Leadership: Values and VisionPresented by

Debbie Little Steve MerrittCollege of Agricultural Sciences Villanova University Penn State University

Mind Awaken Exercise

ACTIVITY: Identify the Values and Vision for NYC expressed by Mayor Bloomberg in the video clip

Vision and Values

What is the difference between having a vision and being a visionary leader?

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The Importance of Vision• Unites an organization

– One direction– Purpose– Buy-in

• Provides a clear path for the organization to take– Focus forward– Clear shared goals

• Inspires creativity and innovation– Gives permission to think strategically, critically– Opens avenues for new ideas, products, programs, services

• Is a vehicle to express an organization’s core values

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How Do You Wrap Your Head Around Vision?• Tell your story and emphasize your values

• Structured and Linear Models Understand the Past – What has made this organization

great? Understand past mistakes. Collect data. Analyze the Present – SWOT analysis is one example, a

snapshot in time. Create the Future – “Conceptsmith” first; “Wordsmith” second. Select the Course – Set long and short term priorities, focus Unite the Organization – Get buy in, communicate effectively

Foresight Process in Vision Development, B. Clarke and R. Crossland (2002) from The Leader’s Voice

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“Name that Company” – “Our vision is to be the Earth’s most customer centric

company; to build a place where people can come to find and discover anything they might want to buy online.”

– “To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace, is passionate about technology and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive behaviors are valued.”

– “______ will be a global university, committed to excellence, with a passion for creating knowledge and educating students to be leaders for a better tomorrow”

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Vision and Visionary Leadership Defined

• Vision should describe a set of ideals and priorities, a picture of the future, a sense of what makes the company special and unique, a core set of principles that the company stands for, and a broad set of compelling criteria that will help define organizational success.

-Oren Harari Business professor at the University of San Francisco as well as an author of several

management books, including The Leadership Secrets of Colin Powell.) • Vision creates a realistic, credible, attractive future for [an]

organization. -Burt Nanus

Author or coauthor of six books including the best-selling Leaders: Strategies for Taking Charge (1985, with Warren Bennis). He was director of research at the University of Southern California's

Leadership Institute and professor of management in the School of Business Administration.)

Source: National Defense University http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html

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Vision and Visionary Leadership Defined

• Builders of a new dawn • Work with imagination, insight, and boldness• Present a challenge • Call forth the best in people • Brings people together around a shared sense of purpose• Work with the power of intentionality and alignment with a

higher purpose • They are social innovators and change agents• They see the big picture and think strategically

Source: THE CENTER FOR VISIONARY LEADERSHIP http://www.visionarylead.org/

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Vision and Visionary Leadership Defined

• Profound interconnectedness between the leader and the whole

• True visionary leaders serve the good of the whole• They recognize that there is some truth on both sides of most

polarized issues • They search for solutions that transcend the usual adversarial

approaches to problem solving• They find a higher synthesis of the best of both sides of an

issue• They address the systemic root causes of problems to create

real breakthroughs.

Source: THE CENTER FOR VISIONARY LEADERSHIP http://www.visionarylead.org/

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Example of a Visionary Leader

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Alexander the Great 

Examples of Other Visionary Leaders

Maya AngelouSusan B AnthonyWinston Churchill

Marie CurieJohn F. Kennedy

Martin Luther King Abraham LincolnRonald Reagan

Margaret Thatcher11

Becoming a Visionary Leader

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• How does a person become a visionary leader?

• Talk amongst yourselves….

We love Debbie and Steve!

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Values Driven Leadership

•  A conscious commitment by leaders at all levels to – lead with their values– create a corporate culture that optimizes financial performance,

ethical practice, social contribution and environmental impact

• Values-driven leaders lead – from a deep sense of purpose– with a demonstrated commitment to life-affirming values, such as

honesty, integrity, excellence, courage, humility, trust, care for people and social and environmental responsibility.

Source: Center for Values-Driven Leadership, Benedictine University

http://cvdl.org/valuesdriven_leadership/definitions.asp

Values-Oriented Leaders Defined

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• Traits or qualities that are considered worthwhile• Represent an individual’s highest priorities and deeply held

driving forces.• Important and enduring beliefs or ideals shared by the members

of a culture • Exert major influence on the behavior of an individual• Serve as broad guidelines in all situations

Sources: Build an Organization Based on Values -- The Strategic Planning Framework for Vision, Mission, Values Susan M. Heathfield, http://humanresources.about.com/od/strategicplanning1/a/organizvalues_2.htm

Business Directory http://www.businessdictionary.com/definition/values.html#ixzz1xn3qFQwC

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Examples of Values• Ambition• Competency• Individuality• Equality• Integrity• Service• Responsibility• Accuracy• Respect• Dedication• Diversity• Improvement• Enjoyment/fun• Loyalty• Credibility• Honesty

• Innovativeness• Teamwork• Excellence• Accountability• Empowerment• Quality• Efficiency• Dignity• Collaboration• Stewardship• Empathy• Accomplishment• Courage

• Wisdom• Independence• Security• Challenge • Influence• Learning• Compassion• Friendliness• Discipline/order• Generosity• Persistence• Optimism• Dependability• Flexibility

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Example of a Values Oriented Leader

Jane Goodall• Primatologist, ethologist, and

anthropologist• Professional recognition and

public renown for her 45-year study of chimpanzee social and family life

• Founded and directs the Jane Goodall Institute

• Active in efforts to advance the power of individuals to take informed and compassionate action to improve the environment for all living creatures.

Examples of Values Oriented Leaders

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Jimmy CarterYvon Chouinard

Mahatma GandhiJane Goodall

Eleanor Roosevelt

Values as Part of Your Organization’s Culture

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• What are the VALUES your organization uses as the basis for its operation and existence?

• Talk amongst yourselves……

Level 5 LeadershipGood to Great, by Jim Collins

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• Blending “personal humility with professional will”

• Professional Will - Creates superb results no matter how difficult; sets standards for building an enduring organization; looks in the mirror not out the window in taking responsibility

• Personal Humility - Compelling modesty, shuns adulation, never boastful; acts with quiet determination; does not rely on charisma to motivate; channels ambition into the next generation; looks out the window not in the mirror to give credit where it is due

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• “It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious – but their ambition is first and foremost for the institution, not themselves.”

• Level 5 Leaders have a strong vision for their company, organization, or institution blended with drive to succeed, an understanding of how to set up the next generation for success, and “unwavering resolve to do what must be done.”

Level 5 LeadershipGood to Great, by Jim Collins

Value and Vision in Practice

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SITUATION: Highly personal, undergraduate liberal arts college in a rural location; notable past; current/serious enrollment issues. Must “realign” its future with a sustainable strategy in order to survive.

Realignment has significant impact on institutional values and consensus vision.

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Choices to Consider….[Review all options and identify/discuss the values and vision issues each present to the college.]

MARKETING•Rethink recruiting

practices•Reduce admission

standards•Increase discount

to meet enrollmentgoals.

PRINCIPLED (FINIS)

•Maintain institutionalmission and choose to close the institution

PRODUCT•Redesign curriculum,

more career oriented,practical, functional

•Reorient institution’sbrand

•Change marketingmessages to align withnew “outcomes” orientation

FINANCE•Reduce personalized approach to

undergrad ed•Hire third party providers•Emphasize on-line, non-credit

degrees/classes•Increase class sizes•Employ adjunct faculty•Reduce holistic approach

Thank you!

Debbie LittleCollege of Agricultural Sciences

Penn State Universitydxm16@psu.edu

Steve MerrittVillanova University

stephen.merritt@villanova.com

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