le groupe maurice’s magazine june 2019 #3 · 25 did you know? 26 brand our ringing the past26 b...

C O N N E C T I O N

J U N E 2019 | # 3L E G R O U P E M AU R I C E ’S MAGAZINE

04 Editorial

4 Editorial

06 Under Construction

6 Thoughtful Design 12 Vast 14 Elogia

18 Your Residence Life

18 Théia Mobile App 22 Advice: Video Games 25 Did You Know?

26 Our Brand

26 Bringing the Past to Life 30 Names of our Residences

44 The Latest News

44 Awards and Distinctions 46 Spotlight 49 Chef’s Recipe 50 Send us Your Questions!

Table of content

06Thoughtful

Design

18Théia

34 Forming a Whole

36 A Social Conscience 40 Partnerships 42 Luc Maurice Foundation

Special SectionCOMMUNITYINVOLVEMENTAT LE GROUPE MAURICE

34Forminga Whole

THE INNOVATOR 3LEGROUPEMAURICE.COM

CONNECTION

These days, what naturally comes to mind is online connection,

the linking up of two machines that lets users come into contact

with one another, or access a wealth of information. But it

hasn’t always been that way: connection used to be more

organic, more concrete, less technology-driven and link two

living beings or objects. But what about the connection—often

hard to pinpoint or put into words, but nevertheless very real—

between people or elements?

Since connecting is the action of bringing together one or more

people or things through a close relationship, and given that

this principle is the bedrock on which Le Groupe Maurice was

founded, we’ve decided to explore the facets that—now more

than ever—connect us with one another.

I believe that there are two important dates in our lives: the day we’re born and the day we understand our purpose in life. I made it my mission to build quality retirement residences when my grandparents had to go into a home and I realized that the residences available at the time were not suitable for these two people whom I deeply loved, nor many other Quebec seniors. Also, having been exposed to social injustice and the impacts of a precarious financial situation from a young age, I felt driven to one day create jobs. I believe I was put on Earth for that reason: to combine my love of seniors and my deep desire to help people, to feel useful.

Each of us is an integral part of an ecosystem in which everyone is interconnected, whether on a small scale, within a family, or on a large scale, within our local and global community. Think of it as a human body. If one organ starts to fail, the others will be affected. They are all interdependent. That’s why small, sometimes simple actions, even by a single person, can have huge ripple effects on an entire population.

I strongly believe that we can all make a difference in the lives of others and it starts with our family, friends and neighbours. Our residences’ community outreach is incredibly important to me because no business can survive, let alone thrive, without the support of the people around it. I don’t want Le Groupe Maurice to impose itself on others, but to get involved in the regions where it has residences so that everyone can benefit. If I want to continue the mission I set for myself all those years ago, contributing to the health of these communities is not only important, it’s paramount.

I hope to always meet the expectations of those I feel such affection toward, the elderly. I hope that together, we can stay united, to help one another achieve a common goal: collective well-being. There are no disadvantages to standing together, only advantages. Because, in the end, we all want to feel surrounded, connected, happy.

A W O R D F R O M L U C M A U R I C E

WE

ARE

ALL

CONNECTED

THE INNOVATOR 4 THE INNOVATOR 5LEGROUPEMAURICE.COM

Thoughtful Design refers to a product that has been tailored to meet the needs of a specific clientele. For Le Groupe Maurice, this type of design is a vital component in the construction of its residences, to fulfil the wishes of today’s, and tomorrow’s seniors. Since the current reality for seniors is entirely different than what it was in previous generations and what it will become in future ones, the company’s objective is to create an environment that is both beautiful and useful.

THOUGHTFUL DESIGN Thoughtful design refers to an object, an item of clothing, a piece of furniture or even a building that has been created with its user’s needs in mind, rather than simply how it looks. This may seem obvious, but not all designers and manufacturers apply this notion when creating a new product.

It takes several people to design a new product: inventors, engineers, architects, designers, art directors, builders… Many ideas are proposed, depending on whether the intent is to create a completely new product or to redesign an existing one. Also, new products are usually created to meet a demand. However, driven by the desire to stand out, some of the people involved ignore an important consideration: the customer. No matter how aesthetically pleasing they are, many objects are not very thoughtfully designed and do not properly meet their target customers’ needs.

For example, while it may be attractive, a family vehicle isn’t thoughtfully designed if the trunk can’t hold the entire family’s luggage. An apron is not well designed if the fabric stains easily. A women’s washroom at the mall is not thoughtfully designed if customers have to wait in line to get in.

Along the same lines, a seniors’ residence will not meet the users’ expectations if it’s not located near stores and services, or if the furniture, floors and lighting are not adapted to ageing people’s reality, even if the architecture is stunning. Le Groupe Maurice challenges itself to find new ways to combine beauty and usefulness in every residence.

LISTEN.THINK.DESIGN.The art of Thoughtful Design.


LE GROUPE MAURICE’S TAKE ON THOUGHTFUL DESIGNFrom the outset, Le Groupe Maurice has sought to adapt each project to its main users: Quebec retirees. Using thoughtful design in its residential complexes has become second nature. Interestingly, combining beauty and thoughtful design is one of the things that helped the company stand out from its competitors over the years.

“Some residences are more original and distinctive in terms of design,” says Rita Kataroyan, Le Groupe Maurice’s vice-president Marketing and Sales. “Our residential complexes aren’t designed to win architectural awards. We’re pleased if they do, of course, but it’s not our main goal. Our primary aim is to create living spaces that meet the needs, desires and ambitions of Quebec seniors.”

THOUGHTFUL DESIGN IN THE RESIDENCES The best example of thoughtful design in the company’s different projects is the residences’ proximity to stores and services.

“We’ve taken this into consideration right from the start,” says Nabil Jurdak, Le Groupe Maurice’s director project management & development. “We’ve even redefined the concept of “nearby businesses” because in the last few years, we’ve decided to add stores and services directly in the residences when the neighbourhood doesn’t have everything residents need.”

This is taking thoughtful design to the extreme. While adding businesses to the buildings makes the residence development process more complex, Le Groupe Maurice is convinced that it’s a vital service to offer. It meets an important need. Residents can access a grocery store, pharmacy or

“Our residential complexes aren’t designed to win architectural awards. We’re pleased if they do, of course, but it’s not our main goal. Our primary aim is to create living spaces that meet the needs, desires and ambitions

of Quebec seniors.”RITA KATAROYAN – VICE PRESIDENT, MARKETING AND SALES

RESIDENCEVAST

L’INITIAL, GATINEAU.INTEGRATED GROCERY FLOORPLAN

GROCERY

RESIDENCE


fact, we started adding a second bathroom to our apartments, as a result of this process.”

At Le Groupe Maurice, thoughtful design is a combination of an idea, a drive to innovate and consideration of the users’ desires.

