leadpro marketing automation suite v3

LeadProLead Management

Email MarketingOnline Surveys

LeadPro Online Marketing Solution

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Contents Anagha Group – Solutions and Service Areas Lead Management - Business Benefits Lead Management - Overview Lead Management – Reports and Samples

Email Marketing - Process Overview Email Marketing - Business Benefits Email Marketing - Functional Overview and Applications Email Campaign Snapshot Domain Analysis (List / Campaign), Activities Tracking List Management, Sign-up Forms setup and customization Campaign Definition Address Filters for Target Marketing Email Design and Templates CAN-SPAM Compliance Increasing Delivery Rates Reports and Performance Analytics

Online Surveys – Business Benefits Online Surveys – Functional Overview Online Surveys – Reporting and Analytics

LeadPro Feature Highlights Contact Information


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Anagha Group Solutions and Service Areas

Lead Tracking,Distribution and

Management

Event Marketing,Registration,

Payment Processing,Management

Custom SoftwareTechnology ServicesOperations Support

Search EngineOptimization (SEO),Pay Per Click (PPC)

Marketing

Rebates,Co-op Claims,

Warranty ClaimsProcessing

Online SurveyManagement and Analysis

EmailMarketing

CUSTOMERS


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Lead Management - Business Benefits

Integrate Leads from multiple sources for efficient management Customize Lead Profile Properties based on product / service /

business requirements Automate Lead Capture processes Acquire more leads / prospects Distribute Leads to Inside sales, Field sales, Lead Buyers Follow-up Leads promptly Nurture Leads with Drip Emails, Convert to customers Integrate with Email Marketing for reminders and follow-up Accelerate Sales Cycle Increase Win / Close rates Cross-sell, Up-sell, Grow sales and profits Reduce paperwork and manual process errors Maximize MarComm ROI


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Lead Management – OverviewMultiple Lead Journals / Profiles – Custom Data Fields, Industry Templates

Lead Capture – Email Parsing, Manual Entry, Import from other Sources, API Interface to 3rd party / in-house systems

Lead Qualification

Lead Distribution – Business Area, Product / Service Line, Geography, Region, Sales Area, Dealer, Round Robin, PULL & Push Methods

Lead Follow-up – Email Reminders and Follow-up

Lead Conversion Tracking

Lead Analysis / Real Time Reporting

Lead Notifications / Alerts

Lead Fulfillment – Vendor interface


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Lead Management - Reporting


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Lead Management - Reports

Lead Status Report Lead Summary Report Pipeline Report Lead Analysis – By Source / Journal Lead Analysis – By Source Group Lead Analysis – By Sales Stage Lead Analysis – By Business Area Lead Analysis – By Product or Service Line Lead Analysis – By Franchisee / Dealer / Channel Partner Lead Analysis – By Region / Sales Area / Sales Person Lead Conversion Analysis Lead Follow-up Activity Report Lead Fulfillment Report Campaign Activities (Opens, Clicks, Forwards) Report Follow-up Email Opt-out Report


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Email Marketing - Business Benefits

Drive more traffic to your web sites Deliver Special Offers, Coupons, product information and Event

Invitations effectively at low cost Acquire more leads / prospects Integrate with Lead management, Nurture leads, Convert to

customers Educate and engage customers and prospects Retain existing customers, reduce churn Cross-sell, Up-sell, Grow sales and profits Integrate with Online Survey tool to get prospect / customer

feedback Survey Panel Management Survey Response Tracking Complement traditional marketing media Reach prospects with targeted e-messages Maximize MarComm ROI


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Email Marketing Process Overview

List, Opt-in /SubscriptionManagement

Delivery andResponseTracking

Campaign PerformanceMeasurement

Email Design, Personalization

CampaignDefinition,Targeting


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List Management Campaign Design Delivery Tracking Reporting & Metrics

Sign-up Forms CAPTCHA Security Subscription Opt-out List Definition Custom Data Fields List Import Image Library CAN-SPAM Rules AutoResponders

Properties Category Address Assignment Target Filters Email Templates Email Design Customization Personalization SPAM Avoidance

Testing Emails Email Scheduling Bounce Management Bounce Tracking Opt-out Processing Email Forwarding Google Analytics Drip Emails

List Reports Subscriptions Domain Analysis Activities Bounces Opens Clicks and URLs Opt-outs Forwards

Email Marketing - Functional Overview and Applications

Email News Letters, eMagazines

eCoupons, Special / Promo offers

Product Launches, Updates

Lead Generation and Follow-up

Reminders, Surveys

Event, Survey Invitations

Thank You, Webinar Notices

Fund Raising Requests


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Email Campaign Snapshot

Campaign Overview:

Campaign PropertiesEmail ContentsDelivery StatisticsBounce RateResponse RatesResponse TrendURLs VisitedClick Rates


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Email Campaign Analysis

Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status


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Email Domain Analysis

Analysis of Email Addresses (Contacts / Subscribers) by Domain Name.

Helps plan Campaign and Email design based on the Audience make-up.

Top domains, bottom domains – By emails sent, clicks, bounces, opens


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Email Campaign Activities

Responses / Activities Tracked in the order of occurrence include: • Opens• Clicks• Opt-outs• Forwards


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Email List Management

List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics)

Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management


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Sign-up Forms Customization

Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Email notifications.

CAPTCHA Security to avoid web-bot (automated) entries.


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Email Campaign Definition

• Campaign Properties

• Adding Addresses / Email Contacts from one or more Subscription Lists.

