leading innovation in the data center - dell emc norwayleading innovation in the data center bjørn...

© 2012 Cisco Sy stems, Inc. All rights reserv ed. PublicC97-713544-00 1

Leading Innovation in the Data CenterBjørn R. MartinussenTechnical Solutions ArchitectARCHITECT

Oslo, October 2012


Agenda

EMC + Cisco + Intel

Cisco Unified Data Center

Joint DC Solutions & Partners

IT Challenges Today


IT Challenges Today

Overworked IT Staff

Budget –CapEx And OpEx

Need for Efficiency And Support

Complex Designs And Implementations

Baseline / Benchmark Metrics Unknown

Multiple Vendors, Contracts

Speed To Deliver


Transformation

*Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January 2012

800% growth in data over the next 5 years, with 80% of it being unstructured*

Dramatic Growth of Data

Data centers can consume 100 times more energy than the offices they support*

Consolidation and Virtualization

Cloud

NewData Centers

Desktop Virtualization

Business Continuity and Disaster Recovery

Application Integration

Energy Efficiency

The Role of IT as a Service

© 2012 Cisco Sy stems, Inc. All rights reserv ed. PublicC97-713544-00 5© 2010 Cisco and/or its affiliates. All rights reserved.

Performance Leadership

Advanced Data Protection and

Reliability

World-ClassEconomics

Driving industry standards, market transitions and innovative solutions to IT challenges

Intel® & Cisco: Joined at the Chip on Unified Computing System; Industry partnership of over 10 years

Intel & EMC:Deep technology alignment

that delivers high performance, cost-efficient platforms

Cisco & EMC:Industry Leading Converged

Infrastructure Solutions

© 2010 Cisco and/or its affiliates. All rights reserved.

Intel® & Cisco: Joined at the Chip on Unified Computing System; Industry partnership of over 10 years

Intel & EMC:Deep technology alignment

that delivers high performance, cost-efficient platforms

Cisco & EMC:Industry Leading Converged

Infrastructure Solutions


Any Workload Any Service Any Scale

• LAN and SAN switching• Routing• Security• Application optimization • Orchestration and automation

• Physical• Virtual • Cloud

• Service providers and massively scalable data centers

• Enterprise• Small and midsize businesses

Consistent and SimplifiedPolicy, Features, Security, Management, and Programmability

Cisco Unified Data Center VisionThe Platform for Delivering IT as a Service

Cisco® Unified Computing Cisco Unified ManagementCisco Unified Fabric


Wire Once, Enable Everywhere Storage Fabric

OperationalSimplicity

CommonManagement Interface

EnterpriseScale

Performanceand Resiliency

EMC Connectrix and Cisco MDS – Cisco Nexus®

Unified Fabric

Cisco® DCNM Management

Cisco NX-OS Operating System

FC

FCoE

iSCSI

NAS

iSCSI

FC

FCoE


Cisco Unified Computing SystemSingle System: Computing, Networking, Virtualization, and Storage Access

Single Unified System Designed as a single integrated infrastructure

Unified ManagementBare-metal abstraction and API design for automation and orchestration through industry-standard tools

Server Innovations Industry-standard, Intel architecture servers with Cisco® innovations

Unified Fabric Virtualization awareness and scalability without complexity

Intelligent Infrastructure Self-integrating components and policy-based automation

Cisco Servers Powered by the Intel® Xeon® Processor Family


Cisco UCS Components

Cisco Unified Computing System™

Cisco UCS® 6200 Series Fabric Interconnects

Cisco UCS 624BUP Cisco UCS 624BUPor

Cisco UCS Manager(Embedded)

System ManagementApplications

Graphical User InterfaceCommand Line Interface

160 Gbps per Chassis 80 Gbps per Chassis 80 Gbps per Fabric Extender

Cisco UCS 2208XP Fabric Extender

Cisco UCS 2204XP Fabric Extender

Cisco UCS 5108 Blade Server Chassis

Cisco Nexus® 2232PP 10GEFabric Extender

Cisco UCS B-Series Blade Servers Cisco UCS C-Series Rack ServersScale Out

and Web 2.0

Cisco UCS B22 M3 Cisco UCS C22 M3 Cisco UCS C24 M3

Enterprise-Class-

Cisco UCS B200 M3 Cisco UCS B420 M3

Cisco UCS B250 M2Cisco UCS C220 M3 Cisco UCS C240 M3

Mission-Critical-Cisco UCS B230 M2 Cisco UCS B440 M2 Cisco UCS C260 M2 Cisco UCS C460 M2

Aligning infrastructure configuration with workloads through automation and policy

Simplifying three networks into one

Many form factors, one system: Servers powered by Intel and Cisco® innovation

Cisco Servers Poweredby the Intel® Xeon®

Processor Family


2012 Gartner Magic Quadrant for Blade Servers

Source: Gartner (March 2012)

Dell Cisco

IBM

HP

Fujitsu

SGIBull

HitachiNEC

OracleHauwei

Challengers Leaders

Miche Players Visionaries

Abili

ty to

Exe

cute

Completeness of Vision

This graphic was published by Gartner, Inc., as part of a larger research document and shouldbe evaluated in the context of the entire document. The Gartner document is available upon request from http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Magic Quadrant for Blade Servers

