PHD RESEARCH DESIGNTHOMAS KJÆRGAARD

PHD SCHOLAR

15 MARCH 2012

Social media powered hyptertext organisation design that supports viral sustainability innovation through e.g. crowdsourcing

Source: (S)SCM model from Green paper on Green business models in the Nordic Region - A key to promote sustainable growth (2010)

SUSTAINABLE SUPPLY CHAIN MANAG.

Continues Improvement Processes of Sustainability Business Cases are driving/pacing the innovation cycle

LEAN GREEN INNOVATION MACHINE

PHD RESEARCH DESIGNTHOMAS KJÆRGAARD

PHD SCHOLAR

15 MARCH 2012

EX. - GE ECOMAGINATION CHALLENGE

2

FEATURES› Initiative to crowdsource innovative

clean energy ideas across America.

› The latest challenge 2010-2011

focused on innovation around home

energy

› Mostly SME’s were participating

› The public offered support on the

Ecomagination site but the finalists

were chosen by a team of experts.

› Backed by serious cash. The winners

got $200 million capital investment by

GE and its partners. › Source: The SMI-Wizness Social Media Sustainability Index

(2011)