leah metz/copywriter

29
Leah Metz / copywriter

Upload: leah-metz

Post on 14-Mar-2016

241 views

Category:

Documents


1 download

DESCRIPTION

Advertising Copywriting Portfolio

TRANSCRIPT

Leah Metz / copywriter

3msmartsolutions.com

Gag

e M

arke

ting

/ 3M

Sm

art S

olut

ions

By ge!ing involved in @15 you’ll have a place to talk about issues relevant to you and your life.

Visit at15.com to find out more.

printbooth

Your opinions and ideas will inspire and

make a di!erence@15™ is our commitment

to give teens a voice.

Cert no. SW-COC-002550

Store Address: 5575 South Virginia Street, Reno, NV 89502

Store Hours: Mon"–"Sat: 10 a.m."–"9 p.m., Sun: 10 a.m.–"8 p.m.

Please visit us at BestBuy.com/StoreLocator

BEST BUY, the BEST BUY logo and the tag design are trademarks of BBY Solutions, Inc. © 2009 Best Buy. All Rights Reserved. 38259

Bes

t Buy

/ @

15

email

Bes

t Buy

/ P

itch

In C

ard

vv

MOVIE NIGHTEXTRAS Valid 2/7/10–2/20/10

In search of more? Check out BestBuy.com/Movies for a vast selection.

Enjoy Dinner and a MovieKick back with a free Papa John’s pizza1 when you choose from selected titles, like The Bourne Ultimatum. Watch as Jason Bourne a! empts to discover the mystery of his past while being chased by members of the organization he once worked for. 1See page 2 for details.

ENJOY A SLICE OF THE ACTION

SALE$1699

Reg. Price $24.99

Represents Restricted Rating

TREAT YOURSELF TO A GREAT DEALTHE HOLLYWOOD CONCESSION MONEY OFFER Here’s how it works:

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011160

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011160

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011179

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011179

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011179

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011160

THE PERFECT PAIR:DINNER & A MOVIE

Buy any of these Blu-ray titles and receive a FREE PIZZA from Papa John’s1.

More titles available in store

More award-winning titles available in store

with purchase

with purchase

SALE$1699

BLU-RAYAFTER SAVINGS

Reg. Price $19.99–$24.99Each

EACH

1Offer redeemable online only. Good for a medium one-topping pizza. Valid from 1/19/2010–4/30/2010.

Buy one of the eligible DVDs

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid

1/24/10 – 3/28/10. Void where

prohibited. Good in U.S.A. only.

Details inside.

8011179

purchase of this DVD. Offer valid

1/24/10 – 3/28/10. this DVD. Offer valid

1/24/10 – 3/28/10. Void where

prohibited. Good in U.S.A. only.

Details inside.

© Buena Vista Home Entertainment, Inc.

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

8011160

Find the code inside the package sticker

Redeem 2 the Hollywood Concession Money O! er online

2 Concession Money good toward movie theater refreshments at participating theaters.

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011160

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011179

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011179

© Buena Vista Home Entertainment, Inc.

*With the purchase of

this DVD. Offer valid 1/24/10 – 3/28/10.

Void where prohibited. Good in

U.S.A. only. Details inside.

8011160

SALE$1199

YOUR CHOICEReg. Price $14.99

Each

EACH

SALE$799

YOUR CHOICEReg. Price $9.99

Each

EACH

Rainchecks and Limitations: Unless noted, rainchecks are available for advertised products. We reserve the right to limit quantities. Unless noted otherwise, Best Buy rebates limited to one per household or address. Other limitations may apply. Unless noted otherwise, prices and promotions in this ad good 2/7/10 through 2/20/10 in the USA only and may vary online. Excludes Best Buy stores in Puerto Rico. Some products may not be displayed or physically available at some stores, but may be available for purchase online through Customer Fulfi llment. Regular prices and offers may vary locally on certain items. Best Buy is not responsible for typographical or pricing errors in this ad. Please see a Customer Specialist for details.BEST BUY, the BEST BUY logo, BUYER BE HAPPY, the tag design and BESTBUY.COM are trademarks of BBY Solutions, Inc. All other trademarks or trade names are properties of their respective owners. © 2010 Best Buy. All Rights Reserved. BBY049-9

Online offer may vary. Prices and offers good February 7–20, 2010.

