LEAFLET, PAMPHLET AND BOOKLET

Presented To: Mr. Balwant RaiPresented By: Preeti Sood

DEFINITIONS: Booklet, leaflet and pamphlets are printed

materials, small in size, covered or bound containing information on a subject or specific topic and providing opportunity for reading, learning and/or referring.

Leaflets are printed educational aids of a single sheet paper folded to make a full page of printed matter on single side. A leaflet is commonly referred to as any piece of printed information, which includes fact sheets, guides, small booklets, brouchers and usually distributed for a campaign to disseminate the information or message to a large population.

LEAFLET:

Heading: Leaflet heading is the part which is most prominently responsible for catching the attention of people and is therefore considered as the most important part the leaflet. The heading must be precise, focused on the main theme and written in eye catching words and colours.

Subheadings: Leaflet subheading are essential when the main heading is not successful in covering the theme of the main text or if stress required on a specific point.

Guidelines for preparing leaflet:

Text: The text in leaflets must be as possible and should begin with impressive and interesting sentences to capture the attention of readers.

Pictures: To make the leaflet more eye catching, the pictures are mixed in the text so that it becomes more easily understandable, interesting and meaningful.

Good colour combinations and background must be used in organizing the leaflet so that leaflet could be more attractive and amazing.

The size of leaflet is customized so that it is easy to carry and read.

The written word must be large enough so that everyone including the elderly people with diminished eyesight may read the content.

Leaflets must be good mixture of text, illustrations and pictures so that they become more interesting for the readers.

Leaflets are a good combination of written words, illustrations and pictures so they are more widely accepted.

They should have facts to enjoy a high level of credibility and prestige in readers.

They are considered a permanent source of message which cannot be alerted until and unless the leaflet is tampered with.

A wide range of people may be targeted to spread the message through leaflets.

Advantages:

Illiterate people can’t be targeted through leaflets to spread message.

Planning, printing, and designing the leaflets requires a lot of time, effort, men and money.

Expert, skilled professional manpower is required for planning the designing leaflets.

Distribution of leaflet is not an easy task, it requires a strong coordination, efforts, time and money.

Limitations:

Pamphlets are a type of nonprojected audiovisual aids. A pamphlet is a paper that can be folded into two or three or five, and the matter can be printed either on a single or on both sides. In other words, a pamphlet is an unbound booklet without a hard cover or binding.

PAMPHLET:

To mobilize people to support a cause. To advertise a meeting or a specific event. To popularize a slogan or a message. Explain an issue to the community. Inform people of their rights. Win support for a campaign.

Purposes of pamphlets:

Discuss the purpose, the message, the target people and content.

Discuss the quantity and quality of pamphlet. Each side should also carry the organization’s logo or

name. Keep the language simple by avoiding long and

complicated sentences. The best pamphlets are short and simple. All facts should be correct.

Preparing pamphlets:

Tutorial Style: This is the first and the most basic style of pamphlets. It gives information on a particular subject or explains how something is done.

Frequently Asked Question Style: This is a very effective technique to get an answer to any question fast.

Testimonial style: This is a story telling mode. A story is narrated about the pamphlet issue. The concepts are introduced one by one historically. This makes the learning process easier for most learners.

Styles for organizing a pamphlet:

They are best method for dissemination of information or a message to larger group of people.

They save time and resources in dissemination of information to a large group of people.

Advantages:

The main disadvantage of pamphlets is that they can waste a lot of money and time if printed pamphlets are not distributed properly.

Only literate and educated people can be benefited with this educational aid.

They do not ensure that the target group has surely paid attention and time to read the pamphlet.

Limitations:

A booklet is a small book with a cover page. A booklet consists of more than 5,6 pages.

BOOKLET:

Provides basic information related to the subject/topic. Provides additional knowledge. Reinforces learning. Contributes to increased retention of contents. Used as an effective mass media for health education of

the people. Acts as a teaching-learning aid and can be used at any

age.

Purposes:

It should center on a single concept. There should be a logical sequence. The writing should be based on the readability level. Objectives should be framed according to the need of

the population it serves. Should create interest.

Principles:

Cont..

Should be attractive. Procedure preparation should include the feelings that

patient have and offer advice and ways for the patient to practice coping with feelings

Spoken language should be taken into account while it is being prepared.

Illustration with pictures will enhance the comprehension in the learner.

Should be formulated with care and often without strict time limit.

Pictures can be added sometimes. On certain occasions pictures may not be necessary.

Color catches attention and helps to make the sectioning of material into topics that follow a train of thought.

GUIDELINES:

• Heading • Sub-heading • Text • Pictures

Presentation:

Used in health workers program to hand out to people as an aid.

Used as mass media for health education. Used as a teaching-learning material in classroom

teaching.

Applications:

Popular applications for booklets include: Product and service catalogs. Reference materials. Manuals. Any application where detailed descriptions

and durability are desired.

Individualized learning. Makes mass education possible with high efficiency. Easy to transport. Commonly and constantly available. Allow self-pacing. Certain people who read-skim rapidly,

using trigger word to read selectively and non-sequentially. Such processing cannot be used with audiotapes.

Can be reproduction in logical languages. Needs very little maintenance when compared with sophisticated aids.

Advantages:

Can be used at an age. More efficient than oral languages. Saves times that can be spent on more complex

activities such as IPR. Relatively cheap to produce. Lasts well when given

reasonable care. Very flexible as a teaching aid since it can be used in

whole or in part. Stimulates interest of the learner.

Cont…

Some may throw it out. Storing is found to be difficult. Demands good typing. No group dynamics is encouraged. Can’t be used for those who have not learned to

read. If the learning objective primarily requires skills in

dealing with persons, this may not be effective. Printed teaching material can be described as a

frozen language that is selective in its description of reality.

Limitations: