Laying down new tracks for Elder Abuse Ontario

Awareness & EducationHeather Negin, Regional Consultant EAO

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It isn’t often that we can say: “Introducing something new and exciting in the field of elder abuse

prevention…”

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What’s exciting is a new and improved provincial-wide voice on elder abuse issues

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ELDER ABUSE ONTARIOEAO

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Elder Abuse Ontario is dedicated to raising awareness of elder abuse and

neglect through public education, professional training, advocacy, and

service coordination.

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Is this really something new?

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We have the same 100% dedicated commitment to elder abuse prevention

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The same stable, strong, provincial-wide organization absolutely and

entirely dedicated to elder abuse issues.

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the same focused professional workforce

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And the same leadership of a strong governing Board Of Directors

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So what is really new?

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5 New elements of Elder Abuse Ontario

1.New identity2.New strategic direction3.New leadership4.New media5.New programs and learning

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• Rebranded as Elder Abuse Ontario in 2014

• New engaging logo and slogan• Relocated head office to 2

Billingham Rd Unit 306 Toronto M9B 6E1

1) New Identity:

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2) New Strategic Direction:

• Focuses on 4 major components:•#1. Cohesive voice•#2. Collaboration•#3. Access•#4. Amplify seniors’ voices

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Strategic direction #1: Cohesive voice

The Elder Abuse Ontario team now functions as a stronger and more cohesive one-voice team

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Strategic direction #2: Collaboration

EAO supports:

• All seniors in all neighborhoods

• All stakeholders from all perspectives and

• All 50 community networks across the entire province of Ontario

• including this network, the York Region’s PEACYR network.

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Strategic direction # 3: Access

•24 hr. 150 language Senior Safety Line

•Development of new methods to share information

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Strategic direction #4:Amplify seniors’ voices

•Heard more often

•Understood more clearly across all sectors of the province

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3) New Leadership:

New Executive Director, Maureen Etkin

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4) New Media:

• Launch of new user-friendly centralized EAO website •Media profile• Presence on Twitter (@elderabuseont) and Facebook (

ElderAbuseOntario)• https://twitter.com/elderabuseont • https://www.facebook.com/ElderAbuseOntario

• Online webinars and educational programs

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5) New Programs and Learning:Annually, EAO will continue to deliver:• Training sessions • To seniors, front line workers and professionals and volunteers• At conferences and health-care fairs across Ontario• Attracting highest calibre speakers, trainers and presenters • With the goal of measurable learning benefit to participants

• Teaching students: law, medical, SW, PSW, health care fields, etc

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Awareness & Education

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Programs and learning: extensive scope• Care-Legal-Financial and Social-

Community-Family perspective • Abuse, Neglect and Bullying• All senior populations• High Risk populations• Multicultural• Multi language• Diversity specific• Tribal partnerships and First Nations

• Senior Wellness & Empowerment• All stakeholders• Front line workers, professionals

and administrators• Students, volunteers• Community, agency and

Government• POA and Wills, Capacity Consent,

Independence, Health, Placement, Finances, family etc

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Programs and learning: expansion

• Funding sources for projects

• Feasibility studies and research

•Development of tools and resources

•Programs

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Programs and learning: WEAAD

June 15 is WEAAD World Elder Abuse Awareness Day

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Learning: 2015 Provincial Conference

•Exciting format •Collaborative focus• Innovative approaches •High calibre presenters• Safety. Wellness. Dignity.

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Aging Well conference

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Thank youHeather Negin, Regional Consultant EAO