le musse du vendee globe

1 IN 136.810.140

448People have traveled

to outer space

50People have completed

this challenge

5

Success Rate

44000 Km

This is the longest race in the world

One of the last great human adventures

LE MUSÉE DU VENDÉE GLOBE

TABLE OF CONTENTSIntroduction

15Branding

31History

23Conclusion

75

14

46° 29’ 50” N, 1° 47’ 0” W


15

INTRODUCTION

16

“Time is a necessary factor to attain perfect harmony with one’s sailboat.”

Philippe JeantotFounder of the Vendee Globe


18


19The Vendee Globe race is the longest race in the

world, and the only single-handed, non-stop sailing

race around the world. It starts and finishes at Les

Sables d’Olonne. Considered one of the hardest races

to complete, with almost 50% of competitors unable

to finish, only 50 sailors have completed the race in

the 22 years since its inception.

With 70% of all entries and every winner-to-date

coming from France, single-handed sailing has

become part of the French lifestyle. The Vendee

Globe is embedded in the French culture. In fact,

during the year of the regatta, elementary school

students follow the racers progress as part of their

geography class curriculum. The event posts a

website exclusively directed to kids (www.vendee-

globe-junior.vendee.fr) so that kids can follow the

racers and watch videos.

The Vendee Globe is an example of strength and

determination. Despite the fact that more people have

been in space than have completed this race, being

at the sea by yourself for almost 90 days, can be just

as challenging — not just physically but mentally as

Quite simply, it’s in the French DNA.

20 well. This museum will be a tribute to those brave men

and women that have survived the challenge and

particularly for those that have died trying.

The museum would offer a great interactive experience

for those passionate about sailing and for anybody

that likes extreme sports and adventures. Other than

inspiring more people to get involved in the sport, the

museum will help to show how we can beat-the-odds

and achieve our goals if we adequately prepare and

accept the challenge.

With more then 300,000 people visiting the race village

annually, and almost half-a-million in attendance

along the shoreline of Les Sables d’Olonne at the start

of the last race, the museum will be appropriately

located at the Centre de Congrés des Atlantes in Les

Sables d’Olonne facing the starting line on the water.

Environmental signage and billboards around the

city will be key to inform the visiting public about the

existence of the museum. Advertisements in major

sailing magazines and on related websites will also

be key to publicize the museum within the world

sailing community.


21

ALMOST HALF-A-MILLION PEOPLE WATCHED THE START OF THE 2008/09

VENDEE GLOBE ALONG THE SHORES OF LES SABLES D’OLONNE

22


23

HISTORY

24


25An official supplier of legends since 1989, this race

has captivated the maritime world and the public

in general, to the point where even the strongest

superlatives seem unable to define it. The sea also

has its mythical summit, created twenty years ago

by a sailor, two times winner around the world.

Philippe Jeantot bathing in the glory of his two

victories in the BOC Challenge, the single-handed

race around the world with stopovers, wished to

go further with the idea of an adventure… “Time,”

How it all begins he wrote, “is a necessary factor to attain perfect

harmony with one’s sailboat. We had to forget

about stopping. A round-the-world race, without

stopovers or assistance, such were the conditions

to reach the desired communion. For the first

edition, we set off towards the unknown. None of

the 13 sailors who crossed the starting line in 1989

had the experience of a solo journey exceeding

100 days.”.

26 1989-1990

TITOUAN LAMAZOU

109 D 08 H 48’50”

1992-1993

ALAIN GAUTIER

110 D 02 H 22’35”

1996-1997

CHRISTOPHE AUGUIN

105 D 20 H 31’


272000-2001

MICHEL DESJOYEAUX

93 D 3 H 57’

2004-2005

VINCENT RIOU

87 D 10 H 47’55”

2008-2009

MICHEL DESJOYEAUX

84 D 3 H 9’8”

28


29A Simple IdeaOne lap around the

world non-stop

The course for the Vendee Globe illustrates the

straightforward nature and simplicity of the idea

behind this major event. You sail around the world

from west to east via the three major capes of Good

Hope, Leeuwin and the Horn. There is a long slide

down the Atlantic, the perilous voyage across the

Southern Ocean with firstly the Indian Ocean and

its crossed seas, then the Pacific Ocean, the world’s

biggest ocean. Finally, there is the climb back up the

Atlantic to head back to Les Sables d’Olonne, which

marks the start and finish of the Everest of the seas.

