Committed To Leading

The Great John Wooden said “It’s the little details that are vital. Little things make big things happen.”

You can choose to survive or choose to do the little things brilliantly.

Duane spoke today about confirming appointments. I talk about the importance of texting daily.

The future is in your hands, your unique commitment to focus on our goals will make your dreams come true.

Move outside your comfort zone and never give up the opportunity to get better every day.

I believe in you. I believe you can achieve whatever you want as a leader in this great commpany. Put it all on the line and never be satisfied with your past performance.

In Your Corner, Joe

Message froM the coach:

New website,New digital

retailiNg aNd New crM perforMaNce

“A CoACh must never forget thAt he is A leAder And not merely A person with Authority.” – John Wooden

Leadership SummitOctober 15, 2015

“leAdership is getting someone to do whAt they

don’t wAnt to do, to AChieve whAt they wAnt to ACheive.” – Tom Landry

it’s tiMe to briNg Your “a” gaMe!

Winning Isn’tEverything,but it beats anything that comes in second

new world class website design4 texting 4 email blasts4 scanning drivers licenses 4 Appointments and Confirmations

Leaders understand that the SMALL things turn into the BIG wins, and tracking the groups increases in the items listed above certainly are some of the small things that have turned into big wins that ASAG has experienced: a walk down Memory lane:ASAG sales volume from the last full year on eLEAD CRM (2012) to the past 2 years sales volume since moving to Car Research XRM. ASAG has had New and Used combined sales increases of 8.5% (the first year) and 28.5% (the second year) over the 2012 numbers when the group was last on eLEAD CRM. See the comparison below: sales Volume increased 28.5%Last full year with eLEADS CRM: ASAG Group Sales New and Used (2012) = 14,6952nd Half 2013 thru 1st Half 2014: ASAG Group Sales New and Used (XRM) = 15,941 (Increased 8.5% vs 2012)2nd Half 2014 thru 1st Half 2015: ASAG Group Sales New and Used (XRM) = 18,892 (Increased 28.5% vs 2012) I believe that not only has CRM usage increased since moving to XRM, but also the relationship with the eCare team and account managers team has helped to keep the focus on the ‘small things’ that turn into BIG THINGS!!!!

key performance indicators

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 TOTAL eLEAD CRM

1120 1088 1310 1240 1328 1239 1349 1377 1184 1158 1084 1218 14,695

Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 TOTAL XRM CRM

1400 1358 1152 1183 1183 1299 1237 1364 1520 1306 1505 1407 15,914

Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 TOTAL XRM CRM

1578 1517 1424 1433 1472 1570 1422 1452 1763 1692 1756 1813 18,892

siMple bY desigN1. By having a bigger focus on media, the hero image or slide show does a good job of affirming that the users have entered an online space which will meet their expectations without introducing unwieldy text and overly specific messaging. In other words, it’s simple and gets them the info they need immediately rather than getting lost in a sea of widgets.

respoNsiVe website2. The “I know what I want” - “I know my budget” - and “I just want to browse” spaces are providing three, meaning-fully discrete pathways which users effectively identify as being directed towards desirable work flows. Users like feeling as though they are in control of this process, and these pathways give them that feeling that they are shaping their own shopping experience.

seaMless website3. The “New Vehicle Lineup” space provides immediate visual feedback for less knowledgeable users who can’t identify the vehicles they are attracted to by model name alone.

easY to NaVigate4. The headings in the top level navigation has an appropriate number of items in their drop downs that given clear cut categories that you can expand upon. Again, the information is there if you want to access it, but looks clean and to the point when it isn’t selected.

eNgage aNd coNVert5. The faceted search capacity on the left margin of the VLP is outfitted with checkboxes as opposed to radio buttons (for most attributes at least) that let people shape their own searches rather than being limited to only one option.

optiMal oNliNe priciNg6. The stacked pricing arrangements are sufficient to speak to a savings opportunity without overloading the user with numbers and making it difficult to identify the “listed price that matters.” what digital retailiNg does for the dealership:4 Dealers average 8 additional sales per month because this product pulls more serious buyers because you give them the option to determine themselves vehicle affordability.4 We’ve had dealers see a 60% plus increase in new vehicle gross profit after investing in Digital Retailing.4 On average, 30% of Finance Driver leads convert to sales. These deals usually have an average of $480 more profit than those not involving Digital Retailing.

Yogi Berra Played on More World

Champions (10) Than AnyOther Player in History

“if you wAnt to wAlk the heAvenly streets of gold, you gottA know the pAssword, roll tide roll” – Bear Bryant

“if you Come to A fork inthe roAd,tAke it.” – Yogi Berra