lead gen plugins for wordpress
TRANSCRIPT
WordPress Plugins for Lead GenerationCHRISTINA INGE, CEO, THOUGHTLIGHT
SEPTEMBER 2014
Ready to Start Capturing Leads?
► Not ready to invest in full marketing automation software?
Elements of a Lead Gen Platform
SEO, Social
Attract
Forms, Offers
Capture
Marketing Automation
Nurture
Analytics, Testing
Optimize
Know Where to Start
Most plugins offer some of the lead gen functionalities
Install one at a time:
In case it breaks
Learning curve
Good opportunity to evaluate maturity of lead gen operations
Start with Capture
You need that in place before you Attract
Collecting the Right Data
Forms are easy—intelligent data is hard
Offer, offer, offer
Context, context, context
A little extra work up front = more closed sales
Total Package Plugins
MARKETING AUTOMATION, CRM LITE
Lead In
Really nice, clean interface
Provides lots of data on individual leads, well-visualized
Strength is individual lead data, also offers analytics
Uses cookie tracking
Convertable
“Starter” Salesforce
Lead capture, tracking, revenue estimates
Jumplead
Full Inbound Marketing Automation for WordPress.
Activity streams and social media IDs
Live Chat
Forms, Email Marketing
Contact CRM and Analytics
Real-Time and Chat
Freemium
Fun with Forms CAPTURE AND ANALYZE LEADS
WP Leads
Simple shortcode forms
Easy to spin up
Export to Excel
Recommends using with Landing Pages—don’t
Transition between forms and more full CRM
Sometimes All You Need Is Jetpack and a Plan
If you anticipate 5-10 leads/month and mostly have an email list, MailChimp or Jetpack are fine
Start is to have a way for people to contact you
Popups AND OTHER QUESTIONABLE ACTIVITIES
Automatic Lead Generator for WooCommerce
Somewhat of a misnomer
Socially-integrated coupon popups
Can be highly effective
Social integration is awesome, sophisticated
Works on any site, regardless of WooCommerce
At-a-glance analytics
Exit Monitor
“Jerk” “Are you sure?” popups
Decide very carefully if you want to use
Some contexts:
Abandoned shopping carts
Landing page abandons
Subscription abandons
In general, though, stay away
Rolling Out Automation
Start small and build
Have a plan:
Data management
Workflows
Training
Growth
Know When to Upgrade
It’s time to upgradeDo you need stronger performance?
Do you want to do sophisticated
targeting/automation?
Are you getting over 50 leads/month?