30


31

BRANDING

32 The inspiration for the logo came from the point of

view of the competitors of the race — being on open

ocean for almost 100 days, the only view they have

for 99% of the time is the horizon. Is the longest

race on the planet, which also supports the idea of

a long horizontal.

The LogoThe Horizon


34 SKY BLUE OCEAN BLUETwo tones of blue were selected: the light vibrant is

inspired by the sky, the deep purplish is the tone of

open ocean waters. Black represents carbon fiber, the

most used material in the boats. Red and green are

the universal navigation light colors — red indicates

starboard side (left) and Green port side (right).

The ColorsNature,

technology and direction


35CARBON BLACK RED STARBOARDGREEN PORT

36BRUNO RETAILLEAUDirecteur Géné[email protected]

Tél. : 02 51 96 20 86175 Rue du Docteur Charcot

85100 Les Sables-d’Olonne, France


37The use of the Ocean Blue as the primary color

emphasizes the direct relation of the institution

with the ocean. The logo going from edge-to-edge

reinforces the representation of the horizon and long

duration of the race itself.

Identity System

38

“It’s so Simple! Tell anybody that a man who’s alone on a boat is going around the world. They got it. On top of that, there are albatross, icebergs and things that they read on Jules Verne in between, then you have the magic.”

Loick PeyronSkipper 1989/90, 1992/93 and 2008/09


39


40


41The use of full-bleed photos and landscape

formats gives the openness of being in the middle

of the ocean. For the posters, the idea was to

emphasize the two biggest challenges of the race.

The mental and physical side of racing — being

alone as you travel around the world for almost

100 days without assistance or human contact.

Promotional Posters and Ads

42

MVB.ORG

THREE OCEANS ONE SAILOR

KITO DE PAVANTGroup Bel 602008 Vendée Globe Skipper


43THREE OCEANS ONE SAILOR

KITO DE PAVANTGroup Bel 602008 Vendée Globe Skipper

44


KITO DE PAVANTTeam Foncia2008 Vendée Globe Skipper


45





47MAGAZINE ADBILLBOARD


49


50 The website will incorporate the same concepts

emphasized in the print materials and the museum

exhibits — trying to depict the race from the

point of view of the competitors. The full image

background is adopted from the print promotional

materials. The visitor will have access to video

footage from all editions of the race, virtual

exhibits, full profiles of all competitors and an

online store. During the race years, the virtual

visitors will be able to track the positioning of

competitors as they move around the globe.

A Virtual Experience

51


Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

“I think it’s even one of the last big human adventures.”

Christophe Chabot2008 skipper

VISIT MUSEUM CALENDAR STORE

52







Our Galleries

The Museum

Membership

THE RACEIn theory, the Vendée Globe is an utterly simple affair. A sailing race around the world, for singlehanders, without any... view more »

THE 1989/90 EDITION— A GREAT RACE IS BORN Les Sables d’Olonne, 26th November 1989. Thirteen skippers, all overcome by some powerful emotions, a subtle mixture of apprehension and excitement, are busy on their boats... view more »

THE 1992/93 EDITION In Les Sables d’Olonne, which had become the homeland for top single-handed yachtsmen, those, who were keen to enter for a second time, became the race favourites: Alain Gautier, Loïck Peyron, Philippe Poupon and Jean-Luc Van den Heede... view more »

THE 1996/97 EDITION Fifteen entrants - plus the little pirate, Rapahaël Dinelli, who qualified too late, made up the starting list for this third edition of the race....view more »

THE 2000/01 EDITION In November 2000, in Les Sables d’Olonne, sailors and landlubbers all had the tragic memory of the previous edition of the non-stop single-handed round the world trip on their minds... view more »

