lean event 2016 - lean corporate van nunen - lean... · domain expert hustler. remuneration project...
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Lean Startup -> Lean Corporate
LEAN EVENT 2016
@keesvannunen www.valuefirst.nl
Kees van Nunen
Startup Addict & Firestarter
Business / Product / Growth Strategy
250+ startup & corporate innovation teamsOpdrachtgevers oa:
Senior Partner at ValueFirst
1. lean startup 101
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5
WebVan “krater van 800 miljoen”
Masterclass - Philips – November 26, 2014‹nr.›
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5
time
risk
waterfall
time
risk
waterfall
agile
Startups arenot a small version
of a big corporation
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A startup is a temporary organization whose only goal is to find a repeatable & scalable business model.
- Steve Blank
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failure equals progress
Lean Startup is a systematic process for iterating from Plan A
to a plan that works before running out of resources.
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Learn
BuildMeasure
SPEED
focus on validated learninga.k.a
hypothesis driven innovation
1) Find problem / passion v
2) Build something people love v
3) Scale the shit out of it
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1) Find problem / passion v
2) Build something people love v
3) Scale the shit out of it
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Most startups die before reaching this point
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culture of rapid experimentation &
iteration
data informed instead of
faith based decision making
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2. Lean Corporate
Corporate = Oil tanker
Execution (Efficiency)
A B
Startup = Speedboot
Search (Speed)
A ?
”New Corporate” = Ambidextrous
+
Search & Execution
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
Innovation Sandbox
Domain Expert Hustler
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella UX
Development
Growth
BudgetKPI’s
ChampionBoard Board
Investment Thesis
Advisors Flex Team
Project Team
Support team
Characteristics
Curious Creative
Driven Analytical
Stress Resistant
Hands-on
Project Team
Domain Expert Hustler
Skill Training
Persona’s
Business Modelling
Customer Development
Experiment Design
Agile / Scrum
Project Team
Domain Expert Hustler
Remuneration
Project Team
Domain Expert Hustler %
Flex Team
UX
Development
GrowthDomain Expert Hustler
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Advisors
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Support team
Lean / Agile Coach Shit Umbrella
Domain Expert Hustler
Support team
Lean / Agile Coach Shit Umbrella
Shit Umbrella
Shit Umbrella
Customers StakeholdersProject Team
Investment Thesis
Lean / Agile Coach Shit Umbrella
ChampionBoard Board
Investment Thesis
KPI’s & Budget
BudgetKPI’s
Lean / Agile Coach Shit Umbrella
ChampionBoard Board
Investment Thesis
Team Health Metrics
Project KPI’s
FinancialInnovation Accounting
Customer Empathy &
AARRR Metrics
SEARCH EXECUTION
VS
Metered Project Funding (VC Style)
Ideate (F.F.F.)
Explore (Seed)
Validate (Series A)
Scale (Series B)
KPI’s KPI’s KPI’s
Framing: Optionality / Affordable Loss
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
3. Q&A
