lead nurture & management programs · lead scoring persona-based segmentation ppc social...
TRANSCRIPT
LEAD NURTURE & MANAGEMENT PROGRAMSConvert leads into sales and to long-term customer relationships.
OFF-LINECollateral & print materialsDirect mailIndustry publicationsNewspapersPersonal lettersPresentations & Pitchbooks
MARKETING AUTOMATIONA/B testing ChatbotsCustom landing pagesDynamic contentDynamic landing pagesE-blastsEmail & feed drips campaignsHeatmapsLead scoringPersona-based segmentationPPCSocial listeningTriggered emails
DirectAppointment-settingMeetingsNetworkingOn-site visitPhone callShare screenVideo callWorkshops
OnlineBloggingCase studiesContent marketingDigital mediaE-blastsNewsletters
Online advertisingOnline conferencesPodcastsPress releasesRssSeoSocial mediaSponsorshipWebinarsWhite papers