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Get Social. Do B us ines s .

Pam Chandor | Global Director Social Business & Web ExperienceMarch 2011

Agenda

• Why Social Business?• Tenets of a Social Business• Business Successes•Technology Behind Social Business• Helping You Get There

The world is changing, and becoming more…

InstrumentedSmartphone shipments will outpace PCs by 2012

InterconnectedSocial networking accounts for 22% of all online time

IntelligentThe social data analytics opportunity will grow to 1 Zettabyte by 2011

A Social Media Revolution

74% integrating Web 2.0 with customer interaction75% integrating Web 2.0 into employee day-to-day activities 71% integrating Web 2.0 with partner/supplier interaction

Of nearly 1700 executives surveyed by McKinseyOf nearly 1700 executives surveyed by McKinseyThe world is changing

?PolicyIntegrationAdoption

Customers:are leading the conversations that define brands

Competitors:are crowd-sourcing ideas to bring new solutions to market

Employees:are using social media in all facets of their lives, including work

An organization’s business network is a system of people that is fundamentally changing from the ground

up...

Help clients turn data into information and information into insight that drives smarter business decisions

Clients can use social software to get closer to their customers, but must also transform internally, to social businesses

Need to acknowledge that complexity comes from interconnected systems – a system of systems

Collaboration Analytics Systems Thinking

...demanding a new approach

On a smarter planet, people are transforming the way they interact... and this transformation is impacting the way business is being done

95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years.

– IBM CEO Study 2010

Standout organizations are 57% more likely to allow their people to use social and collaborative tools.

– IBM CHRO Study 2010

Why Social Business matters...

Social Business

A Social Businessembraces networks of people to create business value

Engaged

Transparent

Nimble

At its core,a Social Business is:

Engaged

Connecting people – whether customers, partners or employees – as networks to drive innovation

Transparent

Removing unnecessary boundaries inside and outside the organization to allow your people and culture to

reflect your brand and your values

Nimble

Leveraging these networks to speed up business, gain real-time insight and make quicker and better

decisions

Marketing, Customer

ServiceProduct and

Service Development

Operations, Human

Resources

R&D New ideas (internal)Market testing

Email and phoneKnowledge silos

Deepen client relationships

Drive operational

effectiveness

Workforceoptimization

Shares insights to generate break-through ideas and speeds time to market

Reaches out to professional networks

'Push' marketingControl

Trusted relationshipsBrand advocacyTraditional

Business

A Social BusinessEntry Points

Available both on premises and in the cloud.

Business Success

Driving value from Social Business

To get the benefits of social business, you need:● Secure, scalable technology● Business outcomes that matter● Responsible management practices

IBM Social Business FrameworkFramework®®

IBM Social Business Toolkit APIs

IBM Value-added Modules

IBM Social Business Core Modules

Partner Value-added Modules

CommerceBusinessAnalytics

EnterpriseContent Mgmt

Social Analytics Business Process Mgmt

ApplicationIntegration

PublicSocial Networks Rich Media Social

Applications

ArchivingCompliance &

Discovery Gaming

Profiles Communities Presence, Chat& Telephony

Social Collab.Services Microblogging Meetings &

Audio/Video

Messaging &PIM

Workflow &Forms Portal

Document Management Mobile Connectors

Customer Experience Partner Collaboration OperationsSales Force Automation

Solutions

McKinseyA broad study of 3,249 executives

“…the fully networked enterprise can achieve…

● the highest levels of market share gains● increased self-reported profitability● and distributed decision making and work.”

McKinsey QuarterlyDecember 2010The Rise of a Network Enterprise

Helping you get there...

Business need. We'll look at the results that our businesses need and work backwards to create systems that deliver those results.

Social Business Framework. A practical roadmap to becoming a social business...everything from cultural transformation to governance, to technology.

Catalyze our Community. Business partner and developer tools for open, transparent and secure applications

Increase the depth our our core technologies. ● world-class predictive analytics● enterprise grade software in terms of compliance, security, governance and scale● innovation in mobility● Unified Communications and the flexibility of Cloud and hybrid deployment