L A Z A R O R . M A R T I N E Z

5531 West 8 Court • Hialeah, Florida 33012Phone (305) 528-9607 • Cell (305) 772-6155 • E-mail rnfl30@aol.com

OBJECTIVE

To obtain a challenging position where I can utilize my knowledge and leadership experience in general management and sales to create new business and increase sales in existing accounts.

QUALIFICATIONSI am a proven leader with vast experience at district and regional levels. Abilities in the following areas: Corporate Presentations, General management, Marketing, Broker Management, Managed Sales Teams, Promotional and Ad Scheduling including Cross Promotions & demos.

Nature’s Sun Nectars April 2013-presentGeneral Manager Responsible for P&L Set and manage all budgets for retail and warehouse Forecast all inventory Negotiate all pricing with manufacturing plants and carriers Handle the importation and logistics of product from different countries and

continents across the globe Presentations at corporate level Prepare sales and marketing strategies/cross promotions Responsible for all sales including Publix, Sedanos, Wholesalers and distributors

throughout the Southeast Supervise all sales and retail team members

Iberia World Foods Inc. / April 2010- April 2013Business Development Manager Oversee 13 million dollars in sales yearly Oversee 7 supervisors, 25 salesmen and reset team Oversee all sales and promotion schedule of entire Beverage line. Cross promotions

into different categories. Set goals and Sales strategies for the entire Beverage Line of 60 sku’s Manage sales and marketing for Publix, Winn-Dixie, Sedanos and Wal-Mart Manage and set budget for all accounts Forecast yearly inventory

Webeco Foods/General Manager October 2007- April 2010 Oversee12 Million dollars in sales yearly Manage 14 sales men and 4 supervisors Synchronize all promotions at retail for the entire state of Florida

Set and manage cost to brokers and distributors Accounts managed: Publix, Winn-Dixie, Costco, Sedanos, Wal-Mart, Anco, Quirch,

and Associated Grocers Execute trade shows in the U.S., Germany, South & Central America Forecast product inventory Manage DSD distribution center in Miami, FL

Conchita Foods, Inc./Account Manager April 2001-October 2007 Account Manager: Publix, Winn-Dixie, Albertsons, Sedanos and Wal-Mart Forecasting product movement Responsible for short dated products and fire sales Manage promotional forecast Maintain and manage sales for the state of Florida Set route distribution Oversee 500 sku’s in distribution Yearly sales exceeding $14 million dollars Supervise 3 District Managers, 20 Sales People, 10 Merchandisers, 1 set Coordinator and 3 set Merchandisers Set goals and sales strategies for all salesmen and supervisors

Iberia Foods Salesman / Reset Manager September 1996 –April 2001 Managed sales route with over 10 accounts Order / rotate product Re-sets Manage reset team Implement new items to plan-o-gram

Delta Distribution Business Owner September 1985-September 1996 Manage distribution of merchandise for ten different accounts in South Florida.

(non grocery) Opened all accounts by cold calling Maintain receivables and payables Inventory control

EDUCATION/SKILLSFederal License for Airframe and Aviation Power plantGeorge T Baker Aviation School: Aviation Power plant degree.George T Baker Aviation School: AirframeWindows Operating Systems and Microsoft Office Suite /Internet KnowledgePC 73-Publix systemTelzonWinn-Dixie system

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LANGUAGESBilingual: English/Spanish

Excellent References Available Upon Request

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