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb�

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb�


Customers Have Spoken

x86 Server Blade Market Share, Q2CY12

• Cisco UCS® momentum is fueled by game-changing innovation; Cisco is quickly passing established players1

• x86 blade servers are growing more than twice as fast as the overall x86 computing market2

• Maintained number 3 worldwide in x86 blades with 15.2%, just behind IBM with 15.4%1

• 15,800 Cisco UCS customers worldwide

• Annualized revenue run rate over US$1.6 billion

• Cisco UCS Q3FY12 growth of 58% year over year

Cisco UCS After Only

3 Years

Source: 1 IDC Worldwide Quarterly Server Tracker, Q2CY12, August 2012, Revenue Share2 IDC Q1CY12 Server Forecaster, Based on x86 Blade Revenue

0% 10% 20% 30% 40% 50%

Hitachi LtdOracleFujitsu

NECDell

CiscoIBMHP

Cisco UCS No. 3 with 15.2% WW

0% 10% 20% 30% 40% 50%

Oracle

Dell

IBM

Cisco

HP

Cisco UCS No. 2 with 21.9% North America


Cisco and EMC Three Paths to the Private Cloud

Best-in-Class Infrastructure Components Proven Infrastructure Converged Infrastructure

Build Your Own EMC VSPEXVblock™ Systems

Cisco Servers Powered by the Intel® Xeon® Processor Family


A New Way to Deliver IT

Orchestration and Management

Virtualization

Computing

Storage

Engineered

Tested

Validated

Vblock™ Systems• Management and orchestration:

Unified infrastructure manager (UIM) framework

• Virtualization: VMware• Computing: Cisco UCS®

• Networking: Cisco Nexus® and Cisco® MDS switching

• Storage: EMC Symmetrix VMAX or Unified

• Intel Xeon technology at the heart of Vblock systems

Solutions and Services• Accelerated time to value of business

applications• Easily accessible support Powered by the Intel® Xeon® Processor Family


EMC VSPEX

Application

Hypervisor

Cisco UCS

Cisco Nexus

Storage

Backup

EMC VSPEX DESIGN PILLARSPowered by the Intel® Xeon®Processor Family

Simple Efficient Flexible

Modular &Reusable,De-Risked

Agile,Low Cost

LeverageInvestment,

Choice,Extensible


Cisco Reference Architecture for EMC’s Greenplum MRPurpose-Built, Highly Scalable, Easy to Manage, and Fast to Deploy

• Hardware and software validated • Greenplum MR Hadoop software• Red Hat Linux OS• Cisco UCS® C-Series Rack Servers• Cisco UCS fabric interconnects and Cisco

Nexus® fabric extenders• Cisco UCS Manager• Ultra fast, high endurance Intel 710 SSD

Next-Generation Enterprise-Ready Hadoop Reference Architecture


Oracle 11i eBusiness SuiteReplatforming: EMC IT Case Study

• One of the largest single global instances of Oracle 11i

• Core mission-critical applications: – Direct Express (DXP) | Channel Express

(CXP)– Oracle Sales (CRM) | Service – Contracts | Projects

• 70+ application tiers: VMware and Linux

• Oracle Database 10g R2

• 12-TB database; 8.8 billion rows of data

• 52 million transactions per day


• Sun Fire E25K

• UltraSPARC IV processor

• CPU: 224 cores

• CPU utilization: 80%

• OS: Solaris 10

• Storage: EMC Symmetrix DMX-3

• Intel® Xeon® processor E7

• Cisco UCS® B440

• CPU: 192 cores

• CPU utilization: 10%

• OS: Red Hat Linux and VMware vSphere

• Storage: EMC VMAX

From To

Sun Fire Server Vblock™ System


EMC IT Case Study: Tenfold Performance Gain

• Sales transactions time: 50 to 90% reduction (2 to 10 times faster)

• Customer service transaction time: 85 to 95% reduction (up to 20 times faster)

• Batch jobs: 2 to 20 times faster

• CapEx and OpEx savings of US$5 million to US$7 million

CPU Utilization

Sun E25K: Daily Spikes (224 Cores) Cisco UCS®: Less than 10% (128 Cores)

*Based on EMC IT Internal Testing


EMC and Cisco ServicesTo Plan, Build, Run, and Optimize Our Integrated Solutions

Processes

Provide Strategic Guidance

Plan and Design Solutions

Train and Educate the WorkforceManage Operations

Deploy and Optimize

Technology

Deliver Expert Customer Support


Foundational Intel® Technology

• Market leaders in storage, networking, and computing

• Cooperatively developed offerings: products, services, and solutions

• Foundational Intel technology at the core of all solutions

• Deep technology alignment

• Integrated routes to market

• Joint venture: VCE coalition

• Shared vision

Cisco, EMC and Intel Leading Innovation in the Data Center


Cisco standen er på vei ut til kaffen

Call To Action


THANK YOUTUSEN TAKK

leading innovation in the data center - dell emc norwayleading innovation in the data center bjørn...

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