leadwurks- lead generation and clients acquisition
DESCRIPTION
Discover Leadwurks www.leadwurks.it Leadwurks is an integrated online marketing program that produces quality sales leads for your business and helps convert these leads into customers through a series of follow-ups.TRANSCRIPT
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Online Lead Generation, Cultivation and Conversion
By Stefano MongardiOnline Marketing Consultant
USAWeb – Leadwurks.it
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Topics
• Online lead generation - key to scalability
• The three Cs of success
• Define sales cycle
• Tools & Best practices
(c) Leadwurks.it – Stefano Mongardi
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Website
Business Cards
Brochures & Booklets
Price Quotes & Proposals
Your Website
Current Clients
New Prospects
Partners & Resellers
Your Website
Social Media Sites
Search Engines &
Directories
E-Mails
Your web presence is your only 24/7 representative
Online Lead Generationkey to scalability
(c) Leadwurks.it – Stefano Mongardi
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Online Lead Generationkey to scalability
• 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. According to Forrester Research
• 58% of visitors experiencing usability problems on a web site don't return According to Forrester Research
• $25 billion is lost every year due to web site usability issues According to Zona Research
• The average e-commerce site could increase its sales by 79% with a usability redesign According to useit.com
(c) Leadwurks.it – Stefano Mongardi
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Other numbers…
• Online Advertising is projected to grow to $40.5 billion in 2014
• Business spending on video will reach $8.3 billion by 2015.
• B2B firms will spend $54m on social media marketing in 2014
• Email marketing spend will balloon to $2 billion in 2014.
• Social media use in US Companies is expected to increase to 88% in 2012
(c) Leadwurks.it – Stefano Mongardi
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Online Lead Generationkey to scalability
• A steady stream of qualified sales leads allows for:
A better yard stick to measure the performance of your marketing campaign (ROI)
Refine and optimize your marketing campaigns to target better leads
Tests the performance of your in-house sales team – a score board Scale your sales revenue business model
(c) Leadwurks.it -Stefano Mongardi
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The Three Cs of Lead Generation
Clicks Captures Cultivation
(c) Leadwurks.it -Stefano Mongardi
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Clicks
Getting the ClicksOnline Marketing Overview
(c) Leadwurks.it -Stefano Mongardi
Search Engine
Optimization
Social Media Marketing
Pay-Per-Click
Campaigns
E-mail Marketing
Content Marketing
Mobile
Marketing
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Getting the ClicksPPC vs. SEO
PPC:• Geo Target• Profile Target• Create Call-to-action ads• See what’s working for your competitors
SEO:• SEO has highly residual ROI long term with stabilized rankings PromotionWorld.com
• Organic results contain higher level of trust and credibility afforded by SEO PromotionWorld.com
• Prolonged SEO life-cycle yields consistent performance in conversion PromotionWorld.com
• Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year) PromotionWorld.com
(c) Leadwurks.it -Stefano Mongardi
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Capturing LeadsWebsite & Landing Page Optimization
(c) Leadwurks.it -Stefano Mongardi
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Capturing LeadsAdvanced Analytics
(c) Leadwurks.it -Stefano Mongardi
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Cultivating LeadsFollow-up!
Call
Direct Mail
Promo Item
Re-marketing
Event Invitation
(c) Leadwurks.it -Stefano Mongardi
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Define your sales cycle
Introduction
Presentation
Persuasion
Comparison
Popularity & Credibility
Decision
(c) Leadwurks.it -Stefano Mongardi
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Automate Follow-ups
(c) Leadwurks.it -Stefano Mongardi
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The Web All Covered with USAWeb 360°
(c) Leadwurks.it – Stefano Mongardi
Web LEADS
Web ORGANIC
Web Video
Web Design
Web Solutions
Web 360°
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History of Innovations
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Recent Recognitions
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Official Technology Partners
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Contact me for a call or a meeting!
Stefano MongardiOnline Marketing [email protected]+39 393 200 4 200www.usaweb.netwww.leadwurks.it
(c) Leadwurks.it -Stefano Mongardi