• Applying Filters (to reach targeted audience)

• CAN-SPAM compliance checks

• Testing Emails

• Scheduling Broadcast

• AutoResponders and Drip Emails


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Email Address Filters (Targeted Email Marketing)

• Flexible filter features (can be applied for all data fields – Numeric, Text, Date and List of Values).

• Emails can also be manually selected from the filtered results.

Adding Emails to Campaigns: Multiple Filters can be applied while adding emails from Subscription Lists.


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Email Content Creation

• Selecting Content Type (HTML / Text)

• Choosing Template(s)

• Customizing / creating Email contents using a WYSIWYG editor

• Adding URL links

• Adding Images

• Email Personalization

Email Content Sources: LeadPro System Templates, Custom Templates (user generated), Earlier Campaigns and Campaign Specific Custom Content.


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Email Design and HTML Templates

HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized.

Images can be linked as URLs on any web sites or included from Image Library hosted in LeadPro server.


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CAN-SPAM Compliance Features

Sign-up Forms

Opt-in (Confirmed)Double Opt-in (Re-confirmed)CAPTCHA SecurityForms / Email Customization

Unsubscribe Options

Quick Opt-out link in EmailsInstant Opt-out via WebManual Opt-out ProcessGlobal Opt-out

Address in Email

Full physical address of the sender included in all emails.

Configurable From (Sender’s) Email Id and From Name in all emails.

Unsubscribe Link

All emails sent from LeadPro includes Unsubscribe Link. This link can not be turned off.

On-line Opt-outs (using this link) processed immediately.


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Increasing Email Delivery Rates

AudienceWho are the intended recipients?What are the sources of recipient addresses?Are the emails based on explicit permission?How old is the permission?

Email DeliveryWhat is the delivery day / time? Weekend? Monday Morning?Delivery management (whitelisting, domain analysis, etc.)?What is the Frequency and Relevance? Daily? Weekly? Event Triggered?

CAN-SPAM ComplianceSender’s Email Id and From Name clear in all emails?Full physical address of the sender included in all emails?How easy is it to Unsubscribe? How long it takes to opt-out?

Email ContentsWhat is the Subject line? Can it pass through spam filters?Are email contents free from prohibited words / phrases?Enough text content in the email? Or image heavy?

Who?

What?

When?


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Email Marketing Reports

List Reports• List Properties

• List Addresses

• Domain Analysis

• Opt-ins (Sign-ups)

• Opt-outs (Un-subscribes)

• Activity by Email Address

• Image Library List


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Email Marketing Reports

Campaign Reports• Campaign Activity Statement

• Campaign Snapshot

• Campaign Status

• Campaign Analysis• Emails Opened

• Emails Bounced

• Emails Clicked

• Emails Forwarded

• Emails Un-opened

• Who? When?

• Domain Analysis (By Emails, Bounces, Clicks, etc.)


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Online Surveys - Business Benefits

Listen to Prospects, Customers, Business Partners, Members and Employees using on-line Surveys

Find out New Product / Service requirements Address Surveys to specific market segments by

using Advanced Filtering Reduce Waste in product development and

marketing by knowing the customer needs Reduce Customer Churn Increase Customer Satisfaction Integrated with Email Marketing for Panel List

Management


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Survey Definition Panel Lists, Invitations by Email

Response Tracking Survey Analysis

Survey Templates Custom Surveys Custom Prompts Answer Formats Invitee List Greetings Page Thanks You Page Survey Closed Page

Panel Management Survey Invitations Target Filters Design Invite Email Personalization Deliver Invites

Email Tracking Invitation Results Opt-out Processing Response Tracking Real Time View

Response Analysis Cross Tab Report Bounces Opens Clicks and URLs Opt-outs Forwards

Online Surveys - Functional Overview and Applications

Customer Satisfaction Surveys

Product / Service Feature Surveys

Market Research Surveys

Employee, Business Partner Surveys

Pre-Event Surveys

Post-Event Surveys

Website Feedback Surveys

Non-profit Member Surveys


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Online Surveys - Reporting

Survey Snapshot Survey Response Summary View Individual Survey Responses Cross Tab Analysis, TURF Report Survey Response Data Download/Export Graphs / Charts for Interpretation Drill Down Features Panel Management Reports


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LeadPro Features Email Marketing, Lead Management and Online

Surveys – integrated in one application / database Easy to understand and use Fully web based, on demand, pay as-you-use model No need for software or hardware installation Import existing Permission Lists from other

application / database sources Email templates, Image Library hosting Easy-to-interpret reports and charts Export of List, Campaign, Survey data Industry Specific Solutions Full Service Consulting (optional)


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Editions and Pricing

Pricing starts at $50 a month for all-in-one package (stand alone mode); highly affordable; no risk

Versions to address various business needs:• Express Edition• Professional / Agency Edition• Enterprise Edition

Express

Professional

Enterprise

Lead Management , Email Marketing and Survey solution can be used by all businesses irrespective of size:

• Small Businesses / Not-for-Profit Organizations /Academic Institutions

• Professionals: Insurance, Mortgage, Real Estate, Financial Services, etc.

• Medium size Enterprises and Advertising / Marketing Agencies

• Large Corporate Organizations


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Additional Information

Website: www.LeadPro247.Com

Toll free: 1-877-9-LEADPRO

International: 1-248-327-4333

Corporate Website: www.AnaghaGroup.Com

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