“It’s a mistake to think that if you meet your clients’ basic needs, like comfort and safety, they’ll automatically be happy,” adds Rita Kataroyan. “It’s not cause and effect. Having one’s basic needs met is a necessity—a right, even. It’s the little details, added specifically with the user in mind, that make all the difference. We innovate to create a sense of wonder. And I believe that we’re succeeding!”

DIGNITY ABOVE ALL Le Groupe Maurice believes that thoughtful design should be everywhere, to help people live as best they can, regardless of their age, nationality or role in society. Thoughtful design makes people feel important, respected and seen. It makes them happier. Some say that dignity in design is what justice is to law and health to medicine.

At Le Groupe Maurice, incorporating thoughtful design is the best way to show seniors respect. Building residential complexes that meet all their expectations and aspirations is one of the ways we give them the place they deserve in society.

restaurant without leaving the building, which they greatly appreciate, especially in winter.

A second example of Le Groupe Maurice’s thoughtful design involves building indoor gardens in the midst of the residence’s common areas and installing an abundance of windows. It has been proven that periods of extreme cold keep elderly people indoors, leading to inactivity, which can deteriorate their physical or mental health. If you add to that a lack of natural light and connection with nature, winter is often a difficult time for seniors. Thanks to magnificent green spaces and ever-present light, our residents can spend time “in nature” no matter how bad the weather is outside.

It’s this same desire to meet its residents’ needs that pushed the company to create small beaches with light therapy systems near the residences’ pools. Mimicking the light and heat from the sun, the lamps help counter seasonal depression and ease arthritis and rheumatism symptoms, issues commonly faced by the elderly. We also make our hallways wide enough so that residents with reduced mobility can “stroll” with ease. The floors

in the common areas are all on one level and are anti-slip and non-reflective. The furniture is chosen for its stability, comfortable height, antibacterial fabrics… and style! In short, there are many ways we apply thoughtful design in our residences.

INNOVATION AT LE GROUPE MAURICETo create a thoughtfully designed product, it’s important to understand what the customer needs. And to do that, you have to listen to what they’re saying.

“We listen carefully to the comments shared by our clients,” says Louis Desjardins, Le Groupe Maurice’s Director of Sales. “When several people state a similar desire, we systematically mention it to the development and construction department so the team can analyze it. Sometimes, it leads to improvements in future construction projects. In

VAST, SAINTE-JULIE.WATERFALL IN THE GARDEN.

PARTNERSHIPCOMMUNAUTO

SEVÄ, CANDIAC.INDOOR SWIMMING POOL & BEACH.

THE INNOVATOR 11LEGROUPEMAURICE.COMTHE INNOVATOR 10

For details, floor plans and views, visit ResidenceVast.com.

VAST, the new residence by Le Groupe Maurice that is currently under construction in Sainte-Julie, will offer 358 bright and spacious rental service apartments and 20 care units spread out over 10 floors. Besides the splendid view of Mont Saint-Bruno and Mont Saint-Hilaire, the residential complex will provide residents with a modern and welcoming interior design, an outdoor garden with a magnificent waterfall and close proximity to shops and services. Scheduled to open in November 2020, the residence is in high demand with 100 units already rented!

VAST: OPENING SOON IN SAINTE-JULIE !


EVEN MORE ELOGIA TO LOVE!

It has now been over a decade since Le Groupe Maurice began construction of its flagship Elogia residence on Sherbrooke Street in Montreal. Work has now begun on expanding the residence with the addition of a second, 12-story building. Soon there will be even

more of the Elogia residence to love!INNOVATION AT ELOGIA The development of Elogia was a turning point in Le Groupe Maurice’s history for several reasons. At the time of its construction, Elogia was the company’s first project in a fully urban setting, its first high-rise building (12 floors), one of the first residences to house more than 50 care units and the first residential complex with a rooftop terrace offering magnificent views of downtown.

While innovation was a focus of Elogia’s development, the residence’s mission was the same as all other Le Groupe Maurice projects: to meet the needs of seniors. Elogia was designed to meet the aspirations of seniors from Montreal’s

THE INNOVATOR 14 LEGROUPEMAURICE.COM THE INNOVATOR 15

East End, who wanted to continue living in the neighbourhood they know and love–a place where they feel at home.

“This major revamp embodies our commitment to offering exciting, safe and contemporary living environments,” said Luc Maurice, President of Le Groupe Maurice. “Over the past 20 years, we’ve acquired unique expertise in developing the right product for the right people, at the right time and place, and upgrading the product to keep up with our clientele’s evolving needs.”

«This major revamp embodies our commitment to offering exciting, safe and contemporary living environments. Over the

past 20 years, we’ve acquired unique expertise in developing the right product for the right people, at the right time and

place, and upgrading the product to keep up with our clientele’s evolving needs.”

LUC MAURICE - PRESIDENT

MORE SPACEElogia’s success proved that Le Groupe Maurice had the right approach. Local seniors eagerly awaited the residence’s completion. Ten years later, the company decided to take the experience even further, and the view from the corner of Sherbrooke St. East and De L’Assomption Boulevard will soon change with the expansion and renovation of Elogia. A brand new 300-unit building will be connected to the existing tower through common areas at garden level. Total common areas will increase threefold as a result, and the building will also house shops and services. Already a neighbourhood landmark, Elogia will double its housing capacity with the addition of new rental apartments as well as condos. The condos will offer local seniors the opportunity to benefit from the many advantages of living in a residence while remaining home owners.

MORE FUN AND OPPORTUNITIES FOR SOCIALIZATIONResidents will have the chance to enjoy fine weather on two rooftop terraces with swings, exercise equipment and games. The renovation will also add new bowling lanes, billiard tables, indoor lawn bowling and shuffleboard areas and a superb 90-seat amphitheatre. The swimming pool will be relocated and expanded, and a spa, sauna and beach featuring light therapy will enable Elogia’s residents to stay warm through the cold winter. The fitness room, recreation room and worship area will also be expanded or relocated.

GREATER CONVENIENCEThe revamped version of Elogia will also house a grocery store that will be accessible from both inside and outdoors. The dining room will be relocated and expanded, and two large private dining areas will be added. The pharmacy will also get a complete overhaul.

DATES TO KEEP IN MINDConstruction of the new building began a few months ago and is expected to continue until 2021. A new sales and rental office will open its doors at the residence in August of this year for those wishing to reserve a unit in the new building. When the expansion work is completed, Elogia will undoubtedly be one of Le Groupe Maurice’s most spectacular residences.

BEAUTIFUL VIEW,12TH FLOOR, ELOGIA

Le Groupe Maurice’s marketing team took advantage of Elogia’s

expansion to revamp the residence’s logo. It now consists of two “e”s joined together by a horizontal line representing the shared common areas that will

unite both of the residence’s buildings.