GET A KNOCKOUT DEAL

FREE PAY-PER-VIEW CASH1

Buy any UFC DVD or Blu-ray and save $10 on an upcoming Pay-Per-View UFC Fight1

8-Disc Box Set

Represents Restricted Rating

Buy any UFC DVD or Blu-ray and save $10 on an upcoming Pay-Per-View UFC Fight1Buy any UFC DVD or Blu-ray and save on an upcoming Pay-Per-View UFC Fight

4–PACK FILM FAVORITESGREAT VALUE UNDER $10

More titles available in store

SALE$999

YOUR CHOICEReg. Price $12.99

Each

EACH

EACH$1499

YOUR CHOICE

$6999

LAUGH IT UPCOMEDY

FRIGHTFULLY GOODHORROR

THRILL-SEEKINGACTION

For Information on Upcoming PPV Events

Visit .com

1 PPV offer available on all PPV fights through 3/31/2010. PPV offer details stickered on individual titles in store. While supplies last.

© 2009 Zuffa,LLC. All Rights Reserved. TM

Bes

t Buy

/ D

igita

l Mov

ie In

serts

vv

MOVIE NIGHTWINNERSValid 2/21/10–3/6/10

In search of more winners? Check out BestBuy.com/Movies for a vast selection.

JunoWhen 16-year-old Juno finds herself unexpectedly pregnant, she is forced to decide what to do with her unborn child. A!er choosing to give her baby up for adoption, pragmatic Juno begins her journey to find the perfect family. Academy Award-Winner for Best Original Screenplay.

SPEND A NIGHT EXPECTING THE UNEXPECTED

SALE$799

Reg. Price $9.99

GET $50 OFFA QUALIFYING

ENERGY STAR®

CLOTHES WASHER

APRIL 15 — NOVEMBER 15

Old washers agitate your clothes.Especially your pockets. Upgrade to a more e!cient ENERGY STAR® quali"ed clothes washer and save $50.

> Stop agitating your laundryNever have your clothes ruined in the wash again. ENERGY STAR advanced front-load clothes washers use top of the line systems to spin laundry through reduced streams of water, which can extend the life of your clothing.

> Save a ton of waterYour old washer could be wasting nearly 30 gallons of water per load—using up to 17 gallons more than with a new ENERGY STAR quali"ed washer.

> Reduce energy costsIf your washer is more than 10 years old, you’re paying about $135 more each year on your utility bill than you would if you owned a new, more e!cient ENERGY STAR quali"ed model.

If your clothes washer is over 10 years old, it could be costing you more than just your favorite sweater. A $50 rebate is being o#ered by Boone REMC now through November 15, 2010 to eligible members, helping you upgrade to a more e!cient ENERGY STAR quali"ed clothes washer. Not bad for doing what’s good. Need more reasons? Read on.

> Give your dryer a breakMost ENERGY STAR quali"ed washers feature a better spin cycle, getting more water out of your clothes before they hit the dryer. This means you’ll use less energy on the dry cycle and cut down on drying time.

> Do less loads in less timeWithout a large agitator, more usable space is created in newer washers. Fewer loads of laundry equals less water wasted and more time in your schedule.

> Wash with good conscienceReduce your overall water consumption with an ENERGY STAR quali"ed washer and you’ll help protect our nation’s water supply.

EligibilityIn order to obtain the rebate you must purchase a washer that has a minimum Modi"ed Energy Factor (MEF) of 1.8 and a maximum Water Factor of 7.5.*

Check out the complete list of accepted washers by going to the ENERGY STAR website, energystar.gov.

O#er can be combined with other state and local rebates. O#er dates are subject to change without notice.

* MEF is an equation for Energy Factor that takes into account the amount of dryer energy used to remove the remaining moisture content in washed items. Water Factor is the water use of the washer measured in gallons per cycle per cubic foot.

For rebate details, contact your Energy Advisor:Boone REMC P.O. Box 563 Lebanon, IN 46052

bremc.com / 765-482-2390

Wab

ash

Valle

y Po

wer

/ C

loth

es W

ashe

r Reb

ate

factsheet

Bes

t Buy

/ In

side

Blu

e

email

print

I found a cheap way to cool his jets.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

Save up to $1500 when you upgrade your inefficient electric heating/cooling system.Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for cooling and heating your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let cooling or heating issues disturb your domestic bliss.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

Now we snuggle out of love, not necessity.

Save up to $1500 when you upgrade your inefficient electric heating/cooling system.Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for heating and cooling your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let heating or cooling issues disturb your domestic bliss.

Wab

ash

Valle

y Po

wer

/ H

eat P

ump

Reb

ate

We found a way to heat things up without

touching the thermostat.

