | VASONT SYSTEMS
A CCMS generates on average:
63% overall cost savings
75% overall reduction in cycle
times
Consolidation of IT and operations
resources
Today’s Business Environment
What work processes and tools do businesses today need to survive and thrive in an environment where
mergers, acquisitions, and reorganizations
are the order of the day?
How do Tech Comm departments deliver
high-quality, accurate, affordable information products to end-
users (customers) in an
ever-changing environment?Change is the only thing that remains the same
in today’s business environments.
The Tech Comm “Do more with less” story
Continuing increase in demand for support
Capacity to support these needs was not sufficient to address the demands
No increase in staff
Continuing to acquire and sell portions of the company
LSI CORPORATION | VASONT SYSTEMS
Email: [email protected]: www.lsi.com
Email: [email protected]: www.vasont.comTwitter: @VasontSystemsCo. Facebook: http://www.facebook.com/VasontSystemsLI: http://www.linkedin.com/company/vasont-systems
Suzanne MescanVP Marketing, Vasont Systems
Jo’lene JernbergSenior Manager of Technical Communications , LSI Corporation