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  1. 1. THE LEAN ENTREPRENEUR Brant [email protected] Chicago October 30, 2013 Tuesday, November 5, 13
  2. 2. Photo used by Permission. Copyright Keith Midson. All rights reserved. Tuesday, November 5, 13
  3. 3. Volatility. Uncertainty. What will you do about change?Photo used by Permission. Copyright Keith Midson. All rights reserved. Tuesday, November 5, 13
  4. 4. THE LEAN ENTREPRENEUR2 Questions that Kill Real Innovation(answer: Whats the ROI? and When will I see it?Tuesday, November 5, 133
  5. 5. THE LEAN ENTREPRENEURTextTuesday, November 5, 13
  6. 6. THE LEAN ENTREPRENEURTuesday, November 5, 135
  7. 7. THE LEAN ENTREPRENEURWhen Facing Risk: Execute.Tuesday, November 5, 135
  8. 8. THE LEAN ENTREPRENEURTuesday, November 5, 136
  9. 9. THE LEAN ENTREPRENEURWhen Facing Uncertainty: Experiment.Tuesday, November 5, 136
  10. 10. THE LEAN ENTREPRENEURMARKETING SMOKE TESTTuesday, November 5, 137
  11. 11. THE LEAN ENTREPRENEURLANDING PAGE TESTTuesday, November 5, 138
  12. 12. THE LEAN ENTREPRENEURMECHANICAL TURKTuesday, November 5, 139
  13. 13. THE LEAN ENTREPRENEURHypothesis-driven Innovation: If you x, y customers will z.Tuesday, November 5, 1310
  14. 14. THE LEAN ENTREPRENEURThe Myth of the VisionaryTuesday, November 5, 1311
  15. 15. THE LEAN ENTREPRENEURTrue Visionaries Relentlessly Pursue Change.Tuesday, November 5, 1312
  16. 16. THE LEAN [email protected] Twitter: @brantcooperTuesday, November 5, 13