le nuove tecnologie secondo amd - leslie sobon
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GIRL GEEK DINNERGIRL GEEK DINNER
Leslie SobonCorporate Vice PresidentWorldwide Product and Outbound Marketing
March 4th 2011
2| Girls’ Geek Dinner | March 4, 2011 | Public
3| Girls’ Geek Dinner | March 4, 2011 | Public
Now: Parallel/Data-DenseNow: Parallel/Data-Dense
16:9 @ 7 megapixels
HD video flipcams, phones, webcams (1GB)
3D Internet apps and HD video online, social networking w/HD files
3D Blu-ray HD
Multi-touch, facial/gesture/voice recognition + mouse & keyboard
All day computing (8+ Hours)All day computing (8+ Hours)
Performance that Performance that is seen and feltis seen and felt
Wo
rklo
ad
sW
ork
loa
ds
The Big Experience/Small Form Factor ParadoxThe Big Experience/Small Form Factor Paradox
Mid 2000sMid 2000s
4:3 @ 1.2 megapixels
Digital cameras, SD webcams (1-5 MB files)
WWW and streaming SD video
DVDs
Mouse & keyboardMouse & keyboard
3-4 Hours3-4 Hours
Standard-definition Standard-definition InternetInternet
TechnologyTechnology Mid 1990sMid 1990s
DisplayDisplay4:3 @ 0.5 megapixel
ContentContentEmail, film & scanners
OnlineOnlineText and low res photos
MultimediaMultimedia CD-ROM
InterfaceInterface Mouse & keyboard
Battery Life*Battery Life* 1-2 Hours
Fo
rmF
orm
Fac
tors
Fac
tors
Early Internet and Multimedia Early Internet and Multimedia ExperiencesExperiences
*Resting battery life as measured with industry standard tests.
4| Girls’ Geek Dinner | March 4, 2011 | Public
Paradox Solved: One Design, Fewer Watts, Massive Capability Paradox Solved: One Design, Fewer Watts, Massive Capability
Discrete-level Discrete-level DirectXDirectX®® 11 GPU 11 GPU
AMD AMD Fusion Fusion APU APU
75 sq. mm 18 watts
NorthbridgeNorthbridge Dual-Core CPUDual-Core CPU++ ++ ==
66 sq. mm 13 watts
117 sq. mm 25 watts
59 sq. mm 8 watts
5| Girls’ Geek Dinner | March 4, 2011 | Public
Unprecedented Performance and Capabilities Never Seen Before in Thin & Light PCsUnprecedented Performance and Capabilities Never Seen Before in Thin & Light PCs
AMD AllDay™ Power*AMD AllDay™ Power*Personal SupercomputingPersonal SupercomputingIn a NotebookIn a Notebook
HD 2.0 ExperienceHD 2.0 Experience
AMD Fusion APU AMD Fusion APU
*Resting battery life as measured with industry standard tests.
6| Girls’ Geek Dinner | March 4, 2011 | Public
AMD Fusion APUs: The Clear AdvantageAMD Fusion APUs: The Clear Advantage
OEMsOEMsOEMsOEMsDevelopersDevelopersDevelopersDevelopers
ConsumersConsumersConsumersConsumers
Reduced complexity & thermal power
Full experience in sleek form factors
Visibly superior: easy to sell
Reduced complexity & thermal power
Full experience in sleek form factors
Visibly superior: easy to sell
HD 2.0
Personal Supercomputing
AMD AllDay™ Power
HD 2.0
Personal Supercomputing
AMD AllDay™ Power
APIs portable across platforms
Reduced bottleneck
Improved performance, programmability
APIs portable across platforms
Reduced bottleneck
Improved performance, programmability
AMD defines “all day” battery life as 8+ hours of idle time.
7| Girls’ Geek Dinner | March 4, 2011 | Public