lean innovation
TRANSCRIPT
LEAN INNOVATIONDiscover your Value Stream!
LeanConf16
VALUE STREAM DISCOVERY
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
VALUE STREAM DISCOVERY PASSIONATE
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
VALUE STREAM DISCOVERY SATISFIED
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
SATISFIED
Questions: • How can you fulfill the promise? • If you don’t provide ________, customer quits. • What platform is required?
Customer behaviors: • Use of specific features over specific time
period. • Repeat purchases. • Purchase of consumables. • Purchase of related products.
VALUE STREAM DISCOVERY
VALUE STREAM DISCOVERY
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
VALUE STREAM DISCOVERY PASSIONATE
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
PASSIONATE
Questions: • What is your why? • What is your shared journey? • What is the impact of having a relationship? • How do you go above and beyond?
Customer behaviors • Social media activity • Invites • Case studies, testimonials, referrals
VALUE STREAM DISCOVERY
VALUE STREAM DISCOVERY INTRIGUED
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
INTRIGUED
Questions to ask: • What is desired impact? • How is life changed after product
implementation? • What are the barriers to impact? • What is the biggest pain or passion? Customer Behaviors: • Visit specific webpage. • Request for more information. • Google search.
VALUE STREAM INTRIGUED
VALUE STREAM DISCOVERY FUNNEL
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
VALUE STREAM DISCOVERY PASSIONATE
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
VALUE STREAM DISCOVERY
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
AWARE
Questions to ask: • Who influences behavior? • What motivates behavior? • Where does your customer “hang out?” • What is customer doing when experiencing pain? • What are they doing when they become aware? Customer Behaviors: • Visit landing page • Call 800 #
VALUE STREAM DISCOVERY AWARE
LEAN INNOVATION IN PRACTICE
© Moves the Needle All rights reserved
© Moves the Needle All rights reserved
LEAN INNOVATION HERO’S JOURNEY
Run 1st Experiment
LittleSupport
Small Impact
Business Revolts
Big Impact
Cultural Transformation
Let Down
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