Fundamental Benefits of Content Marketing

Strategies

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“Content marketing represents the gap between what brands produce and what consumers actually want.” ~ Michael Brenner

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Content marketing is the biggest success story in the marketing industry and it gives your website traffic an incredible boost. Here are a few reasons why content marketing works.

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IMPROVES SALESDo you know a study conducted by the Custom Content Council showed that more than 70% of users preferred to get their information from articles rather than from corporate advertisements? It’s clear that well drafted content promotes the brand positively and provides a controlled and portable shop window for companies to sell products.

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RETAINS CUSTOMERSCharming customers with interesting content builds brand awareness, improves traffic and retains customers. A website without useful, valuable and findable content is about as useful as a badly printed brochure.

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LONG-TERM CUSTOMER ENGAGEMENT Customer engagement is all about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. Using regular communication with your customer base, you can gradually build up a bond with the reader, increasing their trust in your brand and making your product or service their first choice.

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Looking for the best content marketing strategy to help your business stand out amongst the crowd? WSI, a digital marketing company in South Africa specialises in offering result-oriented marketing strategies to make a difference for business all around the world.

Visit : www.wsionlinebusiness.co.za

Call : 031 764 0776