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Developing a Packaging Eco-Design Process to
Achieve Danone’s Sustainability Commitments
Benoit PIETTEPackaging Technology Manager, [email protected]
Jean-Baptiste BAYARTSustainability Consultant, [email protected]
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Deploying Ecodesign @ Danone: lessons learned
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Ecodesign
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NEED FOR SOME STRATEGIC DRIVERS
C-level
COMPANY
CONSUMERS
C-level
COMPANY
CONSUMERS
Let’s
produce
green!
We want
green!
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Let’s
produce
green!
We want
green!
« The system has reached
its limits and we are pushing
through these limits, so why
don't we stop? »
NEED FOR SOME STRATEGIC DRIVERS
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OPERATIONAL - Integrate eco-design across functions and NPD process
A stage gates process to ensure strategic thinking and rigor during project/process development
REPORT
Internal reporting tool
DESIGN
Ecodesign process
PETER Tool
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ORGANIZATIONAL – Build the culture of eco-design across your organization
MANAGERS INNOVATORS
+ Benchmarking+ Consumer insights
+ Workshops+ Business Cases
+ Hackathon+ Innovation Labs
+ Training+ Webinars + Tools+ Gamification
+ Gamification+ Community + Internal challenges+ Events
IMPLEMENTORS
EMPLOYEES
LEADERSHIP &STAKEHOLDERS
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Challenges• STRATEGIC
• Push toward mandatory improvements
• “Green” the portfolio – the demand
should be there!
• OPERATIONAL
• Make ecodesign systematic process gate
• Upgrade sustainability / LCA KPIs to make
it more accessible for non-specialist
• ORGANIZATIONAL
• Convince, convince, convince, and never
give-up!
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Which of these packaging is the most sustainable?
Car
bo
n F
oo
t P
rin
tW
ate
r Sc
arci
tyLa
nd
occ
up
atio
n
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Developing a Packaging Eco-Design Process to
Achieve Danone’s Sustainability Commitments
Benoit PIETTEPackaging Technology Manager, [email protected]
Jean-Baptiste BAYARTSustainability Consultant, [email protected]