BRAND® LEADERSHIP

FORUMEXPLORING THE SUCCESS FACTORS

IN CORPORATE BRANDING

LEADING A GLOBAL BRAND TRANSFORMATION

HELENA NORRMAN SVP, CHIEF MARKETING AND COMMUNICATIONS OFFICER

ERICSSON

BRAND® LEADERSHIP

FORUMEXPLORING THE SUCCESS FACTORS

IN CORPORATE BRANDING

NEP Worldwide Network

P A R T N E R S

F O U N D E R

C O R P O R A T E B R A N D C O N S U L T I N G

BRAND® LEADERSHIP

FORUMEXPLORING THE SUCCESS FACTORS

IN CORPORATE BRANDING