layout baca vol 38 no 2 desember 2017 - lipi

81

single level analysis

82

platform system

platform

Indonesian Scientific Journal Database member

hardcopy

Library and Archive System

member

BACA: Jurnal Dokumentasi dan Informasi, 38 (2) Desember 2017, Halaman : 81-97

83

captive market

market shareawareness product attractiveness no price barrier availability

rand awareness

brand is the ability of a potential buyer to recognize or recall that a brand is a member of certain product category dari brand awareness, unaware brand, brand recognition, brand recall

top of mind brand awareness.

brand awareness

brand awareness

segmenting, targeting positioning

top of mind

Indonesian Publication Indextop of mind

Strategi Mempromosikan Informasi Hasil Penelitian … I Yati Suryati, Eduard Lukman

84

positioning

targeting positioning.

positioningpositioning

sosial, positioningpositioning positioning

positioning solutionpositioning positioning


85

target audience

category need) (primary demand)brand awareness).

(brand attitude and intention

brand purchase intention) Display

one-sided presentation), two-sided

argument


86

expertise trustworthiness likeability

trustworthiness

videodisc,website

affordable method)

competitive parity method)

objective and task method)

advertising, personal selling, direct marketing, public relation/publicity, sales promotion, internet/interactive support

personal selling


87

personal selling,direct marketing

direct marketing telemarketing, direct mail, database. Direct marketingnonpublic,

direct marketingpublic relations

sponsorship. public relations

Public relations

Public relations

sales promotion

real time. world wide web

(website)

banners, sponsorship, pop-ups/pop-under, interstitial, push technology teknologi webcasting, links.

sales promotion, personal selling public relationssocial

networking .

facebook, myspace, twitter, Instagram, linkedin

printed material. newsletter, booklet, flyer, bumper sticker,


88

support promotional product marketing

ballpoint, t-shirt,

intercept survey, focus group discussion, theater test, tracking studies.

single level analysis

purposive sampling

coding open coding, axial coding, selective coding


89

Indonesian Scientific Journal DatabaseLibrary Archive System

Tracking

civitas academica

Profiling


90

positioning

positioning statement

brandingpositioning-

positioningpositioning positioning

solution problem

brand memperkenalkan brand ini kepada

masyarakat, jadi memang promosi dengan memperkenalkan brand kepada masyarakat itu”, “promosi produk kita dikenal, tujuan kita tercapai”.

brand awareness familier brand


91

printed material, wall banner, workshop

mereka juga bisa bantu kamu mencarikan data


92

yang sesuai dan tersedia, lebih efisien waktu dan tenaga bukan?

udah nyari-nyari tapi tetap bahan yang kamu cari belum ketemu? untungnya kamu bisa minta bantuan gratis ke petugas layanan informasi PDII, tinggal email permohonan kamu saja ke [email protected] dan mereka akan bantu kamu dengan senang hati

expertise

produk knowledge

printed material

affordable method).

objective and task method

e-mailwebsite

banner open house


93

jinglemission

(brand awareness). (money

message)

measurement

personal sellingsales

promotion

public relationsevent

Memory of the World Open house

direct marketingGoes to Campus door to door

interactive marketing websitewebsite

banner, link interstitialpop up/popunder


94

printed material flyer

selling website

official corporate

tracking studies.

American Association of Advertising Agencies

bottom up,


95

incidental

meeting event

event

concern

incidental

positioningPositioning

positioning


96

Segmenting targeting

affordable methods

Advertising and Promotion, an Integrated Marketing Communication Perspective 9th Edition

International Journal of Education Advancement

International Journal of Education Advancement

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategi Pemasaran untuk Organisasi Nirlaba, Edisi Ketiga

Marketing in the Public Sector

Social Marketing; Influencing Behaviour for Good, Third Edition

Marketing Management: The Millenium Edition

Metodologi Penelitian Kualitatif

Open AccessJurnal Palimpsest

Metode Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif


97

Reference and User Service Quarterly

Qualitative Research & Evaluation Methods

Pendekatan Kualitatif untuk Penelitian Perilaku Manusia

Koran Sindo


layout baca vol 38 no 2 desember 2017 - lipi

Documents