A

N E WI M A G E


THE THÉIA MOBILE APP: THE LATEST INFO

AT YOUR FINGERTIPS!A NEW ERA OF COMMUNICATIONFor several decades now, we have witnessed the transition from an industrial society to a knowledge-based one. Communications systems are constantly being reinvented. A new era of communication is emerging, driven, among other things, by social media and intelligent devices like smartphones. These tools create interactive spaces that enable people to play an active role in their changing world. And seniors are no exception to the trend! At Le Groupe Maurice, this is evidenced by the THÉIA terminals and new mobile app. The THÉIA app complements the now-familiar digital terminals and makes it even easier to share information about daily life at the residences and Le Groupe Maurice in general with current and future residents, as well as their families and friends.

CONNECTED SENIORSIn Quebec, 80% of people aged 65 and older have an Internet connection, 60% go online daily and 82% own at least one device that can connect to the web. These statistics prove that the new technologies aren’t reserved for younger generations. Seniors are

using tablets, cell phones and computers on a daily basis, and this trend shows signs of growth. Three out of four connected seniors say that these devices help them feel safer, socialize more and plan their travel. They now expect to have access to the latest technological tools, and the THÉIA mobile app was created to meet this growing need among an increasingly connected cohort of seniors.

THE THÉIA MOBILE APPThanks to the THÉIA app, all the information available through the THÉIA terminals (located in common areas at all Le Groupe Maurice residences) is now accessible via smartphones and other intelligent devices. The app also acts as a virtual gateway that gives the public access to practical information about each residence from anywhere, at any time. The app’s content includes activity schedules, daily menus, important notifications, photos and the latest news about Le Groupe Maurice. Getting all the latest information about daily life in the residences is now as easy as reaching into your pocket or purse and opening the app!

DOWNLOAD THE THÉIA MOBILE APP TODAY!

IF YOU’RE AN IPAD OR IPHONE USER, GET IT FROM THE APP STORE.

FOR ALL OTHER DEVICES, GO TO GOOGLE PLAY.

From letters to bulletin boards, emails, internal TV channels and the THÉIA interactive terminals, Le Groupe Maurice is always on the lookout for best practices and new methods of communicating effectively with its clients. Recently, the

company launched its latest communications tool: the THÉIA mobile app!


“We’re the only ones in the industry to offer such a communication tool, whose main objective is to keep our clients informed,” says Julie Crevier, Director of Communications at Le Groupe Maurice. “Users of the app will see a news feed that updates in real time, a bit like on Facebook. It provides them with constant access to the latest and most relevant information, no matter where they are.”

FAST, EFFECTIVE AND ENVIRONMENTALLY FRIENDLYThe THÉIA mobile app complements existing communication channels at the residences, including traditional ones like paper. The old methods aren’t going away, but they will increasingly be used in tandem with the new communication tools.“There’s always a delay when it comes to sharing

COMMUNICATION IS THE PRIORITYAnd we’re just getting started! Le Groupe Maurice intends to continue innovating and creating new solutions to maintain smooth, transparent, and people-centred channels of communication with residents and their friends and families. “Like any good mobile app, THÉIA will evolve over time to incorporate even more information and features for users,” says Julie Crevier.“For example, a future update might include a list of local businesses, or the names and contact information of all the residence’s department heads. We might also add a personal section where each resident can view their tenancy information or bills, as well as a comments section. The app offers a multitude of possibilities. It’s the start of an exciting adventure!” Making communication at Le Groupe Maurice even more interactive and accessible will help cement the strong bond that already exists

information through traditional communication tools. We really wanted a way to deliver the latest news to residents more quickly and effectively,” Julie Crevier explains. “Changes to activity schedules and important pieces of information are now relayed instantly, with the added bonus that they don’t require huge amounts of paper.”

between the company and its clients. This app is just the latest effort at fostering a deep sense of trust in Le Groupe Maurice among current and future residents and their families. It delivers on the company’s long-standing commitment to creating living environments that meet the evolving needs of Quebec’s seniors.

“Like any good mobile app, THÉIA will evolve over time to incorporate even more information and features for users.

The app offers a multitude of possibilities. It’s the start of an exciting adventure!”

JULIE CREVIER

DIRECTOR OF COMMUNICATIONS

Time change Share photos

Message from Luc Maurice

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CAN VIDEO GAMES improve cognitive health?

A team led by Sylvie Belleville* from the IUGM Research Centre has spent the last few years investigating the role of video games in cognitive health. At a symposium held in early 2019 at Le Groupe Maurice conference hall, the IUGM Research Centre’s Amphitheatre, Sylvie Belleville presented the latest results of her team’s research.

BY MICHÈLE SIROIS, HOST OF ÈRE LIBRE ON MAtv’S

AND RESEARCHER AT INSTITUT UNIVERSITAIRE DE

GÉRIATRIE DE MONTRÉAL (IUGM)

VIDEO GAMES AS AN EXERCISE FOR THE BRAINAccording to the researcher, many people report that their memory, concentration and attention become less robust as they age. This is not normally a cause for concern, as it reflects a natural process in the human brain: namely, the diminishing of white matter over the course of a lifetime. White matter is the structure responsible for connections between neurons. This explains why the transmission of information to the brain slows down with age, and why it often takes more time and effort to come up with an answer to a question. It’s also important to note, however, that leaving one’s intellectual “comfort zone” is one of the ways we can train or exercise our brain. Doing so, results in the creation of new neural networks and helps keep the brain sharp during ageing. In fact, intellectually stimulating activities may reduce the risk of developing Alzheimer’s disease by 60%.

INTELLECTUAL STIMULATIONNowadays, there are several known strategies for exercising and stretching the “muscles” of the brain. Reading about a range of different topics (especially those you’re unfamiliar with), writing a summary of a book, exhibition or conference, staying socially active and learning a new language are just a few examples.

But what about playing video games? Could gaming also be an effective brain exercise method? While video games are primarily developed with entertainment in mind, Sylvie Belleville’s team of researchers decided to study the potential impact of video games on players’ memory and attention.

CHOOSING THE RIGHT FORM OF TRAININGTo test their theory, the research team assembled a large cohort of seniors aged 65 and older. For

six months, these seniors played Super Mario 64, a video game in which players explore a rich and varied virtual universe, memorize paths and complete missions. By running specific tests, the researchers were able to determine that the players’ memories had indeed improved. Using magnetic resonance imaging (MRI), they even found that the size of the players’ hippocampus—an area of the brain involved in memory—had grown.

It would seem that the exploration aspect of video games could have beneficial impacts on cognitive ability. However, games that provided players with navigational assistance (GPS) to help them easily find their way in the virtual world seemed to provide no positive impact on the brain. Some games could even have a negative effect on certain brain functions.

The second video game tested by the research team was Crazy Taxi. In this game, the player is a taxi driver in a fictional city. Players must respond quickly to various types of unpredictable stimuli (mainly in the form of directions) and drive the taxi to the correct location. After playing the game, individuals who presented slight cognitive impairment showed an improvement in attention. However, no impact on memory was found.

A PROMISING FUTUREThe new data on the health impact of video games will undoubtedly influence game developers in

* Sylvie Belleville, Ph.D., neuropsychologist, researcher, scientific director at Institut Universitaire de Gériatrie de Montréal (IUGM) and professor in the Department of Psychology at the University of Montreal.