Save up to $1500 when you upgrade your inefficient electric heating/cooling system.Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for heating and cooling your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let heating or cooling issues disturb your domestic bliss.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

Den

ali M

arke

ting

/ H

olid

ay C

ard

guideline booklet

Bes

t Buy

/ P

artn

er P

layb

ook

© 2005 FIFA TMBEST BUY, el logotipo de BEST BUY y el diseño de la etiqueta son marcas comerciales de BBY Solutions, Inc. © 2010 Best Buy. Todos los derechos reservados 1411

REDIMA SU FAST PASSDomingo, el 2 de mayo 2010University of Houston10:00 a.m. – 5:00 p.m.Oferta válida solamente en tiendas de Best Buy en el área de Houston. Un Fast Pass por compra. Oferta disponible mientras que las fuentes duran.

FAST PASS PARA VER EL TROFEO DE LA COPA MUNDIAL DE LA FIFA™DOMINGO EL 2 DE MAYO

Compra una 20 onzas producto de Coca-Cola en un tienda de Best Buy® en el área de Houston para recibir su Fast Pass a la Copa Mundial de Fútbol Tour del Trofeo.MunDial

Copa

FIFAde la

de LaDEL TROFEO

por

TOUR

Ofrecemos opciones bilingües en todo que hacemos, así que puedes unir en todos los beneficios que el programa de Reward Zone tiene para ofrecer.

We’re o!ering bilingual options in everything we do, so you can join in on all the benefits that the Reward Zone program has to o!er.

¿No eres un miembro de Reward Zone? Únete ahora en la tienda o en www.MyRewardZone.com®—ganar puntos, recibir ofertas exclusivos solo para miembros y mucho mas.

Not a Reward Zone member? Join now in store or at www.MyRewardZone.com® — earn points, receive special member-only exclusive o!ers and so much more.

Reward Zone® is speaking your

language

Reward Zone® está hablando su

idioma

PRINT SCALE 100%

TRIM/SIZE 24 w x 36 h

FOLDED N/ABLEED .125Colors 4c/4cPUBLICATIONTRAFFICPA: Prev. PA___CBM___AE:___CD:___AD:___CW___PrintProd:__Legal__Proofreading

BRZ144XXXXX

RZ RMT Bilingual poster

BLUE TAG

DENALI MARKETING

!"#$%%&"#&"'(&)*+,-.&!/0/123405/166777$ $89:$98;777:<%;7)'

Bes

t Buy

/ S

pani

sh T

rans

latio

ns

Den

ali M

arke

ting

/ S

ocia

l Med

ia

Aliv

e M

agaz

ine

/ In

terv

iew

Aliv

e M

agaz

ine

/ H

ow-T

o A

rticl

e

Leah Metz / copywriter507.581.0552 / 2071 Village Lane St. Paul MN 55116 / [email protected]

EDUCATION

University of St. Thomas, St. Paul, Minnesota: Graduated Spring 2009. Center for Cross Cultural Studies, Seville, Spain: January and Spring Semester 2008. Majors in Journalism/Advertising and Spanish with a Minor in Visual Communications.

EXPERIENCE

Denali Marketing-Associate Copywriter & Proofreader: Mpls., MN July 09-present Wrote diverse types of copy including interactive, print and direct mail for clients such as Best Buy, Wabash Valley, Great River Energy and Toys ‘ R ‘ Us. Created and lead all social media initiatives for the company. Proofread daily projects and translated many pieces into Spanish.

Gage Marketing-Freelance Copywriter: St. Louis Park, MN Spring 2009 Researched and wrote copy as a member of a cross functional creative team who developed the 3M Smart Solutions

website: www.3msmartsolutions.com

JobDig-Marketing Intern: Eden Prairie, MN-Fall 2008 Edited Chairman GL Hoffman’s blog to book, published in Dec. ‘09Collected market research used in the redesign of career centers used by JobDig.

TigerOak Publications/METRO Magazine-Intern: Minn., MN Summer 2008 Planned the redesign for the online newsletter set for August 2008. Worked and collected information for the direct e-mail and e-newsletter programs. Wrote PR work including company e-mails, media and press releases.

Alive Magazine-Intern: Minn., MN-Fall 2007 Wrote press releases and published articles in the Fall and Spring editions Drove a 50% growth rate from’07-‘08 through soliciting support from new and previous sponsors.

SKILLS AND STRENGTHS High level of proficiency in the Spanish language

General knowledge of Photoshop, InDesign, Illustrator, Excel.

Member of AdFed MN

Great professional interpersonal communication skills.

Strong attention to detail honed in continuous editing projects. Res

ume