leadership, entrepreneurship & introduction to personal branding
TRANSCRIPT
Leadership, Entrepreneurship & Introduction to Personal Branding
Music & Event Career Short Class by @sexenusdPre-class
Sanata Dharma UniversityOctober 1, 2016
Steps to be a leader• Know yourself• Empower yourself• Know others/your team• Empower your team• Go toward the same goal
Types of leader• Leader by the position achieved• Leader by personality or charisma• Leader by moral example• Leader by power held• Intellectual leader• Leader because of ability to accomplish things
How to decide your personal brand?Answer these questions:• What are your skill? What are you good at? What
are the things that you are happy doing?• How do you want the world to see you at what you
are doing? The good one? The best one? Unique? Trusted? Happy? Determined? Cool? Choose your qualities!• What is your mission (or life goal)?
Personal branding is the process of promoting your unique passion, characteristics and skills
in order to advance your career
5 steps to personal branding• Define yourself or your business framework• Define your target market• Define your value proposition (why you are
different, why people have to use your product/service instead of the others)• Develop your messaging strategies• Plan a marketing campaign