IMAGE FROM THE GAME CRAZY TAXI


DID YOU KNOW?DID YOU KNOW?DID YOU KNOW?

111111111111111111111111111111111111111111111111111

*Source: Enquête NETendances 2018, an initiative by CEFRIO (Centre facilitant la recherche et l’innovation dans les organisations), in collaboration with BIP. **Source: Institut de la statistique du

Québec, Enquête québécoise sur l’accès des ménages à Internet, 2016. ***Source: CMHC 2017 Seniors’ Housing Report. † Source: Statistics Canada

***

†

of seniors 75+CHOOSE TO LIVE IN A SENIORS’RESIDENCECOMPARED TO 9.1% IN THE REST OF CANADA

WAS ACTIVE INTHE LABOUR MARKET IN 2015

out15 231†

/year/seniorAVERAGE TIME SPENT EACH

YEAR VOLUNTEERING SENIORS DONATE THE LARGEST NUMBER

OF HOURS, ALL AGES COMBINED

8%1

OF CONNECTEDSENIORS SENDOR RECEIVE EMAILS

84%

hrs

HAVE A TABLET

50%Over

*

**

of

Quebeckers 65 and older enjoy being connected,both online and with their fellow humans.

Here are a few statistics to prove it!

WERE CONNECTEDTO THE INTERNETIN 2018

*80%

DID YOU KNOW?DID YOU KNOW?DID YOU KNOW?

111111111111111111111111111111111111111111111111111

*Source: Enquête NETendances 2018, an initiative by CEFRIO (Centre facilitant la recherche et l’innovation dans les organisations), in collaboration with BIP. **Source: Institut de la statistique du

Québec, Enquête québécoise sur l’accès des ménages à Internet, 2016. ***Source: CMHC 2017 Seniors’ Housing Report. † Source: Statistics Canada

***

†

of seniors 75+CHOOSE TO LIVE IN A SENIORS’RESIDENCECOMPARED TO 9.1% IN THE REST OF CANADA

WAS ACTIVE INTHE LABOUR MARKET IN 2015

out15 231†

/year/seniorAVERAGE TIME SPENT EACH

YEAR VOLUNTEERING SENIORS DONATE THE LARGEST NUMBER

OF HOURS, ALL AGES COMBINED

8%1

OF CONNECTEDSENIORS SENDOR RECEIVE EMAILS

84%

hrs

HAVE A TABLET

50%Over

*

**

of

Quebeckers 65 and older enjoy being connected,both online and with their fellow humans.

Here are a few statistics to prove it!

WERE CONNECTEDTO THE INTERNETIN 2018

*80%

To reap the positive effects of gaming, it’s important to know which games to choose. Games with the potential to improve memory should contain the following elements:

• The ability for the player to create a mental image of their virtual environment• Spatial exploration activities• Exploring rich and varied environments • Solving visual puzzles • The use of various skills besides reacting to stimuli • The absence of navigational assistance (GPS)

If the goal is to improve attention, the game should include:

• Searching for items in a visual field• Fast reaction times• Prompt and unpredictable stimuli

IMPROVINGMEMORY AND ATTENTION

the future. With the purpose of gaming no longer restricted to entertainment, researchers and the gaming industry will be increasingly called upon to collaborate. This will lead to a more diverse and tailored selection of video games aimed at improving cognitive abilities. In the meantime, the scientific community remains cautious and warns that the impacts of video games on the brain must be better understood, especially among individuals who spend excessive amounts of time gaming.

It is known that people who regularly participate in social activities have a 40% lower risk of cognitive impairment. This raises the question of whether intellectual stimulation from technology could ever truly replace all the health benefits of real human contact. This is an issue that deserves serious study.

GAMES TESTED BY THE RESEARCHERS

MEMORY: Super Mario 64, Tetris, Banjo-Kazooie and Rise of the Tomb Raider ATTENTION: Borderlands 2, Crazy Taxi and Call of Duty

IMAGE FROM THE GAME

TETRIS

IMAGE FROM THE GAME

SUPER MARIO 64

Text adapted from: legroupemaurice.com/nouvelles/jeux-video

THE INNOVATOR 24 LEGROUPEMAURICE.COM THE INNOVATOR 25

BRINGING THE PAST TO LIFEIn early 2019, Le Groupe Maurice launched a new advertising campaign honouring seniors and the important role they play in our everyday lives. Here’s a look at what inspired the creative team behind this wonderful production!


historical footage over scenes from modern-day life,” explains Guy Paolaggi, Le Groupe Maurice’s Creative Director. “We wanted to create a parallel between the past and the present and intertwine two different eras. Music was also part of the narrative: it begins with sounds reminiscent of the 1970s and ends with a more modern, electronic touch.”

A MODERN TOUCH Le Groupe Maurice’s creative team is especially proud of the way it managed to perfectly balance three elements that are essential to any advertising

HONOURING SENIORSIn recent years, one of Le Groupe Maurice’s missions has been to highlight the valuable role Quebec seniors play in our society. Besides guiding Le Groupe Maurice’s business decisions, this commitment has been reflected in the company’s various communication initiatives, including advertising. The aim of this new campaign was to bring more attention to the value of seniors and the important ways in which their contributions improve our quality of life on a daily basis. It was meant to remind seniors that Le Groupe Maurice recognizes what they’ve given and still give the community and wants to empower them to continue pursuing their projects, activities and dreams.

“We always strive to reach as many people as possible with our communication campaigns, as sooner or later everyone is impacted by the ageing of the population,” says Rita Kataroyan, Vice-President, Marekting and Sales at Le Groupe Maurice. “To raise public awareness of our cause, we need to maximize our visibility. With loneliness a growing problem, we believe that honouring seniors by focusing on the ways they contribute to our daily lives is an essential step,” she concludes.

PASSING ON WISDOMThe advertising campaign illustrates the transmission of wisdom and values from generation to generation, showing a more qualified and experienced senior helping a member of the younger generation. The two protagonists in each scene are portrayed as equals, but the focus is intentionally a little more on the elderly family member’s role in transmitting knowledge to a loved one.

“Conveying the message that the past is our guide to the future was a challenge. That’s why we decided to superimpose projections of

product: a strong message, the effective use of technique and the choice of medium to convey the message. Thanks to a well-crafted concept, modern film technology and the use of television and print media (not radio, though, as it would not have done the message justice), they succeeded in bringing the past to life.

“This modern vision and this drive to innovate, be daring and think differently are what enable Le Groupe Maurice to break through any preconceived notions the public may have of a company that works with seniors,” Rita Kataroyan adds. “Ultimately, the desire to dispel myths about the elderly is what drives us to constantly excel,” she concludes.

