leading from the middle social media
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SOCIAL MEDIA FOR HIGHER ED LEADERS
With Stephanie Delaney, JD, PhD
Seattle Community College
Leading from the Middle, Spring 2014
WHO’S HERE?
Considering both work and personal use, how often do you use a social media tool?
I use social media tools all the time
I use social media tools a few days a week
I use social media tools a few times a month
I rarely if ever use social media tools
LET’S SHARE
Shared Notes on Google Docs - http://bit.ly/LFM_SocialMedia
Backchannel on Today’s Meet - https://todaysmeet.com/LFM
Twitter Hashtag - #LFM2014Follow me on Twitter @stephaniedelane
WHY ARE YOU INVOLVED IN HIGHER EDUCATION?
Type your answer into our shared Google Doc or in Today’s Meet
DOUGLAS ADAMS ON TECHNOLOGY
I suppose earlier generations had to sit through all this huffing and puffing with the invention of television, the phone, cinema, radio, the car, the bicycle, printing, the wheel and so on, but you would think we would learn the way these things work, which is this:
1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3) anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilization as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
THE CASE FOR SOCIAL MEDIA
WAYS OF PARTICIPATING IN SOCIAL MEDIA
CreatorsConversationalistsCriticsCollectorsJoinersSpectatorsInactives
OBJECTIVES FOR PARTICIPATING IN SOCIAL MEDIA
ListeningTalkingEnergizingSupportingEmbracing
TWO RECOMMENDATIONS FOR ENGAGING IN SOCIAL MEDIA
Share what you know Listen to what is being said
OBSERVE
SHARE
CREATE
CHRIS BAILEY, LOWER COLUMBIA - FACEBOOK
ORGANIZE
Hashtags # - searchable way to tag information
Twitter ListsUsing Twitter Lists -
https://support.twitter.com/articles/76460-using-twitter-lists
Mashable Twitter Lists - http://mashable.com/category/twitter-lists/
LEE LAMBERT – PIMA CC - TWITTER
ERIC MURRAY – CASCADIA - BLOGGING
“Friday Letter, 2-7-14
Sometimes I wish I could put all of our employees into an open air bus, drive down Main Street in Bothell, and have 700,000 people come out to celebrate our success. I mean, what we do deserves the accolades of the masses and they should celebrate it.
Sometimes I wish that Boeing would paint a 747-8 with “CASCADIA: Home of the Kodiaks” and put Kody’s face on the tail for everyone to see. I mean, we have good industry connections and it would be great if they could acknowledge it. Or, instead, they could use the $25,000 spent on painting the plane and start an endowment to permanently assist students with getting an education.
Sometimes I wish I could give every employee a $5000 ring, which they could then re-sell on eBay for $96,000, to recognize the successes from the past year. I mean, we are the best, so why not reward it?”
SELECTING YOUR TOOLS
AGGREGATE
How to choose Works with the social media that you currently use or might use
Available on the devices you use
Makes sense to you
Top Social Media Managers Flipboard Seesmic TweetDeck Hootsuite
MANAGE YOUR TIME
Turn off the distractions! Check the Settings of any tool and turn off the push notifications and pop up alerts
Set aside some time Avoid doing it right before bed
Have a mission Set a timer
QUESTIONS???
Feel free to contact me with questions
Stephanie Delaney [email protected]
Slides at http://slidesha.re/1epwFUw
All images in this presentation, with the exception of the web images, are from the Microsoft image gallery.