Sify is a brand whose story is in-extricably linked to that of therise of the Indian tech success

story. When the company was first es-tablished in 1995 at Chennai, it quick-ly grew and added a series of firsts toits list. It was the 1st network in Indiato be IPv6-enabled, the 3rd largest IPVPN service provider in India and anindustry-defining portal, and in 1999,it became the first Indian ICT compa-ny to be listed on the NASDAQ.

In 2007, Sify realigned itself to builda host of products and services for en-terprise thus establishing the coun-try's premier enterprise Cloud servic-es. Today, offering Converged ICTsolutions to over 4000 satisfied corpo-rate customers in over 1100 cities, it'sno surprise that they are the mostfavoured partner for EnterpriseConnectivity, IT and Software servic-es. They also hold licenses forNLD/ILD/ISP and wireless broad-band spectrum on a nationwide basis.India's internet pioneer is also nowthe pioneer in providing Cloud andSaaS services in the Indian marketand among the Top 3 service providersfor ManagedNetwork Services.

In Jan 2012, theybecame the first ICTCompany in India toown a submarine ca-ble landing station inMumbai with con-nectivity on botheast-and-west seacorridors. Earlierwith the voice licens-es, the cable pathsand a network con-nectivity that spansthe breadth of thecountry, they arenow in an enviable position to partnerwith both domestic and internationalTelecom and IT players.

And it is not just the enterpriseswho are taking notice. With orders for6 State Data Centers already in, boththe state and Union governments areactively engaging Sify in their en-deavor to rapidly adopt automationacross all ministries and depart-ments.

With a focused knowledge, expert-ise and vast experience to fall back on,they are ever-ready to face and con-quer any challenge on the convergedICT front. Sify's seamless offering ofConnectivity, Network, Data Centre,Cloud and Managed Services under

one roof, and their service model ofdriving Business SLAs across thesediverse Infrastructure pillars, havehelped them provide unique value tocustomers.

Also, by providing service offeringsthat are flexible, scalable and innova-tive in an ever-changing IT landscape,and integrating the network and ITlandscape, Sify has consistently beenable to service customers' require-ments and create sig-nificant ROI for its endcustomers. Sify's prod-uct portfolio comprisesof an integrated end-to-end services and solu-tions that have beencreated to cater to theupcoming demands ofmarketplace.

The organizations experience in in-tegrating with ICT Value Chain, bothat national and global levels, has beenthe reason for the sustained growththat it has witnessed over the years.Sify has been catering to diverse ver-ticals- a true-blue enterprise brand en-compassing large, medium and smallenterprises, other Telcos, PSUs, start-ups, etc. As an agile and nimble-foot-ed organization, Sify has transformedand nurtured many a brand at everystage of its existence. In addition tothis, they have built their ownApplication IPs around TalentManagement, Forward Supply ChainManagement, E-Learning andMobility.

Their diverse portfolio has provid-ed customers a choice of a single win-dow mature service provider acrossan extensive range of offerings. Sify'sbrand character shines through in thehunger for excellence demonstratedby its teams and their engagementwith end customers. The high degreeof customer satisfaction Sify enjoysreflects in the high rate of contract re-newals they keep witnessing in the

market place.Their contribu-

tion to the market-place has been seenin the alignment ofits service offeringsto the ThirdPlatform, driven bySMAC which show-cases the extent ofcustomization thattranspires with itsservices. Their en-gagement philoso-phy is driven by

Less Hardware, Less Software & LessServices, with services powered byCloud, SAAS and Shared Services,thereby providing customers scala-bility, consumption-based billing andconverged service delivery across ITInfrastructure and Telecom. Theirlegacy of delivering a highly engagingand satisfying suite of services cou-pled with innovative solutions, a briskpace of execution and integrationability has found high resonanceamong end customers. It is thus nosurprise to see that the brand hasearned the trust of over 8000 cus-tomers and is one of the best techbrands to be found anywhere in thecountry.