COMMERCIAL SHOOT - HOCKEYNOVEMBER 23, 2018, VAUDREUIL-DORION

COMMERCIAL SHOOT - LINEWORKERNOVEMBER 22, 2018, REPENTIGNY

“Conveying the message that the past is our guide to the future was a challenge. That’s why we decided to superimpose projections of historical

footage over scenes from modern-day life.”GUY PAOLAGGI – LE GROUPE MAURICE’S CREATIVE DIRECTOR


THE SECRETS BEHIND THE NAMES OF

OUR RESIDENCESREVEALED!

The name of this residential complex is a stylized and condensed version of the French word éclat, which means radiance or brightness. It gives the residence a trendy and contemporary aura and embodies a brand name, a lifestyle and an attitude characterized by freedom, originality and excellence. The logo is inspired by the layout of the residence’s lounges with their hexagonal light fixtures and wall textures formed by horizontal lines. Its design also represents the “e” in the residence’s name.

Derived from the word “boréal,” this name symbolizes the residence’s northern geographic location as the most northerly of all Le Groupe Maurice residences on Montreal’s North Shore. It also evokes nature and open spaces and pays tribute to the splendid views of the region from the residence’s panoramic lounge. The logo portrays the letter “b” in a sleek, modern design, alluding to the contemporary style of BORÉA‘s architecture and decor.

This name reflects the many advantages offered by this residence—ideally situated in the famous Quartier DIX30 lifestyle retail centre—such as the large selection of shops, services and leisure activities. It also captures the idea that one can stay active and live in an exciting place, even in retirement. The logo, containing several superimposed colours, represents the diversity of services and activities available both at the residence and in the surrounding area. The warm colour palette chosen for the logo’s design reflects the friendly and comfortable lifestyle offered at L’AVANTAGE.

The name CALÉO is inspired by the Latin word for “warm,” a simple and elegant way of depicting the residence’s warm and welcoming environment. The “C” in CALÉO’s logo is blended with a floral motif, to capture the residence’s harmony with its natural setting.

Opened in: 2017

Opened in: 2016

Opened in: 2011

Opened in: 2018

MARGO, iVVi, SEVÄ, LE FÉLIX, LES JARDINS MILLEN, etc.: have you ever wondered why our residences are named the way they are? When choosing a name, the creative team draws inspiration from different aspects of the future residential complex, including its location, the history of the neighbourhood, the building’s architecture and the region’s defining characteristics. Every detail is carefully weighed to come up with an elegant name that future residents and the surrounding community will love. Here we’ve provided brief descriptions of the names of a dozen Le Groupe Maurice residences.

Enjoy!

Q U E B EC C I T Y

B L A I N V I L L E

B R O S SA R D

B O U C H E RV I L L E


ELOGIA, inspired by the word “éloge” meaning praise or acclaim, is truly an ode to retirement. The name evokes success and greatness, an appropriate choice given the residence’s majestic 12-storey structure and its proximity to Montréal’s Olympic Park. The name is actually a blend of “éloge” with the word “logis,” meaning home or dwelling. To mark Phase 2 of ELOGIA’s construction, the residence’s logo has been modified. It now consists of two stylized “e”s joined together by a horizontal line. This represents the two buildings that make up the residence, which will soon be connected by shared common areas.

LE CAVALIER (meaning cavalryman or horseman) was chosen due to the residence’s horseshoe shape. A veritable lucky charm for LaSalle seniors, the horseshoe layout provides a magnificent indoor courtyard and unobstructed views. The calligraphic composition of the letter “c” in the logo evokes class, nobility and the era of chivalry.

The word “croisée” in the name LA CROISÉE DE L’EST means crossroads. It alludes to the residence’s enviable location at the intersection of a peaceful residential neighbourhood and a wide range of shops, services and leisure activities. The city of Granby, where the residence is located, is an important business hub for residents of eastern Montérégie, located at a central point between Saint-Jean-sur-Richelieu, Sainte-Hyacinthe and Bromont. It’s a crossroads in the true sense of the word!

The name of this residence is a tribute to singer-songwriter, poet, writer and actor Félix Leclerc, who lived for about a decade in a house facing the Lake of Two Mountains, a few kilometres from the residential complex. As it happens, the name Félix stems from the Latin word for “happy,” an apt description of the lifestyle enjoyed by those who call the residence home.

This residence is located on the former site of a Singer sewing machine factory, once a veritable regional institution, and adopts elements from the factory’s architecture. LA CITÉ DES TOURS, literally “Tower City,” alludes to the former building’s two characteristic towers, which have been recreated in the current building. The residence’s name is a tribute to the community’s history. It even houses an exhibition space containing historical photographs and sewing machines from the early 20th century.

The name “FLORÉA” is inspired by the lush vegetation in the city of Terrebonne and in the residence’s neighbourhood. The name alludes to the verdant surrounding landscapes and the residence’s magnificent indoor garden, as well as its stunning panoramic views. Embodying nature and local identity, FLORÉA’s name is accompanied by a logo representing abundant flora.

AMBIANCE is synonymous with quality of life. This name was chosen to capture the residence’s warm and friendly atmosphere. It also evokes the exceptional lifestyle offered at the residence, from its magnificent Japanese garden to its ideal location on Nuns’ Island, just steps away from a wide variety of shops and services. The wave in the residence’s logo pays tribute to AMBIANCE ’s unique island location.

LE GIBRALTAR owes its name to the Citadelle of Quebec, the largest fortification ever built in Canada and a site English writer Charles Dickens called “the Gibraltar of North America,” referring to the Rock of Gibraltar at the entrance to the Mediterranean. The soft yet imposing “g” in the name was the inspiration for the residence’s logo.

Opened in: 2007

Opened in: 2004

Opened in: 2009

Opened in: 2010

Opened in: 2012

Opened in: 2016

Opened in: 2005

Opened in: 2013

Stay tuned for the descriptions of more residence names in future issues of The Innovator magazine!

L ASA L L EM O N T R É A L

G RA N BY

VAU D R E U I L- D O R I O N

T E R R E B O N N ESA I N T-J E A N -S U R- R I C H E L I E U

N U N S’ I S L A N D

Q U E B EC C I T Y


THE INNOVATOR 34 THE INNOVATOR 35LEGROUPEMAURICE.COM THE INNOVATOR 35LEGROUPEMAURICE.COMTHE INNOVATOR 34

FORMING A WHOLE

Le Groupe Maurice’s entire existence is based on continuously seeking ways to improve the lives of all seniors, not only those living in its residences. To achieve its mission, it supports organizations, companies and initiatives that share this deeply-held value, for the well-being of older people, but also for the betterment of society as

a whole. And that requires community involvement.

C O M M U N I T Y I N V O LV E M E N T AT L E G R O U P E M A U R I C E


WITH CONSCIENCE COMES SOCIAL RESPONSIBILITY Doing good deeds and being generous, with our time, energy and resources, produces happiness and a sense of accomplishment. Everyone capable of meeting their basic needs will naturally feel called to help others, which in turn will make them feel even better about themselves. This also applies to businesses. The more a business is aware of the needs of its community, feels close to the members and gets to know its immediate surroundings, the more inclined it will be to offer its help when needed and have help offered in return.

