lea um vietnam's credential_2011
TRANSCRIPT
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LeaUM Vietnam’sLeaUM Vietnam’s2011 2011
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Content
• About LeaUM Vietnam
• Digital Marketing Platform 2.0
• Digital Marketing Platform in Vietnam
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• Founded in 2008, LeaUM Vietnam’s - Leading future
innovation and Unlimited Connecting for Marketing
platform is Vietnam’s leading Social Media & Digital
Marketing Company.
• Youthful, passionate, dynamic, constantly innovating and
help you push back technological boundaries.
About LeaUM Vietnam
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• Vision: Become Top 2 media conglomerate in the world in 50 years.
• Mission: Contribute to value creation for customers through
differentiation strategies.
• Value: LeaUM Vietnam – Customers is not KING, LeaUM Vietnam always
put our people on top and the customer will become KING.
• Business Philosophy: Understanding Social - Creativity value – Our unique
difference to success.
About LeaUM Vietnam
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About Us – Our Business Approach
Brief
Research Concept
---Beginning
Redaction Concept_V1
---
End
Brainstorming
corrections
Concept _V1
Corrections Concept_V2
Brainstorming
corrections
Concept _V2
Action Concept
_V1---
Beginning
Redaction Action
Concept_V1---
End
Brainstorming
Corrections Action
Concept_V1
Corrections Action
Concept_V2
Brainstorming
corrections Action
Concept_V2
Digital Marketing
Strategy Planning_V1
---Beginning
Digital Marketing
Strategy Planning_V1
---End
Quality control
on V1
Approval
Beginning
of the V1
end
Corrections Digital
Marketing Strategy
Planning_V2---
Beginning
on V2---
End
Quality control
on V2
Brainstorming
final version
approval
Masterdelivery
(*) Before a proposal is sent to you, it must go through 21 steps internally
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Adapter Network
Strategy Online Strategy Consultation
Online Media Planning
Analysis and Reports Service
Competition Management
Marketing Programs
TechnologyWeb Application Development
web Application Integration
Application Architecture and system Design
Comprehensive and Scale Product Database Development and Design
Web Enabling TechnologiesCreative
Digital Brand Development
Digital Information Design
Rich Media Design
Broadband Media Streaming
Content Development
Attract ProspectsEngage Visitors
Strengthen Reach
About Us – Our Marketing Service Approach
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Media buys and Consultancy
•Planning and Buys
AdNetwork buys and Consultancy
•Suggest proper channels for advertising
•Suggest payment methods base on the needs of the Brand
Community Seedings
•Go and feed the information that Brand wants to convey their
audience in a form or “Human media”.
•Increase the trust to the target audience when people talks about
brand.
Media Services
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Content Management•Every websites need its news to keep their audience coming back. This service is to provide the support of content feeding in order to keep the site live.
Google, Facebook, Youtube Media buys•Brand can take advantages from these are strong social and search media when it can reach to a larger audience.•Consult in keywords, channels, targeting solutions and design ad creative• Building an Interactive Customer Community
Third Party Tracking•Provide tracking service to banner, microsite, website
After Campaign Review and Evaluate
Media Services
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SEO & SEM
•SEO – Search engine optimisation: this service is to increase
the exposure of the site to search engine. Therefore, audience
can easier find what they look for.
•SEM – Search engine marketing: this service is to advertise
directly to the internet users at sponsored area of the result
page. The ad only appear according to its keywords list
attached to the advertisment.
Media Services
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WidgetProduction
•Widget is a desktop application which can be downloaded and used to increase the engagement between Brand and its Audience.•This example is Tet widget for Pepsi was showing Pepsi’s news, audience’s profile and status of sending wishes to friends.•Widget application can expand more to calendar, remider, notes, or news feeding.
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Production• Interactions from target forums to website.
• Interactions from websiteto target forums.
• Members no needs sign-up.
• Needs 1 account/ID for all sites.
• No regular banners, no advertisement• A part of contents, more Engagement, more Interaction.• Filtering info fit with member’s Interests.• Daily automatically updating info •. Weekly email fit with member’s interests.
• Connecting everyone with his/her own interests
Add-on Digital
An Add-on
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Production Game Development
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Our customers
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Digital Marketing Platform 2.0
What’s Happening?What’s Happening?Who’s Thriving?Who’s Thriving?
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Web 2.0: The Highs & Lows• 2000: Google launches keyword advertising• 2001: Wikipedia• 2002: Friendster, RSS 2.0, Xbox Live• 2003: mySpace, Second Life• 2004: “Web 2.0” coined, Google IPO, flickr & Gmail launch• 2005: GoogleMaps, YouTube, Xbox 360 • 2006: Wii, Facebook goes public• 2007: iPhone, Google announces Android & buys Doubleclick, Facebook announces
Platform, Amazon launches Kindle eReader• 2008: ???