A history of excellence Sify's brand history is one littered with many milestones

The nature of the current Indianmarket is dynamic, evolving dayby day. Whereas organized retail

is reshaping the FMCG sector, the par-ticipation of the large multinationalcompanies andhomegrown start-ups inthe growth of e-commerce and e-retailsector is redefining the market place.The changes in global market are alsoreflecting in the Indian business likenever before.

It is a fact that innovation is the life-line towards achieving a sustainablebusiness model, which can address thepresent challenges while pave the pathfor future growth. With the risinginterdependence between busi-ness performance and technicaladvancement has put a tremen-dous pressure on organizationsto adapt to new technical plat-forms. The trend is not new it isjust evolving faster. No wonderMarg Compusoft has maintainedits position among the MostPreferred Technology Partner forIndian Industry for last twodecades.

Marg Compusoft is quicklygaining recognition as one of themost preferred technology partners forIndian Industry for the last two decades.From their inception in 2000 till date,

the organization today has a userbaseof over 6 lakh with 2500+ professionalsworking in 370+ offices spread acrossthe entire nation. The company hasbeen founded by three technocrats andhas now flourished into a global tech-nology solution provider.

This organization is driven by the vi-sion to make technology available andaffordable to all. The key focus market-for Marg has always been the most ver-satile segment of MSME, Retailers,Distributors and Manufacturers, who-have immense business potential butare still under-served. MARG has es-

tablished itself as one of the most flexi-ble Inventory and AccountingSoftwares in the segment. It accommo-dates every business need from Billingto Balance Sheet, and the most strikingfeatures of MARG products are thatthey are User Friendly and can becus-tomized as per trade requirements.

Understanding the customer's needis very important. MARG offers cus-tomised solutions to all the customersbased on their business needs. MARGbelieve in providing value based serv-ices. For example: for a yarn manufac-turing enterprise, MARG offers cus-tomisation as per thread count, colour,composition etc. MARG also ensuresregular updation of their software andkeep on taking client's feedback formore regular improvement.

MARG now offers the latest and mostflexible MARG ERP solutions. It hastaken a lead in the market evolution, asits services are affordable and fit for dy-namic Indian market. MARG ERP iscreated with a broader vision to makethe ERP platform accessible and af-

fordable to the growing MSME segmentalong with the Industry leader. This en-terprising organization can leveragethe platform for managing the entirebusiness life cycle while practi-

callyadding no extra IT infra-structure to accommodate the so-lution.

Its cloud integration enablespaperless transactions and re-mains user friendly, cost effectiveand highly flexible. MARG alsoevolves in line with the solutionsthey provide. They make them-selves eligible for transformingany type of business for betterproductivity. They offer essentialmeans for a business to achieveits maximum potential.

It is thus little surprise to seethat recent studies looking to identifythe best accounting software haveplaced MARG among the best softwaresolutions in India, another feather intheir cap. This brand's single biggestcontribution to the industry is 'Value-based Services'. They treat their clientsand customers as important part oftheir brand and aspire to give worth ofevery penny spent by them.

They are at a transitional phasewhere they wish to position themselvesas a state of the art consulting & tech-nology organization that can transformany business and provide the means toachieve its maximum potential and en-joy the benefits of advanced technolo-gy. MARG aims to work for the better-ment and growth of Indian Economy,Industries and society by providingthem with the best solution to help in itgrowth at a good pace.

The word 'MARG' has been originat-ed from ancient Sanskrit language,which translated means "path" or"way", and this is perhaps fitting sinceit denotes the organization'scommit-ment to forge new paths.

The Backbone of Indian Business Marg Compusoft has been a trusted solution for a diverse setof business needs

Goibibo's story is intrinsicallylinked to that of AshishKashyap, who launched and

grew products for large firms beforeturning entrepreneur himself withthe hugely popular Ibibo group.

Founded in September 2009,Goibibo's core focus is to deliver thefastest and most reliable travel book-ing experience backed by creation ofa two sided platform with strong net-

work effects. Goibibo.com enablestravellers to search, compare andbuy from across categories such asFlights, hotels, Bus and Flights + ho-tels. Goibibo's brand philosophy is"Go Karde", manifesting itself by giv-ing travelers the fastest booking ex-perience, fastest search, quickestpayments, cancellation, & refundsand a highly responsive customerservice.