This is social empowerment: being sensitive toward others and the community, which helps fulfill the need of living in a just and equitable society. Led by an inherently philanthropical person who lets his social conscience guide every decision he makes, Le Groupe Maurice cannot help but give back to the communities that so generously welcome its residences.

COMMUNITIES ARE ECOSYSTEMS Some say that a community’s strength lies in its economy or policies, or its social and cultural initiatives, or its history. But what’s a community without people? How can it inspire, spark creativity and bring to light all its positive aspects if its members don’t feel respected, accepted, recognized? We believe that a community’s strength resides in a strong sense of belonging and, above all, in its members feeling that they’ve found their place within it. Such an ecosystem, one in which everyone plays an important role in furthering the microcosm, is of inestimable value. In these fertile conditions, nothing is impossible. For a business, it’s a guarantor of success.

“It’s thanks to the communities that gravitate around our residences that we exist,” says Luc Maurice. “When the community flourishes, so do we. We all need one another to survive: we are an interdependent whole. I’ve always believed in strength in numbers, in mutual aid, because when everyone lends a hand, everyone benefits. There’s nothing more powerful than a community in which each member supports the others.”

Any major construction project will have a considerable impact on the region it goes up in. The local economy, employability and the inhabitants’ quality of life and comfort—all elements crucial to a sector’s vitality—have to be taken into consideration. Le Groupe Maurice is careful to design its residences to be in harmony with the communities they will be joining. Wanting to maximize the benefits of its presence in a neighbourhood, the company has always been driven by the desire to take part in and give back to the community.

A SOCIAL

CONSCIENCE

OUTDOOR CINEMASTATION EST



This is why Le Groupe Maurice strives to join forces with regional groups, businesses and organizations when one of its residences goes up in an area.

FROM IDEA TO IMPACTWhat good is an intention if no action is ever taken? Le Groupe Maurice’s mission—to make seniors feel safe, free, self-reliant, well-surrounded, happy and involved—is an extension of what it hopes to contribute to society. But having a good idea is not enough. The world’s best intentions mean nothing without concrete action. It is this conviction that pushes the company to surround itself with partners who share its values, to bring about real social change.

Le Groupe Maurice has been involved in several causes and organizations from the very start. It

strives to be a model corporate citizen that is active in Quebec society, whether at the local level, by taking part in community activities like Un Vélo une ville, Le Cinéma en plein air (movies in the park) or Défis du parc, or contributing to fundraisers and financially supporting organizations like hospital foundations and NPOs.

Le Groupe Maurice’s community programs exist to broaden its mission and to help the people who gravitate around it feel even more motivated, rewarded and, ultimately, happy. “Alone we can do so little; together we can do so much:” that’s the deep conviction that pushed Le Groupe Maurice to form its own foundation, to benefit a larger number of people. The company has passed the torch to this new organization, whose mission is to continue what Le Groupe Maurice has started, by supporting

“It’s thanks to the communities that gravitate around our residences that we exist. When the community

flourishes, so do we. We all need one another to survive: we are an interdependent whole. I’ve always believed in strength in numbers, in mutual aid, because when

everyone lends a hand, everyone benefits. There’s nothing more powerful than a community in which

each member supports the others.”LUC MAURICE– PRESIDENT

various foundations, like the Fondation Institut de gériatrie de Montréal (IUGM), and contributing to many other philanthropic projects.

OUR REASON FOR BEING AND OUR FUTURE Innovation and some risk-taking. At Le Groupe Maurice, it’s our way of being. We strongly believe that society, and everyone in it, have the power and ability to find the solutions to the big social and environmental challenges we are currently facing. Community and philanthropic involvement is a way not only to pay it forward, but also to stay vibrant, active, informed, involved, sensitive, forward thinking, attentive, humble, open, realistic, up-to-date and… happy.

We see our future unfolding hand in hand with people who want to work with organizations that promote individual well-being to build a better world. We will focus on inclusive initiatives, while aiming for long-term effects that will have a significant impact, all in keeping with the Foundation’s mission and the company’s vision.

Being a standard bearer of societal causes involving the challenges of an aging population, is now part of our DNA. We hope to inspire a large number of people to develop their social conscience and to convince them of the importance of joining unifying humanitarian movements, regardless of their nationality, gender… or age.

FESTIVAL DE LA SOUPELE FÉLIX

JUSTE POUR SÉNIORS


Once again this year, Le Groupe Maurice has supported several causes that improve the lives of Quebec seniors. Here are four major collaborations that we hope have made

many people happy!

4 GREAT PARTNERSHIPS

SUPPORTING 4 GREAT CAUSES

Passion, culture and enjoyment are all values Le Groupe Maurice promotes and tries to add to the daily lives of retirees. As such, it made sense for the company to partner with Montréal’s symphony orchestra (OSM) for Musical Sundays, a series of concerts held in the afternoon, and to invite seniors with a passion for the musical arts. This time slot gives seniors easy access to

the OSM’s concerts so they can nourish their love of classical music!

OSM’S MUSICAL SUNDAYS: EXPERIENCE HAPPY MOMENTS1

Le Groupe Maurice supported the Un Vélo une ville citizen initiative for a third consecutive year. Aiming to break seniors’ isolation while encouraging school perseverance and success, the project offers retirees a recreational tour of participating cities aboard a three-wheeled scooter

driven by a young person.

UN VÉLO UNE VILLE: BREAK ISOLATION2

Le Groupe Maurice partnered with the Quartier de l’innovation to produce the Archives du futur web series, which presents different Montréal innovations. Le Groupe Maurice was pleased and honored to take part in this production as it has long placed innovation at the heart of its different projects and ambitions. On a broader scale, without innovation, society cannot continue to progress. Rallying the population around innovation’s importance and the role it plays in our collective happiness is what motivated the company to take part in the initiative. Archives du futur has been broadcast on

TOU.TV since early May 2019.

QUARTIER DE L’INNOVATION: INNOVATIVE COMPANY, ATTENTIVE TO ITS CLIENTELE3

From July 13 to 28, 2019, the Just for Laughs Festival, in partnership with Le Groupe Maurice, will be offering a Juste pour Séniors (Just for Seniors) package for people 65 and older. The Festival will be presenting a selection of special shows, featuring Michel Barrette, Lemire Verville and Ben voyons donc, among others, as well as a seniors’ gala (Gala des retraités), during which ten Le Groupe Maurice residents will be going onstage to do a stand-up set. Those who purchase a Juste pour Séniors package will enjoy several advantages, like preferential rates and VIP treatment, including a meet-and-greet with their favourite comedians! It’s a great way to

give seniors the place they deserve in society.

