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THE LEAN ENTREPRENEUR Brant Cooper [email protected] UnleashWD Chicago October 30, 2013 Tuesday, November 5, 13

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THE LEANENTREPRENEURBrant [email protected] 30, 2013

Tuesday, November 5, 13

mailto:[email protected]

Volatility.Uncertainty.What will you do about change?

2 Questions that Kill “Real” Innovation

THE LEAN ENTREPRENEUR 3

(answer: “What’s the ROI?” and “When will I see it?”

Tuesday, November 5, 13

Text

THE LEAN ENTREPRENEUR

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR 5

Tuesday, November 5, 13

When Facing Risk: Execute.

THE LEAN ENTREPRENEUR 5

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR 6

Tuesday, November 5, 13

When Facing Uncertainty:Experiment.

THE LEAN ENTREPRENEUR 6

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR

MARKETING SMOKE TEST

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR

LANDING PAGE TEST8

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR

MECHANICAL TURK9

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR 10

Hypothesis-driven Innovation:If you x, y customers will z.

Tuesday, November 5, 13

The Myth of the Visionary

THE LEAN ENTREPRENEUR 11

Tuesday, November 5, 13

True Visionaries Relentlessly Pursue Change.

THE LEAN ENTREPRENEUR 12

Tuesday, November 5, 13

THE LEAN ENTREPRENEUR 13

[email protected]: @brantcooper

Tuesday, November 5, 13

mailto:[email protected]

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