le social listening dans le domaine de l’education · ecole hôtelière de lausanne [ehl] class...
TRANSCRIPT
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Le Secteur de l’Education
Nirvana ou Cauchemar pour le Social Listening?
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2 JOURS
2 HEURES
4 ANS
. . .
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. . .
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Le champ d’action du Social Listeningà l’EHL
2000+ candidats
700+ nouveaux étudiants
600+ nouveaux diplômés par an
3000 étudiants sur nos campus
120 nationalités
10000+ anciens actifs
dans 80 pays
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MISSION: IMPOSSIBLE ?
Social Listening dans le secteur de l’Education
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MISSION: ESSENTIELLE !
Social Listening dans le secteur de l’Education
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Recrutement
r ange ofWord of Mouth…
50%Hotel& F&B
Réseaux Sociaux : source
d’information—
—
—
Etudiants : 1ère source d’influence
Réseaux Sociaux : moyen
d’interaction
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Protéger & Développer
r ange ofEducation…Harcèlement
Mobbing—
—
—
Compétences managériales
Compétences sociales
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Comparaison
Adaptation
Conversation
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EHL GROUP PRESENTATION
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EHL GROUP PRESENTATION
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EHL GROUP PRESENTATION
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Comparaison - Pilotage
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Adapter
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Facebook transparency
EHL GROUP PRESENTATION
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Adapter
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CONVERSATION
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EHL GROUP PRESENTATION
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Finalement le Social Listening dans l’Education
…c’est complexe et changeant…c’est vendre, protéger, éduquer
…en s’appuyant sur une communauté
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