lb lobster festival report
DESCRIPTION
Campus Circle's efforts promoting the 2012 Lobster Festival in LB.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Long Beach Lobster Festival Online, Print and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and
Dedicated Emailing were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival.
We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.
• Print Advertising Campus Circle ran a strip ad for the festival on the cover of our publication. The
issue is distributed to over 500 retail outlets and colleges in Los Angeles.
Long Beach Lobster Festival Campaign Recap
Banner Advertising - 387K impressions, 160 clicks Editorial Page – 407 Page Views • Sweepstakes – 1,398 Page Views
Dedicated Email – 27K sent, Total Opens – 3,212 to date, Total clicks – 664 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views – 3,100, Clicks – 85 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775
Calendar Listing - 809 Page Views
Total Event Related Page Views – 8,926 Total Clicks – 909
Print Ad In Campus
Circle
Readership – 90,000 Circulation – 30,000
Distribution – 500 Retail Stores +
Colleges
Campus Circle Distribution
Campus Circle Distribution
Editorial Page Views – 407
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com.
The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 388K. Clicks – 160 in 10 days.
Dedicated Email
Delivered – 26,817 Opened – 3,212
Clicks – 664
Campus Circle
Newsletter
Emails – 27K Opens – 3,100
Event Clicks – 85 Newsletter – 1X
Calendar Listing
Page Views – 809 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,182 Twitter followers: 2,775
Social Media – Twitter Page
Social Media 2 More outreach
Social Media 3 More outreach
Sweepstakes Campaign
Page Views – 1,398 Entries – 658 in 6 days
Age – 21 to 34 (41%) 35 to 65 (55%)
Gender – Female (55%) Ethnicity -
Caucasian (32%) Hispanic (21%) Asian (17%)
Sweepstakes Demo - Age
Sweepstakes Demo - Gender
Sweepstakes Demo - Ethnicity