leader rural development programme supports for community festivals and events
TRANSCRIPT
LEADER Rural LEADER Rural Development Programme Development Programme
Supports Supports
for Community Festivals and Eventsfor Community Festivals and Events
Overview Overview
LEADER Rationale / Criteria LEADER Rationale / Criteria Eligible and Ineligible ProjectsEligible and Ineligible Projects Rates & Types of Grant Aid AvailableRates & Types of Grant Aid Available Application ProcessApplication Process
Community Festivals and Events
Tourism Measure of the LEADER / Rural Development Programme provides for supports for community festivals and events
Projects must meet guidelines / operating rules and CWP policy for festivals and events
Capital
Building modifications / Equipment
Analysis & Development
Development / marketing Plans
Group Marketing
Local branding initiatives, cluster activity
Training
on a group basis to assist with developing the festival / event
•Rates of Grant Aid:•Capital and Collective Marketing projects 50% up to a maximum grant of €150,000. Analysis & Development Projects may seek 75% support to a maximum of €30,000
Types of Grant Aid
Rates & Ceilings Rates & Ceilings
Capital and Marketing support Capital and Marketing support Max 75% to a ceiling of €150,000Max 75% to a ceiling of €150,000
Feasibility StudiesFeasibility StudiesMax 90% to a ceiling of €30,000Max 90% to a ceiling of €30,000
Training Training Max 100% to a ceiling of €15,000Max 100% to a ceiling of €15,000
Budget – national allocationBudget – national allocation
Guidelines There must be evidence that there are no other sources of
funding available e.g. Failte Ireland, Sports programmes/bodies, Heritage Council, Arts Council, Local Authority
Elements of projects must be stand alone No co-funding with other public bodies Preference will be given to new and emerging festivals Existing festivals will only be considered where there is a
new aspect that will develop and/or expand the festival /event. The group must provide a very strong case in this regard
Consideration is given to the number of existing festivals in the area
Projects must be innovative
Guidelines ctd
Groups must demonstrate that the project will result in sustainability for the community festival / event
LEADER cannot be an ongoing source of support – the project must demonstrate that it can become self-sustaining
Economic impact – a report on the economic impact achieved must be submitted prior to grant payment
CWP Policies Capital, PR, Event Management and Marketing
support – eligible where its outside the remit of Failte Ireland or other relevant agencies.
Programming funding – this will only be given in exceptional cases to new festivals / events or highly innovative aspects of existing festivals. Eligible costs include marquee hire, fencing, street entertainment etc. This will be assessed on a case by case basis.
Rates – festival / event / marketing groups with a membership of over 50% from the business community will only be eligible to receive business grant rates as there can be no secondary economic beneficiaries (circular 07/10)
CWP Initiatives
Community Festival and Events Animator
• Signposting
• Networking
• Good practice guides
• Training
• Cluster activity - capital / marketing applications
Application / Decision Process Projects come through Festival and Events Co-ordinator
where relevant Group submit enquiry form Application process Development officer assigned to project Development Officers present projects to Evaluation
Committee Evaluation Committee make recommendation to the
Board Board makes decision Department check follows Board decision Contract Issues - NB this can take up to 2 months from
Board Decision. Work cannot start until contracts are signed and returned
Wicklow Festival Supports PackageWicklow Festival Supports Package
1.1. Development of up to date database of Development of up to date database of festivals and events – networking festivals and events – networking opportunitiesopportunities
2.2. Development of a calendar of events Development of a calendar of events and promotion of same (in the form of and promotion of same (in the form of a brochure) in conjunction with the a brochure) in conjunction with the Gathering including wall chart & Gathering including wall chart & postcard – 130,000 copiespostcard – 130,000 copies
3.3. Capital funding opportunity to be Capital funding opportunity to be offered to cluster festivals in the regionoffered to cluster festivals in the region
4.4. Training opportunities incl. AOIFE Training opportunities incl. AOIFE Conference/ application traningConference/ application traning
Some Potential Clusters in Wicklow – sample of four
Bray Summerfest / Greystones Arts Festival / Wicklow Arts Festival/Arklow Seabreeze – Coastal Events Guide
Glendalough Arts Festival / Vale of Avoca WH Week/Glendalough Walks Festival / Glendalough Arts Network – PA System/Marquee
Knockanstockan / Bray Sumerfest - Large Marquee
Tinahely Show / Carnew Show – Ground TrackingBalto Balloon Festival / Baltinglass Music Festival - PA Equipment, signage
Sample LEADER Funding at Sample LEADER Funding at 75% in Castleblaney75% in Castleblaney
6½ Pages in Northern Standard 6½ Pages in Northern Standard €6,300€6,300 6 x 7 Day Advert on Northern Sound6 x 7 Day Advert on Northern Sound €3,654€3,654 Programme Book and fliers Programme Book and fliers €6,218€6,218 2011 Annual Calendar2011 Annual Calendar €3,993€3,993 Seven Pop up Stands with graphicsSeven Pop up Stands with graphics €4,840€4,840 6 Aluminium road sign stands6 Aluminium road sign stands €1,975€1,975 36 (8ft x 4ft) Road Signs36 (8ft x 4ft) Road Signs €1,990€1,990 40 control barriers40 control barriers €1,920€1,920 100 Cones100 Cones €1,983€1,983 24 (10ft x 2ft) Street Banners24 (10ft x 2ft) Street Banners €1,430€1,430 20 Corporate Flags20 Corporate Flags €1,600€1,600 1 Outdoor PA System1 Outdoor PA System €1,940€1,940
Benefits to DateBenefits to Date
Increased awareness of eventsIncreased awareness of events
Increased potential numbers attending Increased potential numbers attending eventsevents
Professional approach to promotionProfessional approach to promotion
Greater synergies amongst groupsGreater synergies amongst groups
Members supporting each others eventMembers supporting each others event