lb lobster festival report

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Long Beach Lobster Festival Online, Print and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Campus Circle's efforts promoting the 2012 Lobster Festival in LB.

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Page 1: LB Lobster Festival Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Long Beach Lobster Festival Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Page 2: LB Lobster Festival Report

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and

Dedicated Emailing were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival.

We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran a strip ad for the festival on the cover of our publication. The

issue is distributed to over 500 retail outlets and colleges in Los Angeles.

Page 3: LB Lobster Festival Report

Long Beach Lobster Festival Campaign Recap

Banner Advertising - 387K impressions, 160 clicks Editorial Page – 407 Page Views • Sweepstakes – 1,398 Page Views

Dedicated Email – 27K sent, Total Opens – 3,212 to date, Total clicks – 664 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views – 3,100, Clicks – 85 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775

Calendar Listing - 809 Page Views

Total Event Related Page Views – 8,926 Total Clicks – 909

Page 4: LB Lobster Festival Report

Print Ad In Campus

Circle

Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Page 5: LB Lobster Festival Report

Campus Circle Distribution

Page 6: LB Lobster Festival Report

Campus Circle Distribution

Page 7: LB Lobster Festival Report

Editorial Page Views – 407

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 8: LB Lobster Festival Report

Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com.

The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 388K. Clicks – 160 in 10 days.

Page 9: LB Lobster Festival Report

Dedicated Email

Delivered – 26,817 Opened – 3,212

Clicks – 664

Page 10: LB Lobster Festival Report

Campus Circle

Newsletter

Emails – 27K Opens – 3,100

Event Clicks – 85 Newsletter – 1X

Page 11: LB Lobster Festival Report

Calendar Listing

Page Views – 809 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 12: LB Lobster Festival Report

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,182 Twitter followers: 2,775

Page 13: LB Lobster Festival Report

Social Media – Twitter Page

Page 14: LB Lobster Festival Report

Social Media 2 More outreach

Page 15: LB Lobster Festival Report

Social Media 3 More outreach

Page 16: LB Lobster Festival Report

Sweepstakes Campaign

Page Views – 1,398 Entries – 658 in 6 days

Age – 21 to 34 (41%) 35 to 65 (55%)

Gender – Female (55%) Ethnicity -

Caucasian (32%) Hispanic (21%) Asian (17%)

Page 17: LB Lobster Festival Report

Sweepstakes Demo - Age

Page 18: LB Lobster Festival Report

Sweepstakes Demo - Gender

Page 19: LB Lobster Festival Report

Sweepstakes Demo - Ethnicity