JUSTE POUR SÉNIORS: RECOGNITION AND SELF-WORTH4


THE INNOVATOR 43LEGROUPEMAURICE.COM

A PROMISING START

The Luc Maurice Foundation’s first year was dedicated to analyzing and fully understanding the environment Quebec seniors live in. Another objective was to establish its potential partners’ profiles, and develop and implement internal policies and processes. Thanks to this groundwork, the Foundation now has a solid framework for sound governance.

DONATIONS: A MATTER OF PRIORITYThe Foundation intends to take action in three essential vectors for the happiness of seniors: HEALTH, SOCIALIZATION and RECOGNITION/SELF-WORTH. It is through these lenses that it selects the organizations that will receive its financial support.

Several projects received the Foundation’s support in 2018, including, among others:

La Fondation Institut de gériatrie de Montréal (IUGM). Le Groupe Maurice handed over the reins to the Luc Maurice Foundation so that it could continue supporting the organization, whose role is so crucial to elder care.

Fondation Berthiaume-Du Tremblay. A philanthropy pioneer in Quebec, this foundation has focused on helping people age well for more than 60 years now. Today, it applies its extensive experience to innovative projects, like Bien vieillir chez soi, which use new technologies to keep seniors in their homes.

Voisin-Âge projectLed by Little Brothers, in collaboration with the Université du Québec à Trois-Rivières, this pilot project matches a community’s residents with

1%OTHER

$1,700,000donated in 2018, according to

the three priority objectives

HEALTH

44 %SOCIALIZATION

32 %SELF-WORTH

23 %

For more information on the Luc Maurice Foundation and to read the complete annual report, visit: fondationlucmaurice.org

elderly people, favouring proximity, affinities and sharing.

Finally, the Foundation’s first year of existence has shown that there are many opportunities to contribute to the well-being of seniors. We’ve only just begun! C O M M U N I T Y I N V O LV E M E N T

AT L E G R O U P E M A U R I C E

AIM HIGH, DO BETTER!

In recent months, Le Groupe Maurice and its residences have won awards for a range of achievements. The company is proud of these distinctions, which reflect its commitment to meeting the growing aspirations of Quebec’s seniors. Like in previous years, the company’s strong drive to excel and its natural ability to listen to its clients have earned it pride of place in the province’s retirement

home industry.

LE GROUPE MAURICEFor the fifth consecutive year, Le Groupe Maurice was named one of Canada’s 50 best-managed companies. Announced on March 7, 2019, this honour illustrates Le Groupe Maurice’s strong commitment to excellence in business and, more importantly, its commitment to its approximately 10,000 residents and two thousand employees at its 31 residential complexes for seniors across Quebec.

CALÉO RESIDENCE, BOUCHERVILLEOn October 11, 2018, the CALÉO residence received the McCarthy Tétrault Prize in the Multiresidential Building category during the Urban Development Institute of Quebec’s (UDI) INOVA awards gala. CALÉO’s successful integration within its environment, its LEED Silver certification and its involvement in the community all impressed the contest’s jury.

SEVÄ RESIDENCE, CANDIACOn March 16, 2019, the Quebec Construction Association (ACQ) bestowed a Construire award on the SEVÄ residential complex in honour of its architectural excellence and the social involvement of its team and residents. This award is yet another recognition of Le Groupe Maurice’s commitment to building distinctive and high-quality residences.

VÜ RESIDENCE, SHERBROOKEThe Gala Reconnaissance Estrie, hosted by the Sherbrooke Chamber of Commerce, is an event that underscores the success of companies and, especially, the talent of entrepreneurs in the region. On April 12, at the 2019 gala, the VU residence won the prize for most innovative company, namely for its novel ways of doing things.


LES JARDINS MILLEN DOES FLASH FRIENDSHIPSFor a second year, Valentine’s Day was celebrated in a fun and festive way at the LES JARDINS MILLEN residence. Some 30 residents gathered for a speed dating-style activity, but for friendships. Each participant had three minutes to tell the other

to prevent falls. Two interns, studying specialized education at Collège Mérici, organized various activities for the Signature care units’ residents, four days a week, to maintain their cognitive skills and break their isolation. And finally, for seven weeks, ÉKLA residents benefitted from consultations, talks and walking aid adjustments offered by two interns from Université Laval’s physiotherapy department. It’s been a busy—and thoroughly enjoyable—few months at ÉKLA!

FEBRUARY 14, 2019

FROM JANUARY TO MAYCHILDREN PLAY “REAL” BINGOLE NOTRE-DAME and its residents have once again made intergenerational connections. This spring, the residence welcomed students from the Soleil-de-l’Aube elementary school for a lively game of bingo. Proposed by the school’s intergeneration committee, the aim was to encourage the children to spend quality time with seniors. It was the children who chose the activity. They said that they

person about themselves before moving to the next table. The aim was to find out more about the familiar faces the residents regularly see during activities or in the common areas at LES JARDINS MILLEN. What a wonderful and original way to deepen connections and—just maybe—make new friends!

JANUARY 23, 2019

FUTURE PROFESSIONALS DO AN INTERNSHIP AT ÉKLAFrom January to May 2019, ÉKLA had the pleasure of welcoming several students and interns who came to offer their expertise. Among other things, four kinesiology students studying at Université Laval evaluated certain residents in an initiative

The human aspect of the connection theme has been honoured these last few months thanks to several in-residence initiatives that have sparked all sorts of interesting encounters. The opportunities to connect with people of all ages have surely opened minds on different topics, making those involved care even more deeply about their fellow humans. Here are a few of our favourite initiatives. Clearly, we have no shortage of ideas on ways to

connect with others!

SPOTLIGHTMAKING

CONNECTIONS


WITH FAIL-PROOF SAUCE GRIBICHE* Crab cakes

* Tart

ar s

auce

may

be

subs

titut

ed fo

r sau

ce g

ribic

he.

F R E S H T R A D I T I O N S

SAUCE GRIBICHE • 3 hard-boiled eggs

• 2 tsp vinegar

• 1½ tbsp capers, finely chopped

• 1½ tbsp pickles, finely chopped

• 1 tsp Dijon mustard

• 1½ tbsp parsley, chopped (optional)

• 2/3 cup vegetable oil

• Salt and pepper

PREPARATION 1 Separate the egg yolks and egg whites. 2 In a food processor, blend the egg

yolks, mustard, salt and pepper until a smooth texture is formed. 3 Gently add

the oil to the yolk mixture, a few drops at a time, while whisking. 4 Add the vinegar.

5 Coarsely chop the hard-boiled egg whites. 6 Add the egg whites to the mixture

along with the capers and pickles.

Serves: 6 people

CRAB CAKES • 2 large eggs

• 2½ tbsp mayonnaise

• 1½ tsp Dijon mustard

• 1 tsp Worcestershire sauce

• 2 tbsp fresh cilantro, chopped

• ¼ tsp salt

• ¼ cup celery, finely chopped

• ¼ cup red bell peppers, finely chopped

• 1 lb fresh crab meat, coarsely chopped

• ½ cup Panko breadcrumbs

PREPARATION 1 Mix all the ingredients together. 2 Form 6 patties. 3 Heat up a pan over

medium heat and add the vegetable oil. 4 Place the patties in the pan

and cook 5 minutes on each side.