THE 2004/05 EDITION There were still men (and two women) for whom the non-stop solo round the world race was an adventure, but it was clear to them that they were no longer on the same level as the skippers, who had trained in close-contact sailing and tactical battles… view more »

THE 2008/09 EDITION On November 9th 2008, 20 navigators will set sails aboard their monohulls, heading towards the three great capes, marking the southern tips of the African continent, Australia and America... view more »

THE 2012/13 EDITION COMING ON NOVEMBER 2012


A sailing race around the world, for singlehanders, without any stopover. That’s it. In theory at least, because beyond these words start great stories.

Official supplier of legends since 1989, this race has impressed the maritime world and the public in general, to the point where even the strongest superlatives seem unable to define it. The sea also has its mythical summit, created 15 years ago by a sailor, two times winner around the world (BOC Challenge, with stopovers), who refused to rest on his laurels.

Philippe Jeantot wished to go further, to give a new dimension to the world of maritime adventure… “Time, he wrote, is a necessary factor to attain perfect harmony with one’s sailboat. We had to forget about stopping. A round-the-world race, without stopovers or assistance, such were the conditions to reach the desired communion. For the first edition, we set off towards the unknown. None of the 13 sailors who crossed the starting line in 1989 had the experience of a solo journey exceeding 100 days” *.

THE RACE / 1989-90 / 1992-93 / 1996-97 / 2000-01 / 2004-05 / 2008-09

Our Galleries

The Museum

Membership




LOCATION + HOURS 175 Rue du Docteur Charcot85100 Les Sables-d’Olonne, FranceTél. : 02 51 96 20 86

Wednesday-monday: 10:00 a.m.-6:00 p.m. last ticket sale and entry is 4:45 pm.Closed every tuesday and on january 1, and december 25 on not racing years.

ADMISSIONSGeneral admission tickets may be purchased online or at the door.Adults: $20:00Seniors (over 65): $15:00Students with valid I.D.: $15:00Children ages 6-17: $12.00Under age 6 free with adult admission.

VISIT PAGE

MUSEUM MAIN PAGE

MUSEUM THE RACE PAGE


JAN. 15MEET A LEGEND NIGHT

Michel DesjoyeauxBorn 16 July 1965, in Concarneau, the French sailor, known for competing successfully in several long-distance single-handed races. He won the Vendée Globe race in 2000-01 and 2008–09, making him the only person to win that race more than once.

JAN. 25SCREENING

Racing Around AloneRacing Around the World Alone’ is the story of the 2008/2009 Vendée Globe race. 30 skippers embark on a quest to be the fastest to sail 27000 miles around the world, non stop, without assistance and alone on 60 foot sailboats.


Ellen MacArthurDame Ellen Patricia MacArthur, DBE (born 8 July 1976) is an English sailor, up until 2009, from Whatstandwell near Matlock in Derbyshire, now based in West Cowes, on the Isle of Wight. She is best known as a solo long-distance yachtswoman. On 7 February 2005 she broke the world record for the fastest solo circumnavigation of the globe, a feat which gained her international renown.

JANUARY / FEBRUARY / MARCH / APRIL / MAY / JUNE / JULY / AUGUST / SEPTEMBER / NOVEMBER / DECEMBER


53



Our Galleries

The Museum

Membership

THE RACEIn theory, the Vendée Globe is an utterly simple affair. A sailing race around the world, for singlehanders, without any... view more »

THE 1989/90 EDITION— A GREAT RACE IS BORN Les Sables d’Olonne, 26th November 1989. Thirteen skippers, all overcome by some powerful emotions, a subtle mixture of apprehension and excitement, are busy on their boats... view more »

THE 1992/93 EDITION In Les Sables d’Olonne, which had become the homeland for top single-handed yachtsmen, those, who were keen to enter for a second time, became the race favourites: Alain Gautier, Loïck Peyron, Philippe Poupon and Jean-Luc Van den Heede... view more »

