lb bbq festival recap report

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 LB BBQ Festival 2013 Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Page 1: LB BBQ Festival Recap Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

LB BBQ Festival 2013 Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Page 2: LB BBQ Festival Recap Report

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the event through print advertising.

Page 3: LB BBQ Festival Recap Report

LB BBQ Festival Campaign Recap

Banner Ad – 479K imp., 403 clicks Dedicated Email– 24,613 sent, Opens – 3,525, Clicks – 692

Newsletter Banner Ad #1 – 24.6K emails, 2,578 page views, 57 clicks Sweepstakes – page views – 1,817, 786 entries

Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Content – 756 page views • Facebook Page Views - 2,800

Online Calendar - 156 page views • Trailer - 171 page views Print Ad (3X) – 30k circ./issue, 90k readership, 500 retail/40 schools

BBQ Related Pg Views – 10,729, Clicks – 1,152

Page 4: LB BBQ Festival Recap Report

Print ad in Campus Circle (2X) #1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 5: LB BBQ Festival Recap Report

Print ad in Campus Circle #2 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 6: LB BBQ Festival Recap Report

Street Distribution 1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 7: LB BBQ Festival Recap Report

Street Distribution #2 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 8: LB BBQ Festival Recap Report

Street Distribution #3 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 9: LB BBQ Festival Recap Report

Street Distribution #4 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Page 10: LB BBQ Festival Recap Report

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 479,000. Clicks – 403.

Page 11: LB BBQ Festival Recap Report

Dedicated Email

Delivered – 24,613 Opened – 3,525

Clicks – 692

Page 12: LB BBQ Festival Recap Report

Campus Circle

Newsletter Emails – 24,591 Opens – 2,578

Total BBQ Clicks – 57

Page 13: LB BBQ Festival Recap Report

Online Calendar

Post

Page Views – 156 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 14: LB BBQ Festival Recap Report

Online Content #1

Article Posted on 7/24 Page Views – 515

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 15: LB BBQ Festival Recap Report

Online Content #2

Article Posted on 8/2 Page Views – 241

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 16: LB BBQ Festival Recap Report

Event Trailer

Page Views – 171 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 17: LB BBQ Festival Recap Report

Social Media Post Examples Facebook – 6,457 likes Twitter – 3,007 followers

Page 18: LB BBQ Festival Recap Report

Social Media Posts #2 Facebook – 6,457 likes Twitter – 3,007 followers

Page 19: LB BBQ Festival Recap Report

Social Media Posts #3 Facebook – 6,457 likes Twitter – 3,007 followers

Page 20: LB BBQ Festival Recap Report

Sweepstakes Page Views – 1,817

Entries – 786 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 21: LB BBQ Festival Recap Report

Sweepstakes - Age

Page 22: LB BBQ Festival Recap Report

Sweepstakes - Ethnicity

Page 23: LB BBQ Festival Recap Report

Sweepstakes - Gender

Page 24: LB BBQ Festival Recap Report

Sweepstakes - Status