lead broadcaster
DESCRIPTION
We've been working to develop new systems that leverage the social media to practical use. Generally, we see real estate professionals who adopt social media marketing as being more in tune with their customer base than those who aren't participating in online conversations. Being on Twitter is not an indication of being a good real estate agent, but it does become more obvious who knows their stuff by surveying any agents' online content on their blogs and networking accounts. We're working with Neighbor City.com to develop practical social media channels that connect real estate agents with qualified Neighbor City prospects. The first one is called @leadbroadcaster (the name may change), please check out the slideshow and let us know what you think.TRANSCRIPT
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Lead Broadcaster
Matching Qualified Buyers with the Best Real Estate Professionals
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Consumers already know they can use the internet to research their home buying decision
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Consumers are demanding their information in real time
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
Consumers want to find the best real estate professional to help them with their home buying decision
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Introducing Lead Broadcaster
A Twitter-based tool that connects the best real estate agents and qualified buyer candidates in real time
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
The process
1) Prospect requests more information on a property onNeighbor City
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
The process
2) The Neighbor City coordinator thoroughly qualifies the candidate
“Are you working with a Realtor now?”
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
The process
3) @Lead Broadcasterbroadcasts fresh prospects as soon as the Neighbor City coordinator gets off the phone
Some will be lender pre-qualified
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
The process
4) Real estate agents following @Lead Broadcaster respond to leads for their city with a Direct Message
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Responding real estate agents will have a referral fee agreement in place with Neighbor City
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
If the responding real estate agent has been qualified by Neighbor City, the lead handoff is made by email
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
The Neighbor City coordinator will continuously assist the transaction through closing
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
Lead Broadcasteraccomplishes four things 1)Leverages agent
participation in Twitter
2)Hastens lead response time
3)Connects best agents to prospects
4)Completely opt-in method to develop pipeline
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
Want to try it out?
First, follow @leadbroadcaster
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
@leadbroadcaster will Direct Message you with further instructions on best use of the service and its referral fee agreement
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
Questions or comments?
Pat KitanoPrincipal
@pkitano
pkitano (at) gmail