THE 1996/97 EDITION Fifteen entrants - plus the little pirate, Rapahaël Dinelli, who qualified too late, made up the starting list for this third edition of the race....view more »

THE 2000/01 EDITION In November 2000, in Les Sables d’Olonne, sailors and landlubbers all had the tragic memory of the previous edition of the non-stop single-handed round the world trip on their minds... view more »

THE 2004/05 EDITION There were still men (and two women) for whom the non-stop solo round the world race was an adventure, but it was clear to them that they were no longer on the same level as the skippers, who had trained in close-contact sailing and tactical battles… view more »

THE 2008/09 EDITION On November 9th 2008, 20 navigators will set sails aboard their monohulls, heading towards the three great capes, marking the southern tips of the African continent, Australia and America... view more »

THE 2012/13 EDITION COMING ON NOVEMBER 2012







Michel DesjoyeauxBorn 16 July 1965, in Concarneau, the French sailor, known for competing successfully in several long-distance single-handed races. He won the Vendée Globe race in 2000-01 and 2008–09, making him the only person to win that race more than once.

JAN. 25SCREENING

Racing Around AloneRacing Around the World Alone’ is the story of the 2008/2009 Vendée Globe race. 30 skippers embark on a quest to be the fastest to sail 27000 miles around the world, non stop, without assistance and alone on 60 foot sailboats.


Ellen MacArthurDame Ellen Patricia MacArthur, DBE (born 8 July 1976) is an English sailor, up until 2009, from Whatstandwell near Matlock in Derbyshire, now based in West Cowes, on the Isle of Wight. She is best known as a solo long-distance yachtswoman. On 7 February 2005 she broke the world record for the fastest solo circumnavigation of the globe, a feat which gained her international renown.

JANUARY / FEBRUARY / MARCH / APRIL / MAY / JUNE / JULY / AUGUST / SEPTEMBER / NOVEMBER / DECEMBER




HATUS$ 25.00

BUY

WIND BRAKERUS$ 67.00

BUY

THERMAL HATUS$ 28.00

BUY

T-SHIRTSUS$ 20.00

BUY

CLOTHING / BAGS / OBJECTS / PRINTS

With only a horizontal

scroll, the virtual visitor will

start on the home page

and travel through the

website until they return

to where they started — a

literal depiction of the race

course, simulating a full lap

around the world, starting

and finishing on Les Sables

d’Olonne, in France.

CALENDAR PAGE ONLINE STORE PAGE


55The iPad App will have three sections, The Race,

containing information and facts about the race and

it history; The Museum section where the user will

find information about the museum, photos of the

exhibitions, calendar of events, directions and contact

information; and, The Skipper section, which will list all

the sailors that have participated in the Vendee Globe,

with information about their racing records, sailing

career, nationality, photos and videos.

The Vendee on the go


57The curved front face of the building is inspired by the

shape of the sails on the boats, with external and exhibit

walls made of glass, creating a very open and bright

space simulating the perspective of the sailors on the

open ocean.

The movable curved walls on the floor plan were

inspired by the waves and tide currents that the

sailors encounter during their journey. The walls can

be rearranged every time a new exhibit is introduced.

The biggest focal point of the museum is the full scale

boat model located in the center of the exhibits area,

reinforcing the fact that the boat becomes the center

of a competitor’s universe during the race.

The Museum

WELCOME

STORE AND CAFE

THE RACEFIRST EDITION

SECOND EDITION

INTERACTIVE WALL

ENTRANCE

TICKETS

ABOUT THE BOAT

FULL SIZE REPLICAOF THE BOAT

AUDITORIUM

RESTROOM

THIRD EDITION

FORTH EDITIONFIFTH EDITION

SIXTH EDITION

MOVABLE GLASS WALL

FIXED GLASS WALL

CONCRETE WALL


58

FEMMEHOMMES

BOUTIQUE DE CADEAUX

TOILETTES

SORTIE

All the signage of the museum is going to be done

in carbon fiber, based on the high technology

construction and materials used extensively on the

hulls and equipment of the boats. the directional

arrows are inspired by those found on a compass.

