lawn doctor social proof · earned, owned, paid media • paid media (strangers) used to promote...
TRANSCRIPT
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Lawn Doctor Social Proof:I was just Tweeting to Tell you I Blogged ;-)
December 9, 2015
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Agenda
• Social Media
• Reviews
• Exercise
• QA
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What’s a Hashtag?
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Helpful Hints:
• Geotarget Hashtags reach right audience (Example: #Roswell)
• Hashtag: #SEFF and/or #Qiigo
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Who Uses Social Media?
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Social Media
Interesting Facts About Social Media:
• Fastest Growing Social Segment on Twitter is 55 – 64 years old
• FaceBook has 1.15 Billion Active Monthly Users
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Does Social Media Impact Your Brand?
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How Do You Tie Social Media Effort to Revenue?
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Developing Content
• Goals:
– Be a resource and industry authority
– Minimize self-promotion
• Content Generation
– Content is 20% creation and 80% distribution
– Utilize events and topics to generate content across time and social media sites
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Tools
• Tools:
– Hootsuite
– Qiigo Rep
– Local Marketing Cloud
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Reviews Are Very Social(Testimonials)
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Who Would You Choose? Why?
Things to Consider:• Overall Rating• Number of Reviews
• Is This Review Trustworthy?• Customer Feedback• Business Feedback
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Who Would You Choose? Why?
Recommended Searches
Multiple Reviews
with Positive Feedback
Owner Response
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Bad Review – Positive Experience
• Resolve the complaint in the customer’s favor and they will do business with you again 70% of the time
• 95% of customer will give business a second chance if complaint is handled in a timely manner
• Customers who get their issue resolved, tell 4 to 6 people about the experience.
• All else fails, ‘reverse SEO’ can help you bury the bad review.
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Monitoring Reviews
Ability to
respond to
reviews.
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How Would You Respond To This Review?(Group Exercise)
“My lawn looks terrible!!!! They rushed through their work and left my lawn torn up. When I contacted them again they were rude. After an entire summer my lawn still looks bad. I would not recommend this company to anyone.”
*Disclaimer: This is not a real review
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Take Away – Guidelines For Responding
• Hand out
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Want To Talk Further?
Matt Herndon – Onboarding Specialist
678-355-8004
Account Manager
Morgan McClymont(678) [email protected]
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Earned, Owned, Paid Media
• Paid media (Strangers)Used to promote content in order to drive earned media, as well as direct traffic to owned media properties.
• Owned media (Customers) Any web property you can control and is unique to your brand.
• Earned media (Fans)If owned media sites are the destination, then earned media is the vehicle that helps people get there.
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Two Ears, One Mouth
• Listen more than talk
• Geo-target
– Focus on your local area
• Teach your Zees
– Social Media isn’t alwaysintuitive provide advise and coaching for Zees
(You Can Learn a Lot by Just Listening)
Picture in case we can’t find video….
Embed sample video here.
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Using LinkedIn For Franchise Development
According to the 2014 Franchise Development Report that analyzed 101 franchisors and about 35,000 units:
The Internet was the leading source of franchise sales in 2013, at 42 percent.
Franchise sales generated through social media increased year-over-year by 267 percent.
Forty percent of franchise sales through social media originated from LinkedIn.
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Using LinkedIn For Franchise Development
• Upgrade. Purchase one of LinkedIn’s premium packages.
• Engage. Participate in LinkedIn Groups populated by people who are likely to be good candidates.
• Share. Encourage your employees to share these posted updates via their personal profiles.
• Showcase. Develop a showcase page that focuses on your franchise opportunity.
• Update Regularly. Provide regular updates on educational and informative content regarding your franchise system.
• Target Candidates. Use sponsored updates to cost-effectively maximize certain post’s visibility.
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Social Login – A GoldmineFacebook Google LinkedIn
First & Last Name
Date of Birth
Gender
About Me
Email Address (Verified)
Phone Numbers
Profile Picture & URL
Education History/Details
Work History/Details
Interests
Full Postal Address
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Business Value of Social MediaCustomer Insight is the number one value of social media.
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How Do You Tie Social Media Effort to Revenue?
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Cool Tools
• Google Trends:
• http://www.visualvisitor.com/
• Google Analytics
• Google Alerts
• HootSuite
• Klout.com
• http://www.yelp.com/trends
• http://qiigo.com/software/local-marketing-cloud/
• http://www.wildfireapp.com/