The brand has been driving vari-ous technology innovations such as'Go time' (which ensures the fastestbooking time), 'GoCash': Goibibowallet, 'Go Reviews' (User generatedphoto reviews by travelers), 'GoStays'(the largest selection of hotels in-cluding budget accommodation) andthe launch of 'Flights + hotels' on mo-bile, an industry first which enableusers to book "flights + hotels" in asingle cart across Android and iOSdevices.

The brand's growth story has beenquite remarkable. As per a recent re-search report by Morgan Stanley(Report released in December 2015),Goibibo.com is the No. 1 in hotelbooking volumes in India. Goibibo isalso the most preferred OTA by hote-liers across parameters in India.Goibibo hotel bookings crossed 1.6million room nights for the periodOctober to December 2015 (Q3), grow-ing by 400% YOY. Mobile contributed

to 71% of the bookings in the monthof December 2015 up from 42% a yearago.

Innovation and speed are at theheart of the organization's brandDNA. Despite being a late entrant,Goibibo has become a leading onlinetravel player in the country and the

number 1 Travel mobile app. Thecompany has been constantly re-leasing mobile first innovations suchas flights, hotels, GoCash gifting,traveler's checklists, photo ratingsand reviews and the most recent onebeing a question and answers fea-ture.

Goibibo has activated and digi-tized the hotel industry in India.This has not only enabled Goibibo tobecome India's largest hotel aggre-gator but also helped thousands ofindependent hotels and accommoda-tion owners to increase their occu-pancies and yields. The Ibibo ecosys-tem is geared towards solving painpoints for both the sellers (hotel own-er, bus operator etc) and travelers.

In the hotels space, inGoibibo en-ables property owners to managetheir rankings, ratings, conversionrates, content scores, yields and lastminute offers. This is one of themain reason for goibibo to have cre-ated a lead in the accommodationsegment. Goibibo has created itsown UGC engine (User generatedcontent) for ratings, photo reviewsand question and answers feature.

Goibibo is also the first OTA in theworld to leverage the power of pic-tures via 'Photo reviews' and alsoharness the power of the knowledgeof the community for its questionsand answers product. With over200,000 photo reviews by real travel-ers, there are several things in thetransportation and ticketing spacethat are driving their growth story.

The recent launch of the carpool-ing app, Ryde, is yet another effort to-wards solving pain points in thetransportation space. Multi routes,multi air and bundling flights + ac-commodation are several otherthings that they are executing in thetransportation and ticketing space.With all their efforts and innova-tions, it is little surprise to seeGoIbibo surge to the top of their in-dustry over time and being recog-nized as one of the Best Tech Brandsof their kind.

Giving flight to dreams As India's largest hotels and accommodation aggregator,Goibibo has helped Indians travel better since 2009

MARG NOW OFFERS ONE OFTHE LATEST AND ONE OFMOST FLEXIBLE MARG ERPSOLUTIONS. IT HAS TAKEN ALEAD IN THE MARKETEVOLUTION, AS ITSSERVICES ARE AFFORDABLEAND FIT FOR DYNAMICINDIAN MARKET. MARG ERPIS CREATED WITH ABROADER VISION TO MAKETHE ERP PLATFORMACCESSIBLE ANDAFFORDABLE TO THEGROWING MSME SEGMENTALONG WITH THE INDUSTRYLEADER.

MARG ALSO ENSURES REGULAR SOFTWAREUPDATES AND KEEPS ONTAKING CLIENT FEEDBACKFOR REGULARIMPROVEMENT.

GOIBIBO IS ALSO THE FIRSTOTA IN THE WORLD TOLEVERAGE THE POWER OFPICTURES VIA 'PHOTOREVIEWS' AND ALSOHARNESS THE POWER OFTHE KNOWLEDGE OF THECOMMUNITY FOR ITSQUESTIONS AND ANSWERSPRODUCT.