59


61


63The Crew The use of the red and green on the sleeves is based

on the universal navigation light system, indicating

the directional movement of the boats during the

darkness. The crew (employees) will help the visitors

navigate through the museum.


64“I think it’s even one of the last big human adventures.”


MEMBERSHIPtrois océans on marin

Membership LevelIndividual Membership $75

Dual Membership $125

One Plus One Membership (1 adult and 1 child) $95

Family Membership (up to 4 members) $160

Family Premier Membership (up to 6 members) $175

Friend Membership $500

Please print your name as you wish it to appear on the membership material.

Member Name 1

Member Name 2

Member Name 3

Member Name 4

YES! SIGN ME UPAddress

City

State Zip Code

Phone Number

Email

Membership Payment175 Rue du Docteur Charcot


PLease Send Your Completed Form to:Le Musée du Vendée Globe — 175 Rue du Docteur Charcot, 85100 Les Sables-

d’Olonne, France. Fax 5511122233 or call 55111222888

Basic Membership includes a free subscription to our quarterly Members

Newsletter and a Membership card* that grants free admission, discounts on

educational and public programs, and a 10% discount in the Museum store.

Individual Membership $75Students Membership (with valid ID) $55

Seniors Membership (over 65) $55

Dual Membership $125Dual Senior Membership (over 65) $95




Friend Membership $500In addition to the General Membership benefits, Friend Members receive an

additional 5% discount in the Museum Store, an autographed copy of a recent

publication, timed-entry tickets for 20 guests when accompanied by the Friend

Member (Friend Member selects the times and dates for guests visits according

to availability), and a limited edition Friend Member pin, and invitations to events,

lectures, concerts, receptions, and openings.

There is an 8 ticket limit of Friend Member Guest tickets per day and a 20 ticket

limit for Friend Member Guest tickets per year.

Memberships are fully tax deductible with the exception of Founding Memberships,

which currently have a Fair Market Value of goods and services estimated at $75.

The remainder of the Founding Membership contribution is tax deductible.

MEMBERSHIP + BENEFITS:

65



Membership LevelIndividual Membership $75

Dual Membership $125




Friend Membership $500

Please print your name as you wish it to appear on the membership material.

Member Name 1

Member Name 2

Member Name 3

Member Name 4

YES! SIGN ME UPAddress

City

State Zip Code

Phone Number

Email

Membership Payment175 Rue du Docteur Charcot


PLease Send Your Completed Form to:Le Musée du Vendée Globe — 175 Rue du Docteur Charcot, 85100 Les Sables-

d’Olonne, France. Fax 5511122233 or call 55111222888

MEMBERSHIP BROCHURE


67

“I have done lots of diferrent races, and all felt like a race, this had a big adventure to it, I didn’t realize what a massive challenge was just to finish.”

Brian ThomsonSkipper 2008/09


68 THERMAL BOTTLE MUG

69CELL PHONE COVER CARRING BAG


70 SPORT VISOR HAT

71

WINDBREAKER

THERMAL HAT


72 The bags are going to be manufactured with old sails

used during the previuos edition of the race, creating

a unique, exclusive design and pattern for each bag.

A Piedce of History

73


74

46° 29’ 50” N, 1° 47’ 0” W

75

CONCLUSION


77In theory, the Vendée Globe is an utterly simple

affair. Its fundamental principles come down to a

few sentences, compared to which even the roughest

logbook would seem sophisticated.

A sailing race around the world, for single-handed

sailors, without any stopover. That’s it. In theory at

least, because beyond these words, we find the magic

of this adventure.

Official supplier of sailing legends since 1989, this

race has captivated the maritime world and the

public—even the strongest superlatives seem unable to

define it. Le Musée du Vendée Globe will create a great

opportunity for everybody to experience a little and

learn about the adventure of 1 IN 136.810.140.

One SailorThree Oceans


1 IN 136.810.140

le musse du vendee globe

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