Lead Gen Program(LGP)

The Taylor Group Realty

What is a lead?How do we help the customer?How do we acquire leads?How do we distribute leads?How is lead quality maintained?

Introduction

Lead Gen Program (LGP)Distribution of leads depends on closing ratio and area

specific. Leads are Pre-Qualified. All you have to do is go on the appointment close the

sale and we do the rest.

New Boom Town CRM and Lead DistributionOn the spot allocation of leadsBased on lead geographical location (Zip Code)Based Lead on sales price, easy to operate dashboards

for lead management.

Business Opportunity

To build a solid pipeline of opportunities for our Agents.

Reduce Time for allocation the Leads from days to hours which will increase company revenue from 10% to 20% within six months.

Lead conversions Increased by 33.33%. Within six months

Close 4 or more deals per month per agent within 3 months. At Average sales price $250,000X 2.5% is $6250X4 (deals)=$25,000 mo. X12 mo. $300,000 at 50% spilt is Approx. $150,000 a year income. All you have to do is pick up the phone, and take appointments!

Business Objectives

Real time allocation – Leads can be contacted as soon as they are allocated. The waiting time would reduce from days to a time period, in the seconds, that the LGP department deems appropriate

LGP department – Increased conversion would make advertising for marketing department easier since they would now be able to market the business with a new niche, ultimately bringing in higher quality leads.

Create a streamline process that is efficient, and cost effective overall.

Company goals

Exclusive lead means assigning a lead to an agent who accepts a lead which it has no demand for.

All transactions must be logged at granular level for debugging and legal purposes.

We are a team, and you represent John Taylor and the Taylor Group.

Once lead has been assigned agent is responsible for closing this leads at all means necessary.

Business Risks

Allocate lead to highest closing ratio agent. Real timeAgents can accept or decline to bid for a leadAgents accepting LGP leads Real time to be considered

for greater benefits. It pays to be busy! Responding within 10 minutes of first allocation. Reduces costs and time to find, cultivate, and qualify

leads. Simply accept, pick up the phone, go to appointment,

close your… Listing/Buyer. Collect a Check 1,2,3

Major Features –

Two interfacesIncoming leads Boom Town & Taylor group lead Gen

spreadsheet. Nine Different highly noted lead source generators

This allows for solid leads that result in higher closing ratios Allows the ability to farm areasConstant flow of qualified leads.

Algorithm for analysis and routingAnalysis of leads are based on cost of lead, to close of lead. How many leads in a 30 day period, how many scheduled

appointments, How many attended, and how many closed. This percentage and analysis is monitored to maintain the best lead sources, and training opportunities.

Boom Town will allow a CRM data Platform for private lead management for each agent.

Major Features –

AssumptionsWhat happens when I receive a lead? If I get the listing do I get to use my sign? What happens after an offer has been made? Who closes the deal? Who meets the appraisers/contractors/inspectors? What happens to the client once the deal has been

closed? How do I retain my commission check? What if there

are disputes? Limitations

Accountability

Assumptions and Limitations

John TaylorBelieves system is essential to the continued success

and growth of the companyMarketing Department

Want the system to be accurate enough to free up their resources and also be able to market the system to:New agents coming to The Taylor GroupOur clients for speed to service and follow up.

DevelopersWant the system to be easy to use and maintain

Taylor Group Profiles

AgentsAccurate SystemResponsiveHelpful, and Solid

Brad FranceSuccessful ProjectBe under budget and delivered on time with all known

featuresProvide training and supportGrowing your business

Taylor Group Profiles (Cont.)

Lead comes in from one of the nine different sourcesLead is called right away. Leave Voicemail, and follow

up email. This lead is called and emailed 3 times in one week. Set appointmentAgent receives appointment. Shows up to

appointment Closes deal? Lists? Signs Buyers Brokers agreementDoes not Close: Follows up, Sending listings, Drip

Campaign etc.

Project Priorities

The internet is THE biggest, 24 hours/day networking for real estate

Understanding Online Prospects

According to NAR* REALTOR

90% of homebuyers used the Internet as an information source

77% of Internet homebuyers drove by or viewed a home they saw online.

36% of buyers first found their home on the internet.

Walk in/referral/direct mail response

Full contact infoLimited knowledge of

market/industryAGENT IS IN CONTROL

Internet leads/websiteLimited contact

info/protecting their privacy

Unlimited resource of information on market/industry

CONSUMER IS IN CONTROL

Online Consumer