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What’s Web 2.0?“Read/Write/viral/ Real-time feed on Wall”
= The Customer Strikes Back An Add-on
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What’s Web 2.0 Application?
An Add-on
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Game Game Player Player
Banner Banner Ads Ads Banner Banner
Ads Ads
What’s Web 2.0 Application?
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What’s Web 2.0 Application? Engagement Bar
sample web page
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What’s Web 2.0 Application? Engagement Bar Demo
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Engagement Bar“Structure”
The Engagement Bar consists of the followings:
Advertiser’s Logo Social Network Buttons Twitter Feed Tab Ad
Advertiser’s Logo:
Social Network Buttons:
Twitter Feed:Tab Ad:
Engagement Bar Specifications
CPE “Engagement” is defined in the case of the Engagement Bar Ad unit as follow:
Any click action will be counted as an engagement.
When user click: 1) Advertiser Logo/ 2) Any social network buttons/ 3) Twitter Feed/
4) Tab/ 5) The minimize button
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Engagement Bar“User Experience”The Engagement Bar consists of the followings:
Advertiser’s Logo Social Network Buttons Twitter/Facebook Feed Tab Ad
Advertiser’s Logo:
Social Network Buttons:
Twitter Feed:Tab Ad:
When user click on the Advertiser logo, a new window will be opened up and link to the advertiser’s landing page.
Engagement Bar can adapt up to a max of 4 social buttons. When user click on any of the social buttons, it will link user to the advertiser’s social network page.
Twitter feed can be called and displayed on the engagement bar. User can click on the URL within the feed.
It can be a standard 336x280 flash animation that user can click on & link to the advertiser’s landing page.
Engagement Bar Specifications
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Engagement Bar Specifications & Ratecard
Ad Format : Engagement Bar Ad
Content Dimension : 1100 x 32
File Size : 10 kb
File Format : SWF (FLA)
Video File Size : 1 mb
Video File Format : FLV
In-Page Lightbox or also known as LightboxAd appears after user starts to engage with another In-Page ad formats such as Leaderboard, Rectangular, Skyscraper and etc. CPE: Cost per Engagement.
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What’s Mobile 2.0?
Talk + Text + Web + Media + Apps
= Mobile Devices
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Mobile 2.0 ApplicationsMobile Apps
24/7 sticked to Metro-male
An Add-on
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How Mobile Applications works Pop up in Menu Page (Top/Bottom): Pop up in text page (appear in maximum 5s for user to click to see/read).
In “News” Box => “Apps and the City”
Banner
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Mobile Display Ad StrategyAcquire Mobile
Interaction2. Results3.
A. User is presented with Graphic/Text ad Banner on mobile sites
Graphic Ad
Banners
MOBILE MOBILE INTERNET & APP INTERNET & APP
DISPLAYDISPLAYADVERTISINGADVERTISING
Viral
Identity
B. Upon Clicks, users are directed to Landing pages to interact with Brands; via URL link
Mobile LandingPage Upon Clickson Ad banners
• URL Link to Mobile WAP Page ( mobile sites )
OR
• Customized Mobile landing Page to deliver Campaign messages, with/without OPT-IN leads acquisition
1.
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What’s the Social Grid 2.0?one degree of separation
= We’re all just a click away
• Interactions from target forums to website.
• Interactions from websiteto target forums.
• Members no needs sign-up.
• Needs 1 account/ID for all sites.
• No regular banners, no advertisement• A part of contents, more Engagement, more Interaction.• Filtering info fit with member’s Interests.• Daily automatically updating info •. Weekly email fit with member’s interests.
An Add-on
• Connecting everyone with his/her own interests
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What’s Advertising 2.0?Contextual & Behavioural
Targeting/Real-time Content Banner
= Ad Relevance An Add-on
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What’s Shopping 2.0?Customer Ratings, Reviews &
Recommendations
= weCommerce An Add-on
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Social Media Platform in Vietnam
An Add-on
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Enough Already
The 2.0 World is changing the way we do everything!
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LeaUM Vietnam Co.,Ltd(h.o): D1 – 7F , 590 Cach Mang Thang 8 Bdlv , Ward 11, Dist
3, HCM City
(t): (+84 8) 222.11.927 - (f): (+84 8) 222.11.896
(w) www.leaum.com.vn
Mr. Đăng Nguy nễ
Assistant Account Director
(m): (+84) 121.303.7979
(e): [email protected]