Sify Bangalore-DC

Sify Tidel park

Sify Rabale Sify Noida DC

ASHISH KASHYAP,CEO, Ibibo Group

Epson, a global leader in digitalimaging and printing solutionshas been a pioneer in introduc-

ing technological innovations thatmake a difference to everyday life. Frompersonal desktop products to those thatcan be networked across large organi-sations, Epson offers solutions suitedfor different types of users in variouswork environments. From more eco-nomical printers for offices and com-mercial establishments to photo-print-ers and hi-resolution scanners forphoto-professionals and studios andmuch more, Epson creates solutionsthat make life easier, more convenientand less time-consuming.

Over the years, Epson introducedseveral breakthrough innovations thathave benefited consumers tremendous-ly and in the process have created a sig-nificant niche in the marketplace.Constant technological advancementscoupled with increased adoption of ITamongst consumers is ensuring that ex-pectations of the consumers are everchanging. Key to these expectations arelower costs and higher efficiency. The

consumer is no longer willing to accept

what is thrown at them by manufactur-ers.

Keeping in line with their tagline,'Exceed your vision', they have con-stantly introduced products with supe-rior technology with innovative fea-tures to meet the diverse requirementsof today's consumers. All their productsare built with compact, energy-saving,and high-precision technologies thathave given us a distinct edge over our

competitors.For example, their new generation of

InkTank printers come with a host ofinnovative features and are equippedwith connectivity options such as Wi-Fiand touch-screen interface support.Keeping the cost of printing low for con-sumers has enabled them to discoverthe joy of printing without the worry ofcost.

Service Support is also an integralpart of Epson's product offering.Through their strong after sales sup-port network across 197 cities andtowns in the country, they are not onlyable to ensure seamless customer satis-faction but constantly exceed customerexpectations. They have witnessed suc-cess in India and gone from strength tostrength by understanding the marketrequirement and addressing consumerneeds. Today, Epson is a Rs.1000 crore+brand in India and they are now the No.1 brand in terms of Value market sharein all the segments they operate in inIndia - Inkjet printers, Dot Matrix print-ers, Point of Sale Printers andProjectors. Everything they do is de-signed to not only match the expecta-tions of consumers but to exceed theirvision as well. This continues to be theirmantra of success.

Leading by example With a rich history of creating inspirationaltechnology, Epson continues to blaze a trail today

There are a few Indian brands thathave taken the fight to the lead-ing global players, but few have

done it with as much aplomb asZebronics. Known for its 'designer' as-pect - innovative andstylish looks - with atag of affordability,Zebronics is carvinga niche for itself.

The core value ofZebronics brand EQR mantra(Excellence, Quality and reliability)and Value for money price have helpedus in winning the consumers. Value formoney is something which is deeplyembedded into Zebronics brand, with-out any compromise in quality.

Little wonder then that the brand hasexperienced consistent CAGR of about35% in the last 3 years, with biggergrowth in the pipeline. A lot of this is

because of careful andmeticulous planning ofproducts. Aggressive plansin consumer electronicsproducts such as Speaker,LED TV and recentlylaunched surveillance prod-ucts have fueled this growth,especially as the brand hasretained its strong hold onIT as the No 1 peripheralsbrand of the country.

Zebronics is more thanjust a business though and itactively believes in taking astep forward from its vicinity and beinga socially active organization by joininghands and creating a better future.Giving back to the society is the wholeidea behind CSR activities, and this alsogives a connection with the communi-ty at large. However, rather than treat-

ing CSR as a mandate, Zebronics poursits heart into the work it does.

They have a health clinic running atPallikaranai, Chennai for past

7 years, where patients aretreated for nominal fees ofRs. 10. ZebBees, the em-ployees of Zebronics havevolunteered for BloodDonation Camps conduct-ed in Chennai regularly.They also provide financialassistance to patients in ahospital for kidney dialysistreatment under ZEB-Health.

Zebronics' brand build-ing exercise has given richdividends as witnessed in

the strong growth the company is ex-periencing. The company's dedicationto providing high quality products atthe right time is what has definedZebronics' success as a brand, and it iswhat will continue to drive the brand'ssuccess in the years to come.

Quality for the masses Delivering maximum value is a mantra that hasdelivered maximum returns for Zebronics

RAJESH DOSHI,Founder Director,

Zebronics

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