ldh marketing charity brochure

www.ldhmarketing.co.uk

My experience

ContactIdeas tosolutions

Services

Helping youto improveoutcomesand impact

WelcomeMarketing, communicationsand events support for

Charitiesand the voluntary sector

Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact


Welcome

Life is tough for the voluntary sectorat the moment but my experience hasincluded working in manyorganisations that were strugglingand helping to turn them around,including a national charity.

I offer all round marketing,communications, events and businesssupport to small- and medium-sizedcharities. My aim is to offer cost-effective solutions that save youmoney responsibly and supportyour profile raising and fundraising.

I have worked in the private sector,central government, education sectorand most recently in the voluntarysector as a director in a small group

of national charities, and am also avolunteer/committee member for asmall local charity.

Whether you need strategic help, adiscrete project, or part-time orinterim staffing support, my servicesare very flexible and I have a widerange of skills to support you.

Contact me to discuss your needsfurther and for a quotation.

Kind regards

Leigh HortonBA(Hons) DEMM DipM ACIM DipDM MIDM

I ve been a director of asmall group of nationalcharities where I helpedthem increase fundraisingand reduce costs

The good news is that a lotof communications mediaare now cheaper than ever before.Many are even free

All round marketing,communications, events andbusiness support



Services summary Delivering practical solutions

Practical solutionsI have a wide range of practical andcreative skills to deliver your project.See my website for more samples ofmy work: www.ldhmarketing.co.uk.Even if you only need a very discretesmall project please do not hesitateto contact me for a quotation.

Services offered> Strategy and planning

> Blogs and project websites

> E-brochures

> Writing, editorial andproofreading

> Presentations

> Screenshows

> Microsoft Office templates

> Graphics and photo-editing

> PR and comms support

> Event support

> Business support

> Training and support

E -brochures are easier touse than standard pdfs.Very touchscreen friendly, theywork like a small offlinewebsite, and can be used aspresentation slides withoutneeding PowerPoint.

Theyre ideal for fundraisingpacks, newsletters, staffhandbooks, policy documents,reports, and great for events



Marketing and communications,fundraising, and policy andcampaign work very much go handin hand or in a smaller charitymay all be done by the same person!

I can provide support across allareas. Ive given some examples onthis page and the next page, but ifyou have a project not listed herethat youd like to discuss, please docontact me.

Raising profile, raising income (Page 1)

E-publishing Web and socialmedia

Managementand training

Marketing and communications

> E-brochures for eg:

service offering

press packs

outcomes/impact reports

> PowerPointpresentations andscreenshows

> Infographics

> Branding support

> Office templates

> Editorial housestyleguide

> Writing, editing,proofreadingsupport

> Web content> Web graphics> Blogs/ entry

websites> Social media

support

> Communicationstraining andworkshops

Event and PRsupport> PR support> Event support> PR risk

assessment



Raising profile, raising income (Page 2)

E-publishing Web and social media Event and PRsupport

Fundraising

> E-brochures for eg: legacy and in-memoriam

packs

fundraising appeals

events

supporter newsletters

> Writing, editing, proofreading

> Supporter andfundraising blogs

> Web content> Web graphics> Infographics

> Event support

Policy, campaigning and research

> Campaign packs> Public policy documents> Policy briefings> Research reports> Infographics> Writing, editing, proofreading

> Simple web surveys> Campaign blogs

> Support for policy/research consultation

events

launch events



Marketing andcommunications skills arealso important in how acharity promotes itself toprospective staff,volunteers and trustees.

There is a strong emphasisnow on how charities runthemselves. Operatingefficiently and savingmoney are not just vital to

keep overheads down, lowoperating costs canmotivate donors to givemore, creating a virtuouscircle.

How well you aresucceeding needs to becommunicated to funders,donors and otherstakeholders as well as tostaff and volunteers.

Supporting staff, supporting governance

E-publishing Web and socialmedia

Event and PRsupport

Management andtraining

HR, volunteers and governance> Policy documents> Staff handbooks> E-newsletters> Volunteer packs> Staff, volunteer,

trustee recruitmentsupport: ads artwork e-brochures induction

materials

> Small intranet andfile sharingsolutions

> Simple websurveys and forms

> Support for staff/internalcommunications/staff developmentevents

> In-house trainingand workshops

> Training materials> Support for office

moves, eg staffcommunications,simple floorplans

> 'Mystery shopping

Finance and management> Budget

spreadsheets> Management

accounting reportsand presentations

> Financial reports

> Web graphs

> Web graphics

> Support withtenders

> Developing KPIsand dashboards



How my experience can help you

I offer all roundmarketing,communications, eventsand business support tocharities and voluntaryorganisations, socialenterprises and othersectors.

My aim is to offer practical,cost-effective solutions thatsave you money responsibly and supportyour profile raising andfundraising

Wide ranging knowledgeand skillsMy career in marketing,communications and eventmanagement has included:> very hands-on roles with tiny

budgets> high profile campaigns in the

national media> successful turn-round roles and

strategic positions up to Directorlevel in the voluntary sector.

Well qualifiedAs well as postgraduate levelqualifications in marketing I alsohave a languages degree, CELTA andPTLLS teaching qualifications, andCertificates in AdministrativeManagement and Business Planning.

Experience from all sectorsI can bring experience gained fromworking in all sectors. To me allsectors can learn from each otherand there has never been a timewhen it has been so important forcross-sector co-operation andunderstanding.

Previous employers include:

> Great Universal Stores CatalogueOrder Ltd

> Central Office of Information(COI) working on projects for DFEand The Welsh Office

> South Thames College/Wandsworth Adult College

> UNL/London MetropolitanUniversity

> Southgate College

> St Georges, University of London> Ofsted> QCDA> Teacher Support Network group

of charities> Carefree Kids (volunteer)

Whether youre at the ideas stage,need some strategic help, or have aspecific task or project you just wantto get moving with, contact me todiscuss.

As a freelancer I can offer very cost-effective solutions and every projectwill start with an agreed specificationand quotation so there are nosurprises later.

Contact me now to discuss yourproject, ideas or problem.



Contact details

E: [email protected](Email is the easiest wayto contact me)

T: 020 8989 1368

Skype: LDHMarketing


Contact me How can I help you? Lets talk

Facebook page LDH Marketing

Google+ Pagewww.gplus.to/LDHMarketing

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LinkedIn: Ldhorton LDH Marketing

Cost-effective communications

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Business Education Charities

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Leytonstone online presencewww.leytonstonetoday.net

I created a community website for my local areaLeytonstone Today in 2011. If you are based in, ormainly operating in, Leytonstone ask me aboutadditional promotional opportunities.

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ldh marketing charity brochure

Documents

income page

communications ebrochures

examples onthis page

governance experience

supportyour profile

adiscrete project

discretesmall project

ukservices summary