Leaflet design

Leaflet design. Paper types

When creating a Leaflet there are multiple types of media, the most common are:

1) Coated paper. It is used mainly for printing Leaflet, catalogs and Leaflet quality. It can be

glossy and matt, and has a larger amount of ink, so drying time is lengthened. It is a role that

offers a much more sophisticated and elegant look, which gives the publication an appearance of

higher quality.

2) Offset paper. This is the plain paper used by copiers or laser printers. Although there is a large

amount of colors, the most used color is white. Often it is used for letters, books, pamphlets

simple ... because it is a low gloss paper and highlights from the previous.

As for the weights, is dec go, the weight of one square meter of paper, the most common are:

- In the offset weights ranging between 60 and 350 grams.

- The print medium weight stands at 80 grams for single publications. A heavier weight, higher

quality. Thus, items such as business cards, signage ... usually printed on paper of 300 grams.

Leaflet design

At some point in this career, most companies often use leaflets to connect with their audience.

However, the catalogs are not always used in the right way or do not exploit enough.

To properly use a leaflet, it is necessary to differentiate the many uses it can have and choose the

one that suits us every time.

1) First catalogs are direct, ie, those who are sent by mail to potential customers to let them know

your business and thus targeting them.

2) Then there are the sales leaflets, i.e., those that are often included with other materials such as

business cards and corporate folders. They have a much more professional look.

3) At the time that you go to an exhibition or event a sector can use leaflets to show attendees the

products and services of the company.

4) FAQ, or Frequently Asked Questions, is another type of brochure that answers the most

common questions. Users may have about a business.

Leaflet design

How many parts does a leaflet?

A prospectus is a document whose primary function is the promotion of products or services

offered by a company and often delivered by hand or mail. So far so good, but at the time of

creating one of these publications ... how many types are there? What parts are?

In response to the first question, the leaflets are divided into two parts, triptychs (three parts) and

quadric (four parts). In turn, the leaflet can be bound, in a zig zag or window while the quadric

has two options, as a window or double parallel. In this article all types of leaflets are

represented:

Diptych, triptych, quadriptych

Once we opted for one of these three types of leaflets (all depends on the amount of information

we need to transmit), the next step consists in their making. To do this, we must know that all

brochures has the following parts:

Of these elements, the internal holders are one of the most important because, along with images

parties help group information in different blocks, which makes the design more attractive,

especially when the amount of information is plentiful.

Finally, when we know what type of leaflets we will use and what information to include in it,

we must consider a number of recommendations for the publication to be effective:

Starting players and the subtitles should capture the attention of our target audience, being

attractive and outstanding and above all, offering information of interest.

It is imperative to fully explain the product or service, highlighting its benefits, in order to

avoid any doubt. We try to explain that texts all possible but without being too dense detail.

All must help booklet of photographs to demonstrate the performance of the products or

services and make more attractive leaflet visually.

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