SÉBASTIEN CARONCHEF AT THE

CALÉO RESIDENCE

Recipe by

wanted to learn to play “real” bingo. After three exciting games, the activity ended with a snack prepared by the students. The children and seniors had a wonderful time and there were smiles all around.

A MEMORABLE CONCERT IS HELD AT CALÉOSeizing an opportunity when it presents itself, often results in incredible things. Last February, the CALÉO residence welcomed 50 young students from the Maret School in Washington. Yes, Washington! Twenty-five singers and 25 musicians put on a beautiful concert while they were in Montréal, a way for them to add a more human touch to their trip. The show included a mix of classic and Broadway songs. The choir director, who also sings in the Metropolitan Opera, charmed the audience by performing an opera piece in French! The performance absolutely thrilled the 225 music lovers in attendance.

THIS SPRING

LES RÉSIDENCES DU MARCHÉ WELCOMETHE “URBAN FAIRY”

FEBRUARY 11, 2019

Patsy Van Roost, also known as the “urban fairy”, came to conduct an activity with a group of seniors at LES RÉSIDENCES DU MARCHÉ. She helped the participants make lovely cards to slip under their neighbours’ doors, with the aim of encouraging

meetings. The cards all contained kind words, inviting a response. In the week following the activity, the recipients thanked the card givers, sparking conversations and smiles. Mission accomplished! This simple project shows how beneficial it can be to get to know your neighbours and interact with your community. As we often say, the residences are like big villages.

THE INNOVATOR 48

SEND USYOUR QUESTIONSWhy don’t you prohibit smoking at all your residences?

When we introduce a rule at our residential complexes, we base our decision on two equally important principles: individual freedom and the common interest. These two principles must co-exist at all times and in all circumstances.

The decision to allow smoking inside residential units reflects our commitment to respecting individual freedom. That being said, individual freedom should not come at the cost of other people’s comfort. That’s why smoking is prohibited in all our common areas, both indoors and outdoors.

Thankfully, smoking generally doesn’t cause a problem if individuals who are smoking act reasonably and adequately ventilate their unit. However, a residence’s general management may choose to take special measures in the event that smoking by one resident interferes with the comfort of others.

Do you plan to build a residence in the Laurentians?

Unfortunately, not at the moment. But who knows? We’re always on the lookout for suitable locations where we can fulfill our mission of meeting the needs and expectations of Quebec’s seniors. That’s our priority! To maintain the high level of quality that we offer, we must choose the locations of our future projects carefully. While there are many selection criteria that must be met, we remain confident. Quebec abounds with fantastic locations that are ripe for development. Rest assured that if we find an ideal spot in the Laurentians that meets all our requirements, we will seize the opportunity!

This is your magazine! Send us your questions, suggestions and ideas for topics to [email protected]’ll be delighted to respond!

EDITOR IN CHIEFJulie Crevier (LE GROUPE MAURICE)

Catherine Darlington (LE GROUPE MAURICE)

ARTISTIC DIRECTORGuy Paolaggi (LE GROUPE MAURICE)

EDITORSCatherine Darlington (LE GROUPE MAURICE)

Sylvain TurnerJulie BoudreauLabo Dactylo (EDITING AND TRANSLATION)

PHOTOGRAPHYMarie-Reine MatteraGuy Paolaggi (LE GROUPE MAURICE)

Gettyimages.com

DESIGNEdith MonahanGuy Paolaggi (LE GROUPE MAURICE)

ILLUSTRATIONSAude Parfait (LE GROUPE MAURICE)

Patrick Chartrand (LE GROUPE MAURICE)

Edge Dimension

PROJECT MANAGEMENTClaudine Doyle (LE GROUPE MAURICE)

Julie Crevier (LE GROUPE MAURICE)

CONTRIBUTORSMarie Bernard (LE GROUPE MAURICE)

Sarah Ouellette (LE GROUPE MAURICE)

PRINTINGL’EMPREINTE

LE GROUPE MAURICE2400 Des Nations Street #137, Saint-Laurent, QC H4R 3G4

CONNECT WITH USfacebook.com/legroupemauriceyoutube.com/legroupemauricelegroupemaurice.com/en/news

NEWSLETTERlegroupemaurice.com/newsletter

CONTACT [email protected]

J U N E 2019 | # 3

Using 4,411 kg of Rolland Enviro Print – FSC 100% recycled paper reduced our ecological footprint by:

30 GJ of energy(139,360 60 W light bulbs on for one hour)

2,113 kg of waste(43 waste containers)

6,733 kg of CO2

(amount emitted by 2 cars in a year)

83,790 litres of water(239 days of water consumption)

15 kg of NOX(amount emitted by 1 truck in 45 days)

0 tree(no trees used)


G R E AT E R M O N T R E A L A R E A

LE 22Saint-Léonard

AMBIANCEL’Île-des-Sœurs

L’AVANTAGE Brossard

BORÉABlainville

CALÉOBoucherville

LE CAVALIER LaSalle

LA CITÉ DES TOURS Saint-Jean-sur-Richelieu

LA CROISÉE DE L’EST Granby

ELOGIA(Phase 2 Opening in the winter of 2021)Montréal

LE FÉLIXVaudreuil-Dorion

FLORÉATerrebonne

L’IMAGE D’OUTREMONTOutremont

IVVI (Opening in September 2020)Laval

LES JARDINS MILLEN Montréal (Ahuntsic)

LILOL’Île-Perrot

LE NOTRE-DAME Repentigny

ORAMontréal (Ahuntsic)

LES PROMENADES DU PARC Longueuil

LE QUARTIER MONT-ST-HILAIREMont-Saint-Hilaire

LES RÉSIDENCES DU MARCHÉSainte-Thérèse

LE SAVIGNON Lachine

SEVÄCandiac

STATION EST Montréal

VAST(Opening in the fall of 2020)Sainte-Julie

VENT DE L’OUESTSainte-Geneviève

LES VERRIÈRES DU GOLF Ville Saint-Laurent

N AT I O N A L C A P I TA L A R E A

ÉKLAQuébec City

LE GIBRALTARQuébec City

MARGOLévis

QUARTIER SUDLévis

M A U R I C I E

LES JARDINS DU CAMPANILE Shawinigan

O U TA O U A I S

L’INITIALGatineau (Aylmer)

E S T R I E

VÜSherbrooke

G AT I N E A U

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O T TA W A

M O N T R E A L

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S H A W I N I G A N

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T R O I S - R I V I È R E S

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S H E R B R O O K E

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L A V A L

•O U T A O U A I S

E S T R I E

M A U R I C I E

N A T I O N A L C A P I T A LA R E A

G R E A T E R M O N T R E A L A R E A

Q U E B E C

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le groupe maurice’s magazine june 2019 #3 · 25 did you know? 26 brand our ringing the past26 b...

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