INSPIRED INNOVATION &

IMPLEMENTATION

L E A D E R S H I P & S T R A T E G Y

APRIL 3, 2019 JAMES B. HENRY CENTER FOR EXECUTIVE DEVELOPMENT3

L E A D E R S H I P & S T R A T E G Y

PROGRAM INTRODUCTION:Innovation is a tricky word to define. However, one thing remains true, innovations and ideas are not synonymous. In order for an idea to become an innovation, it must be rooted in need and it must be actionable. In this program you will learn about new tools and techniques to search for and encourage innovation in your organization, as well as the skills needed to build a business case and communicate your ideas effectively to ensure implementation.

This seminar is designed to be interactive. As a result, we will introduce and discuss concepts and then apply them through brainstorming, exercises and ideation sessions with the goals of reinforcing approaches for inspiring creativity and innovation in your business. Our goal is for you to walk away with actionable ideas that could be considered for implementation, not put on the shelf for “later.”

KEY LEARNING OUTCOMES:After attending this program, participants will have learned how to:

• Identify opportunities for innovation in your market

• Prioritize innovation opportunities and resource assignment

• Infuse innovation into your culture

• Utilize tools and techniques to go from ideation to action

WHO SHOULD ATTEND:This program is ideal for new product development and innovation professionals, project managers, small–medium size business owners, entrepreneurs, business services and consultants.

PRICE & REGISTRATION:$1295. – full tuition (includes materials, meals and certificate of completion)

$995. – early bird registration (available 30 days in advance of program date)

SCHEDULE:9 a.m. Introductions & Overview of Program • Defining Innovation • AM session: Inspiration • PM session: Implementation

9:15 a.m. Predicting the Diffusion of Innovations

9:45 a.m. Developing an Imaginative Understanding for Better Ideation • Frameworks for Innovation and Non-Traditional Customer Insights • Open Innovation • Connecting Insights to Business Planning • Customer Journey Mapping for Product Innovation

10:45 a.m. Introduction to Design Thinking

11:30 a.m. Lunch

12:30 p.m. Uncharted Waters

1 p.m. Ideas vs. Opportunities

2 p.m. Building Innovative Business Models

3:30 p.m. Building and Sustaining an Innovative Culture

4–4:30 p.m. Debrief – Q&A

Program content is correct at the time of printing, but may be subject to change.

For more information, go to: execed.broad.msu.edu

FACULTY INSTRUCTOR:Ken Szymusiak Managing Director Burgess Institute of Entrepreneurship and Innovation Broad College of Business Michigan State University

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