Thriving in the Web 2.0 World:Facebook, Blogs and Wiki's, Oh My!

National League of Cities

State Municipal League Executive Directors Summer Meeting

Laura L. Efurd, ZeroDivide

August 1, 2008

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Confession: I am not a techie!

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Web 2.0

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What is Web 2.0?

The Web as a fully interactive and portable medium – Social Media

•Dynamic•Wisdom of Crowds•User Generated Content•Contribution•Participation•Sharing Information online

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Web 1.0 Web 2.0

One-Way CommunicationTwo-Way Communication

Interactive

Monologue Dialogue/Discussion

Controlled MessageParticipatory

Collaborative

SpinTransparent

Authentic

Competition Collaboration

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Why You Should Care about Web 2.0

• It is not just about the tools, it is about a paradigm shift:– Changes social norms and behaviors– Impacts economic and political power– Changes expectations– Changes how people communicate– Changes their interactions with organizations and institutions

• Preparing for the next generation

• Leadership

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Characteristics of the Web 2.0 World

Decentralized

Collaborative

Transparent

Interactive

Real Time

Power of the Collective

Open Creative

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build community

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spread the word

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support your brain trust

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Share Who You Are

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get people to join your cause

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Advocacy Web 2.0 Style

• Proprietary to participatory

• Pushing power to the edges

• Process v. outcomes

• Leadership facilitates not dominates

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Laura L. EfurdLaura@zerodivide.orgwww.zerodivide.org