Lawrence Smith-HigginsBusiness Outreach & Education

IP Awareness Programmes and

Education

WIPO SME Forum on Intellectual Property11th September 2008

Young Innovators

DTI Innovation Report - Dec 2003

Gowers Review - Dec 2006

Creative Industries Strategy- Feb 2008

Innovation Nation – March 2008

Secondary Schools Awareness Project

Secondary School Resource for Keystage 4 (14-16 year olds)

82% of Secondary Schools requested the pack in 06/7

Young Enterprise Company Programme

3,365 schools and colleges

40,754 students

11 out of the 12 Young Enterprise Regions

1,500 Students

Primary Schools Awareness Project

Encouraging innovation in children

To encourage creativity and to teach children that:

They can all innovate

They all own their ideas

Innovation can be linked to financial reward

They can exploit their ideas if they are protected by intellectual property rights

Encouraging innovation in children

Key stage two students, years five & six (9 -11 year olds)

Three work schemes and lesson plans

Dedicated website www.crackingideas.com

Nationwide competition

Crackingideas.com

1 June 07-19 Feb 08

31,544 visits

2,000 educators downloaded lesson plans

60,000 + potential students reached

1,000 children entered the competition

Lesson Plans Downloaded: 2,730

Media Launch May - June ‘07

Coverage in:

Teachers Magazine, Junior Education, Primary Choice & Daily Mail Education Page

BBC News 24, BBC1 News, BBC Radio 4 and 5Live, Regional TV and Radio coverage,

Total Value of press coverage: £1 million

The Waker Upper 3000 from East Allington Primary School

7 million viewers

The Rt. Hon. Ann Widdecombe MP Maidstone and the Weald

Questions ?

Thank you

Presentation of CERT-TTT-MWIPO Annual Forum 2008– Cardiff

Antoine DINTRICH- IEEPI

The “European Institute for Enterprise and Intellectual Property”

Created in 2004 by the French Ministry of Industry and INPI (French NPO) in order to provide training sessions on the economic and strategic issues of intellectual property (IP).

Promote "intellectual property awareness" within companies, focusing on SME / SMI.

Develops and organizes training sessions on the offensive aspects of IP

Is implicated in different European projects aiming at the development of IP awareness toward SMEs.

CERT-TTT-M…• means Certified Transnational Technology Transfer

Manager• project within the FP6 programme of the EU• Based on key assumptions of European IPR

experts : Lack of TT skilled people No registered TT profession No TT education / training programme

recognised all over Europe

CERT-TTM…To build up a blue-print education programme that possibly :

• Professionalizes TT on a trans-national level

• Covers all phases of the TT process

• Meets the need for an official recognized course

• Supports MS policy-makers

• Standardizes the skill-set of TT profession in Europe

• Is based on surveys on demand and supply

CERT-TTT-M at a glance

• 11 partners of 7 Member States, 5 PROs, 7 policy makers (also CREST participants)

• Advisory Panel: IPR/TT relevant organisations• Budget: € 1,3 Mio.• 6 workpackages• Duration: 24 months (2007-2008)

CERT-TTT-M Partner

11 Participants from 7 Countries

Austria: AWS – MCIBelgium / Flanders: IWTFrance: IEEPI – MESRItaly: ASTER – ERPDALatvia: LIDANetherlands: EZ – RSMSweden: VINNOVA

Advisory panel

7

7 Members• European Patent Academy• LES France• LESI• ProTon Europe• Societas Rudolphina• The Institute of Knowledge Transfer• ASTP & PRAXIS

CERT-TTT-M: Big Picture

Steering Commitee

Inventarisa-tion of

Requirements

WP1

Survey of existing

programmes

WP2

Building upeducational & organisational

frame

WP3

Providing for Mutual

Recognition

WP4

Dissemination & Transfer

Training Award

WP5

Advisory Panel(European Patent Academy, LES, ProTon,

Societas Rudolphina, ASTP …)

Project Co-ordinationFinancial

Management

WP6

The Policy Makers

1) Online Survey (1)

• Sample:• 561 European technology transfer professionals

• Key skills ranked:• Communication• Commercial Awareness (negotiation,KL of IPR, KL

of Licensing, networking)• New Business Development• Industry Specific Expertise

1) Online Survey (2)• Key training‘ interests ranked:

• Most Interest:• New Business Development• Knowledge on IPR & Licensing• Negotiation

• Second most interest:• Commercial awareness• Communication• Networking

• Least interest:• Industry specific expertise

1) Online Survey (3)• Interest:

• Between 37% and 52% of respondents would be interested to receive training on at least one skill

• 83% indicated that their organization would be interested to receive training on at least one skill

• Market Size and Fee:• 22.700 Technology Transfer Professionals in Europe• 18.880 are interested in participating in such a training• Average tuition fee: 1800 Euros

• Certification:• 73% indicated that it is important to receive a European-wide

recognized certification

2) Study on European TT Education Programmes & Benchmarking (1)

• Sample: 161 courses in 19 EU countries

• Skill rating by the existing TT education programmes:1) New Business Development2) Commercial Awareness3) Knowledge of IPR and Licensing4) Networking5) Industry Specific Expertise6) Communication7) Negotiation

2) Study on European TT Education Programmes & Benchmarking (2)

• Duration Very large scope (3 days to 3 semesters)

• Fee Between 770€ (Workshop) and 8900€ (Master executive programme)

• Certification Only Master programme

• Participant number Average 25 persons

13

3) Building up educational and organisational framework (1)

• Elaboration of the first scenarios of the training program• Identification of the different target groups the training program

can to be addressed• Analyse of each possible scenario• Definition of the ultimate target group • Specification of the educational framework

As primary target group : people with working experience in or outside the field

14

3) Building up educational and organisational framework (2)

• Structure for the curriculum contains 3 consecutive levels:

3. Executive level

2. Advanced level

1. Basic requirements

Module 1

Module 2 …

Module 1

Module 2 …

Module 1

Module 2 …

Each level will be composed of different modules and each level will be completed after having passed required exams.

Technology Transfer Professional (TTP)

Senior Technology Transfer Professional (STTP)

Executive Technology Transfer Professional (ETTP)

3) Building up educational and organisational framework (3)

• The six different skills that were defined are:

1. Managing Communication, Information an networking 2. Understanding IPR & Licensing3. Commercial Activities and Markets4. New Business Development5. Negotiating6. Project management

3) Building up educational and organisational framework (4)

• Expected duration of the curriculum:

Skills \ Levels 1. Basic 2. Advanced 3. Executive Total

Managing Communication, Information an networking 3 – 4 days 3 – 4 days 1 – 2 days 7 – 10 days

Understanding IPR & Licensing 2 days 2 days 1 – 2 days 5 – 6 days

Commercial Activities and Markets 2 days 2 days 1 – 2 days 5 – 6 days

New Business Development 2 days 2 days 1 – 2 days 5 – 6 days

Negotiating 2 days 2 days 1 – 2 days 5 – 6 days

Project management 2 days 2 days 1 – 2 days 5 – 6 days

Total 13 – 14 days 13 – 14 days 6 – 12 days 32 – 40 days

Next steps :

• Identification of European training institutions interested in implementing the course (September 2008)

• Commitment of at least 5 institutions in 5 different countries to implement the training course (October – December 2008)

• Providing for Mutual Recognition aiming at an accreditation on a Europe-wide basis(October 2008 – January 2009)

Thank you for your attention…

Antoine DINTRICHWWW.ieepi.org